Samsung’s latest acquisition could give Bixby a boost

Bixby (Samsung’s AI assistant) isn’t quite the hit the company was seemingly hoping for just yet, not least because the voice recognition aspect isn’t even available in English yet. That’s coming, and other improvements are sure to come too, including possibly some powered by a company Samsung’s just acquired.

Innoetics is a Greek startup which Samsung has taken over, and while the purchase price was low by Samsung’s standards, at reportedly under $50 million (around £38 million/AU$65 million) according to TechCrunch, the company’s voice-to-speech and text-to-speech technology could have a big impact.

Among other things it can apparently listen to someone’s voice and then copy that voice, even saying something completely different.

These synthesized voices are supposedly almost identical to the real voices they’re imitating, and while there’s no word on what Samsung is going to use the tech for, Bixby would seem an obvious choice.

Almost human

It sounds as though Innoetics technology could potentially be used to make Bixby’s voice more human, and less like you’re talking to a robot – which is something that even the likes of Siri, Alexa and Google Assistant haven’t totally been able to overcome.

We could also imagine the tech being used to create multiple different voices, so you can customize Bixby’s voice.

Innoetics also already supports 19 languages with its tech, and apparently was on track to double or triple that number. Given that Samsung seems to be struggling to get Bixby working properly with more than one language that might be helpful too, potentially allowing Samsung to get Bixby working with more languages, faster.

That’s all speculation at this point – it’s possible that this technology won’t be used with Bixby at all, but that seems unlikely, so don’t be surprised if by the time the Samsung Galaxy S9 launches Bixby is in much better shape, in part because of this acquisition.

James Rogerson

James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to, and and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.