Nokia boasts higher app download numbers than Apple

Nokia boasts higher app download numbers than Apple
App on app, Nokia has a higher download level

Nokia might not be the most popular smartphone manufacturer any more, but it seems its Ovi Store is the place to be for budding developers.

According to mobile analytics specialists research2guidance, which rated the amount of times a single app was downloaded on average, a single app on Nokia's Ovi Store will be downloaded 160% more often than an app on Apple's App Store.

Of course, this should be put in context: there are nearly ten times more applications on Apple's platform than Nokia's, but it seems that lack of competition combined with a thirst for apps from users means developers will get a higher download ratio on their efforts from the Finnish firm.

Smaller is bigger

The numbers show that smaller app stores on mainstreams platforms are the place to be, with Microsoft's Windows Phone Marketplace and RIM's BlackBerry World offering 80% and 43% higher download rates respectively – again, fewer overall downloads, but a higher selection average than Apple.

Google's Android Market put in a strong showing with only 5% fewer downloads per app than Apple, but Samsung's app platform was 20% worse off… and the less said about webOS' –95% the better.

So it seems Apple might have all the big numbers, but in terms of managing to fight through the noise as an independent developer, you might be better off on one of the less-hyped platforms.


Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.