The Genio Pro sits at the other end of the scale and adds a full slide-out QWERTY keyboard, 3-megapixel camera, Wi-Fi and 7.2Mbps HSDPA compatibility as well as push email and Microsoft Exchange support.
Quite a contrast from the cheap-and-cheerful Genio Touch, this handset is aimed at "young professionals" – presumably those who need more advanced internet and email while still retaining that penchant for social networking.
The phone also has dedicated music keys to go alongside the headphone jack and 120MB of memory. IM services such as Google Talk are also supported.
We like the Pro a great deal and UK network subsidies should ensure that it will still sit at the bottom end of the market despite its advanced functionality.
The keyboard is surprisingly reasonable to use despite its size - if it was a choice between the Genio Pro and the Genio Qwerty at a similar price, we'd plump for this one every time.
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Dan (Twitter, Google+) is TechRadar's Former Deputy Editor and is now in charge at our sister site T3.com. Covering all things computing, internet and mobile he's a seasoned regular at major tech shows such as CES, IFA and Mobile World Congress. Dan has also been a tech expert for many outlets including BBC Radio 4, 5Live and the World Service, The Sun and ITV News.