LG has kicked off the texting world cup in an attempt to gain some worldwide recognition for its mobile phone brand... oh, and to find the world's fastest texter.
Clearly more important than the Olympics, the LG Mobile World Cup began in Korea and is set to conclude in Brazil around Christmas.
Entrants will take part in regional competitions to send the fastest text message without mistakes. Presumably without the help of predictive text, else people will be 'going out for a neck with your nun' (if you're a texter, you'll know).
The winners get to go to regional competitions, then onto the worldwide stage to be crowned the 'World's Fastest Texter', before returning home to the obvious parade and a lifetime's supply of rheumatism drugs.
Joy of text
"Text messages are fast, affordable and a lot of fun," said Dr Scott Ahn, LG's 'state the obvious' CEO. "We've organized this global event to help show everyone how easy it is to send text messages and build excitement about it."
Surely most people know what a text is, and have already achieved maximum excitement... so where's the 'quickest phone call' or 'best score on Snake' World Cups, LG?
This is the first time LG has expanded the competition beyond North America, allowing 12 countries to participate... get yourself along to the final so you can tell your grandchildren you were there at the beginning.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.