Google outlines a 'new approach' to China

Google outlines a 'new approach' to search in China
Google outlines a 'new approach' to search in China

Google has outlined a 'new approach' to how it plans to operate in China, following the long-running and highly publicised battle with the Chinese government over censorship.

Google has been redirecting search inquiries in China via its unfiltered site in Hong Kong, since pulling its Chinese-based operations out of Beijing.

However, Google is now set to stop doing this, otherwise it risks losing its licence to operate in China from the Chinese government.

Redirecting to Hong Kong

Google users in China will instead be directed to a page from which they can then get a link to access Google's Hong Kong site.

"Ever since we launched, our search engine for mainland Chinese users, we have done our best to increase access to information while abiding by Chinese law," notes Google's David Drummond, SVP, Corporate Development and Chief Legal Officer on the Official Google blog.

"This has not always been an easy balance to strike, especially since our January announcement that we were no longer willing to censor results on"

Drummond goes on to note that the Hong Kong re-direct solution, "which offers unfiltered search in simplified Chinese, has been working well for our users and for Google," adding:

"However, it's clear from conversations we have had with Chinese government officials that they find the redirect unacceptable—and that if we continue redirecting users our Internet Content Provider license will not be renewed (it's up for renewal on June 30). Without an ICP license, we can't operate a commercial website like—so Google would effectively go dark in China. now takes users to this landing page on that also links to— "where users can conduct web search or continue to use services like music and text translate, which we can provide locally without filtering. This approach ensures we stay true to our commitment not to censor our results on and gives users access to all of our services from one page."

Google pulled its operations out of China back in March, as a move against state censorship in the country.

Via The Official Google blog

Adam Hartley