Digg looks to add social networking

Will they Digg the changes?
Will they Digg the changes?

Digg founder Kevin Rose has told The Guardian that his site will look to add social networking elements to its successful formula.

Currently Digg’s social bookmarking – which allows 3 million registered users to submit links to pages they think are cool and allow other people to vote for (or Digg) them.

However, Rose has revealed that the site is working on a social networking element, that matches the stories that you Digg with other users to come up with more appropriate matches for our interests,


“We're creating algorithms that take a look at what you've dug and compare it to other people, inside the system, in real time,” said Rose.

“We have this working on our staging servers right now - it's not something that we've launched publicly - but essentially, when you Digg an item you're agreeing with that item and all those other people who dug it.”

“…So we're working on ways to surface those stories - to find quality content before it becomes popular - but also introduce you to new people based on what you've been Digging."

Business tools

One of the major factors in Digg’s success has been the astounding community that has built up around the site, and the freedom of the audience to decide what’s popular.

But Rose is looking at bringing in tools that allows businesses to take more from the results of people’s Digg trends.

"Digg will serve as a means of gathering metrics for third party websites, providing them insights into who's digging their content, who they are spreading it to.

“We want to enable publishers to have a better idea of which authors are most popular on their site; which content types are striking a core with their readers, and I think we'll provide those tools for them."

Of course, this may raise long term questions about the influence of big business on a social bookmarking site, but in the meantime Digg will be focusing on networking its engaged audience.

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.