How Ford will stop Twitter and Facebook from crashing your car

New cars are like giant, digital playgrounds. They sync with your smartphone, they read you your tweets, and they tell you which lane to get in after the traffic lights.

But with all these new toys at your fingertips while you're supposed to be – ahem – driving a car, preventing driver distraction is the next major hurdle for car manufacturers to overcome.

Ford is aiming to tackle this problem in its Ford SYNC infotainment system by combining live

telematics

data from your car with real-time biometric information about you to decide when it's safe to tell you about what @dangrabham had for dinner and when it's better to just keep schtum.

"We want to take information about what's going on in the cabin - what the driver is doing - information about the vehicle response, about the environment, and we want to combine all of that into a mathematical model that says 'This is how we think the average person is going to be in this situation,'" Ford Senior Technical Leader, Jeff Greenberg told Gizmag. "And then, looking even a little bit farther out, we'd like to personalise that - not just how the average person would respond, but how you would respond."

It's pretty complicated when you think about it. Ford is talking about combining up-to-date information about the weather you're driving through, the speed you're travelling at, the traffic you're experiencing and so on, with the time of day, your heart rate, how much you're sweating, stress levels, body temperature and more.

The aim is to produce an algorithm that calculates when a driver should be left to get on with driving and when it's safe to interrupt. An easy one would be waiting until you're stopped at traffic lights to read that tweet from your sister about forgetting your dad's birthday. Oops.

Via: Gizmag

James Rivington

James was part of the TechRadar editorial team for eight years up until 2015 and now works in a senior position for TR's parent company Future. An experienced Content Director with a demonstrated history of working in the media production industry. Skilled in Search Engine Optimization (SEO), E-commerce Optimization, Journalism, Digital Marketing, and Social Media. James can do it all.

Latest in Car Infotainment
Android Auto
Android Auto is about to get a big Gemini upgrade – and there's good news and bad news
Apple CarPlay 2
Apple promised us CarPlay 2.0 in 2024 – but it hasn't arrived yet
Android Automotive examples in EVs
Here's the real reason Android Automotive is still kind of a mess in EVs
A look at the Target "Drive Up" experience running in Apple CarPlay.
Target aims to make picking up orders even easier by integrating with Apple CarPlay
The Lamborghini Revuelto on a road
Lamborghini taps Sonus faber to make a first-of-its-kind sound system for the luxury Revuelto – the ultimate fine Italian two-piece
LG Display SDV
LG wants to screenify your EV and it may be wild enough to work
Latest in News
L-mount alliance
Sirui joins L-Mount Alliance to deliver its superb budget lenses for Leica, DJI, Sigma and Panasonic cameras
Security padlock and circuit board to protect data
Trust in digital services around the world sees a massive drop as security worries continue
Samuel and Romy standing very close together in A24's Babygirl movie
Everything new on Max in April 2025, including A24's Babygirl and The Last of Us season 2
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
AMD’s secret weapon against Nvidia seems to be stock – way more RX 9070 GPUs are rumored to be hitting shelves than RTX 5000 models
Hacker silhouette working on a laptop with North Korean flag on the background
North Korea unveils new military unit targeting AI attacks
Seth Milchick and Kier Eagan's animatronic speaking in Severance season 2 episode 10
Apple TV+ announces Severance has been renewed for season 3 after that devastating finale