Khalid Aziz

B2B Marketing Director for Canon UK & Ireland.

Articles by: Khalid Aziz

A female office worker smiling as she presents data on a giant display
From experimentation to execution: why AI in B2B marketing must now prove commercial value

By Khalid Aziz Published

How marketers can embed AI strategically to improve performance, strengthen creativity and demonstrate measurable ROI.

Half man, half AI.
Responsible innovation: what 2026 should look like for businesses harnessing AI

By Khalid Aziz Published

Businesses harnessing artificial intelligence should do so with governance, data integrity and investing in people.

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