Australia's Black Friday sales are arguably the biggest and most popular shopping event on the calendar and if there's one retailer many of us are keen on checking out during a major sale, it's Amazon.
And now we have official dates as well. Amazon has quietly announced that its Black Friday sale in Australia will begin on November 17, which is 10 days before the official Black Friday date of November 27, and it will end on Cyber Monday, which is November 30.
The timing holds up as we've seen Amazon typically start its Black Friday sale well in advance, and given several other retailers and brands have begun to offer early deals already, it's no surprise Amazon is gearing up to join the action.
Shopping on Amazon during Black Friday sales means you can get a jumpstart on your Christmas shopping, but it's also a fabulous place to make some bigger tech purchases, like cameras, headphones, smartphones, coffee machines, air fryers and much more.
Brands like Bose and Dyson might have their own storefronts with deals, but Amazon typically undercuts them all and offers the lowest prices during Black Friday, so you definitely want to check in then.
It's highly likely that early Amazon Black Friday deals will kick off about 24-48 hours earlier as has happened the last couple of years, but those offers will mostly be on Amazon's own hardware. And the prices may not drop once the sale officially starts, so you can beat the rush and pick up a new Kindle perhaps.
While most Amazon Black Friday deals aren't Prime exclusive, there will be some, so it's best to ensure you are armed with a subscription. The bad news is that Amazon has just announced a price increase that has already gone into effect immediately for new customers, but I still think that it's worth the new AU$12.99 monthly price, but only if you are a regular Amazon shopper and will make full use of all its inclusions. New customers will also get the usual 30-day free trail, so if you sign up just ahead of the sale, you can always cancel after November 30 to avoid paying the fee.
- Want to save more on Amazon? Check out the latest Amazon coupon codes.
Handy Amazon links
• Amazon Bestsellers: see what everyone else is buying
• Lightning deals: hurry — just hours to buy limited stocks
• Deals ending at midnight: you don't want to sleep on these
• Amazon devices: up to 75% off Kindles, Echos, Rings & more
• Electronics bestsellers: USB cables, chargers, batteries & more
• Computing bestsellers: discounts on cables to peripherals
• Appliance bestsellers: from the humble kettle to room heaters & more
Best early Amazon Black Friday 2026 deals in Australia
Amazon Australia Black Friday 2026 sale: key information
What date will Amazon Australia's Black Friday 2026 sale start?
Amazon AU has announced that its Black Friday 2026 sale will start on Tuesday, November 17, which is 10 days before the official Black Friday date. This tracks with what happened last year as well, when the Amazon Black Friday sale in Australia also kicked off 10 days prior to the official sale date.
Also tracking is the fact that the Amazon Black Friday 2026 sale will end on November 30, which is Cyber Monday. Again, it was the same last year, and that's fine as Amazon's Boxing Day sale won't be too far behind.
How long does Black Friday on Amazon Australia last?
The last few years, Amazon AU has started its Black Friday sale earlier than the official date and, in 2023, extended it beyond Cyber Monday. In 2024 and 2025, the sale ended on Cyber Monday.
This year is also going to be the sale. With the sale starting on November 17 and ending on November 30, the sale will last 14 days. That's two whole weeks of Amazon discounts! Just note that Amazon changes its deals during this 14-day period, so if you see an item you want at a price that suits you, don't hesitate to check it our immediately or you might miss out.
Can you get free Amazon delivery without Prime?
Yes, you can get free Australian delivery even if you're not a Prime member, but you will need to make eligible purchases of over AU$49. These are only select products that are shipped and sold by Amazon AU or sold by third-party sellers but shipped by Amazon AU. They will be marked as 'Free Delivery' on the product's listing page.
You will, however, still need to sign up for a free Amazon account, but this does not get you expedited delivery — free and fast delivery is only for Prime members. The good news is you'll know when to expect your purchases as Amazon usually provides the estimated delivery date when you head to checkout.
Is Amazon Black Friday sale better than Prime Day?
In Australia, there isn't a huge difference in the kind of discounts you'll see during the July Prime Day sale and Amazon's Black Friday sale, although we have seen many retailers and brands offer record-low prices during the latter shopping event. The difference in price could well be marginal though, often just a dollar less in November compared to the July price.
There are exceptions to the rule always, of course, and that is at the discretion of the brand or retailer selling on Amazon. For example, you might find Dyson offers up to 55% off during Prime Day on one of its coveted products, but the Black Friday discount could be 58%. These are rare and, more often than not, we've seen the Prime Day prices being matched in November.
Is Amazon cheaper on Black Friday or Cyber Monday?
In Australia, the main four-day weekend between Black Friday and Cyber Monday is called the Cyber Weekend and is, on paper, the same sale. So there won't be any difference in prices if you shop on Amazon on Black Friday (November 27) or Cyber Monday (November 30).
However, since Amazon is known to change its offers during its big sales, you could see some items drop in price but others might get more expensive. If you compare prices at the start of the 2-week Amazon Black Friday sale, though, you will see better discounts during the actual 4-day Cyber Weekend.
Amazon Australia Black Friday deals 2026: deal predictions
Being such a massive online retailer, it can be difficult to know what to look for during Amazon’s Black Friday deals. And with the site stocking such a huge range of items, it’s sometimes tricky to predict exactly which devices will see the best offers come November.
Amazon does have its strengths and weaknesses — it’s a great place to head for deals on Amazon’s Echo range of smart home devices, Garmin smartwatches, Dyson vacuums and styling tools, premium audio gear and so much more. Just don't expect the nee 2026 Kindles to be discounted this November.
When it comes to tech though, there’s one big category that Amazon is missing, and that’s TVs. If you do want a new telly this November, check out other retailers like JB Hi-Fi, The Good Guys or Appliances Online.
I should point out that it's also getting hard to find good Apple discounts on Amazon these days. While AirPods will definitely get a discount, don't expect the iPhone 18 Pro or Pro Max to see a significant price cut. Even cameras on Amazon aren't seeing good discounts these days, so keep an eye on specialist retailers like Ted's Cameras or Camera House if you're after a new snapper or a good lens.
Game consoles, despite the price hike, will see some kind of discount, but it's getting harder to predict how much cheaper they'll be or whether stock will be enough for the deal to last beyond a day or two of the sale.
Amazon will frequently price match, or even price beat, its online competitors, and we've seen that happen over the last couple of Black Friday sales. Keep this in mind while you hunt for deals from various retailers, as you might be able to secure more savings this way.
At any time on its site, Amazon has three types of deals going: there’s Lightning Deals that are only available for a few hours, Deal of the Day that will last for 24 hours and regular deals that will be live for the entire sale period.
It’s also worth noting that Australians will have access to select deals from the Amazon sites in other countries too – specifically the US, UK, Germany and Japan – and they’ll all be visible on our local website. There can be great value in these deals too, but just keep in mind they’ll be the international version of the product and could face shipping delays, or come with international power plugs.
You’ll often find that Amazon’s own products, such as Echo devices, Kindles and Fire TV Sticks, will be available for the same price throughout the Black Friday to Cyber Monday weekend, but if you’re looking for other items, you’ll need to keep checking Amazon’s site — or stick with us if it's the best tech deals you're after.
