Now is the perfect time to start preparing for Black Friday Apple deals - and we're here to help. For Apple fans looking to get bargains on iPhones, iPads, MacBooks, and more, you should start to see prices tumbling as we approach November, which can help make Apple's usually premium devices much more affordable.
This year's Black Friday deals are likely to kick off earlier than ever, so while the day itself is on November 24, major retailers like Amazon and Best Buy have announced major sales starting in October, so we could be in for almost two months of price cuts - and that's great news for consumers.
We expect this year's Black Friday to offer some truly impressive deals. According to research by Adobe, MacBooks were one of the most popular products of last year's Black Friday, and so we expect retailers will want to replicate that this year, especially with new models, such as the MacBook Air 15-inch (M2, 2023) and MacBook Pro 14-inch (2023), having launched since then.
Apple has also just launched the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max smartphones, and while we might not see many big iPhone 15 deals on Black Friday, retailers may be keen to shift iPhone 14 stock - so if you don't mind a slightly older handset, you could save a lot of money.
Black Friday Apple deals are always very popular, and they often run out of stock, so if you spot a record-low price, you'll have to act fast. Below, we've listed the best early Apple sales, followed by the top Black Friday Apple deals on iPads, MacBooks, AirPods, the Apple Watch, iPhone, and more. We'll be updating this guide as more offers drop, so make sure to bookmark this page for all the latest Apple offers.
Today's best Apple sales
While Black Friday is still a few weeks away, that doesn't mean you can't find some great sales on Apple products already. Check out the retailers below for the best MacBook deals, AirPod deals and Apple Watch deals.
US Apple sales
- Amazon: AirPods, iPads & Watch from $79.99
- Apple: trade-in offers on the new iPhone 15
- Best Buy: big savings on the iPhone and MacBook
- Verizon: get the iPhone 15 for free
- Walmart: price cuts on all Apple products
UK Apple sales
- Amazon: the best prices on Apple devices
- Laptops Direct: save up to £130
- Argos: AirPods, MacBooks, iPhone & more
- Very: discounts on AirPods and MacBook Pro
- Currys: fast shipping and price matching
- John Lewis: two-year guarantee included
Black Friday Apple Deals: FAQs
When will the best Black Friday Apple deals start in 2023?
This year, Black Friday is on November 24, 2023. However, deals will start to pop up well before that, as we've often seen in previous years. This varies from retailer to retailer as they try to outdo each other with earlier and earlier sales.
For example, a 2nd Amazon Prime Day sale is slated for October 10 and 11, so it's worth keeping an eye out over the next few weeks as prices start to drop. However, the best Black Friday Apple deals typically happen between Black Friday proper and Cyber Monday.
Where are the best places to find Apple Black Friday deals?
We'll be updating this page with all the best Black Friday Apple deals and will point you to the retailers offering the lowest prices. Third-party retailers like Amazon, Walmart, and Best Buy typically offer the best deals with record-low prices on AirPods, the Apple Watch, iPads, and MacBooks. If you see a best-ever offer from one retailer, typically, other retailers will follow suit and price match. Apple's own website doesn't typically discount its devices, but the retailer has been known to offer free gift cards with select products.
We've listed the top retailers that offer the best Apple Black Friday deals below so that you can get a feel for today's current offers and research prices for the upcoming Black Friday sale.
Amazon - awesome deals on all devices, but they sell out fast
Apple - no discounts, but gift cards or freebies with select Apple devices
B&H Photo - a wildcard option, always surprises with competitive prices
Best Buy - save up to $1,000 on the iPhone 15 Pro with trade-in
Walmart - already has big discounts on all Apple devices
Amazon: Big savings on the latest Apple devices
Argos: In-store pickup on Apple products
Box: Save £250 on MacBook Pro models
Currys: £80 off latest M2 MacBook Air
What Black Friday Apple deals do we expect in 2023?
Apple has had a busy 2023, launching a range of new products, including new MacBooks and iPhones, and that means we should see a decent amount of slightly older Apple products getting discounts.
The good news is that Apple's products are generally of such good quality that even if you don't buy the very latest model - for example, going for the iPhone 14 over the iPhone 15 - you're still getting a very good device.
In fact, one of the best Apple deals we expect to see on Black Friday will be for the MacBook Air (M1, 2020). Despite now being three years old, it remains one of the best laptops you can buy, and we expect its price to drop to record lows this Black Friday.
The latest models of Apple products may also get some eye-catching discounts. While we don't expect huge price drops, they may still save you a decent amount of money, especially if you take advantage of a trade-in scheme, which allows you to swap an older model for a new one.
Apple's AirPods continue to be extremely popular devices over Black Friday, so expect cuts there, and we should get some nice deals on a range of iPads as well. Smartwatches often get big price cuts (again, Adobe's research shows they were one of the hottest product categories during last year's Black Friday sale), so look out for some killer Apple Watch deals this year as well, especially on the Apple Watch SE, Apple Watch Series 7 and Apple Watch Series 8, now that the Apple Watch Series 9 is out.
Should you wait for a Black Friday Apple deals?
Retailers like Amazon typically offer the best discounts on Apple devices during Black Friday, which is why Black Friday AirPods deals and Black Friday Apple Watch deals are always best-sellers during the November sale. You'll also find the best Black Friday Apple deals on Apple's most recently released devices, like the AirPods Pro 2 and the Apple Watch 9. The only caveat to waiting for Black Friday to score a discount on the most sought-after Apple devices is the risk of the item selling out, which has happened at past Black Friday sales.
Our advice is if you want a specific Apple product, make sure to check back with our Black Friday Apple deals guide, which will be updated with all the latest sales, and if you spot a new record-low price on an item you want, you should add to cart and check out before it's too late.
Last year's best Apple deals (US)
To get a good idea of what sort of Apple deals we'll get during Black Friday 2023, let's take a look below at the deals that ran last year - they could hint at the kind of price cuts we may see this year.
Apple AirPods Pro (2nd Generation):
was $249 now $199 at Amazon
You can grab Apple's best-selling AirPods Pro 2 on sale for $199 at Amazon's Black Friday sale - a new record-low price. Apple's all-new earbuds include improved audio quality and noise cancellation and include a wireless charging case that provides more than 24 hours of battery life. Today's deal is better than we saw during Prime Day, and we don't predict it will stick around for long.
Apple AirPods (2nd Generation):
was $159 now $79 at Walmart
One of our favorite Black Friday Apple deals is the Apple AirPods 2 on sale for just $79 at Walmart. That matches the record-low we saw during Prime Day and is a fantastic price for a pair of premium earbuds. If you want some new AirPods and don't need them to be the latest model, this deal is highly recommended.
Apple Watch 8 (GPS, 41mm): was
$399 now $349 at Amazon
This is only the second time we've seen the latest Apple Watch 8 discounted at Amazon. The smartwatch has only been available for less than two months, but you can already save $50 in this Black Friday Apple deal. Updates are incremental compared to the previous version but do include an upgraded S8 processor, all-day 18-hour battery life, and a suite of new health and fitness functions thanks to watchOS 9.
Apple Watch SE (1st Gen): was
$279.00 now $149 at Walmart
The original SE isn't as good as the Series 8, Ultra, or the updated SE from a hardware point of view, but there's still a lot to love here for $150. With a recycled aluminum case, it's swim-proof, great for hiking with real-time compass and elevation readings, and allows you to take calls and answer messages from your wrist.
Apple iPad 10.2 2021 (64GB):
$329 $269 at Amazon
Amazon's Black Friday Apple deals include the 2021 iPad on sale for $269. While it's not the speediest tablet in the range, a decent screen, quality design, and relatively speedy chip make this the iPad that suits most people's needs the best. For streaming, shopping, and doing a few light work tasks, it's a great choice, and today's deal is a record-low price.
iPad Air 2020 (64GB):
$599 $349 at Walmart
Apple's still-excellent fourth-generation iPad Air from 2020 can be had with a tidy $150 off-the-base 64GB, WiFi-only model at Walmart. We've already covered why it's a better buy than the latest tenth-generation iPad, and in our review, we described it as 'a phenomenally well-made tablet.'
Apple MacBook Air (2020):
$999 $799.99 at Amazon
If you're looking for a MacBook in today's Apple deals, Amazon has slashed the price of the 2020 MacBook Air down to $799.99 - the lowest price we've ever seen. The powerful 13-inch laptop delivers excellent performance thanks to Apple's M1 Chip and includes an ultra-thin design and an impressive battery life. It's fantastic value for money and the best deal you can find.
MacBook Pro M2:
$1,299 $1,149.99 at Amazon
Amazon has Apple's powerful MacBook Pro M2 on sale for $1,149.99 at Amazon's Black Friday deals event. That's a total savings of $150 and the lowest price we've seen for the 13-inch laptop. If you're looking for a premium ultrabook with incredible performance, battery life, and a quality display, there's not much that can challenge the latest MacBook Pro.
Apple iPhone 14 Pro & 14 Pro Max: BOGO, up to $1,000 off w/ trade-in and unlimited plan at Verizon
Grab an iPhone 14 Pro or Pro Max from Verizon and you can get up to $1,000 off with a trade in. Or you can take advantage of a buy-one get-$800-off promotion if you're after multiple phones, and you can get a $200 gift card if you're a new customer. See this same deal on the iPhone 14 Pro Max.
Last year's best Apple deals (UK)
AirPods Pro 2: was
£249 now £229 at Amazon
This is the cheapest UK price for Apple's latest and greatest earbuds so far. £20 isn't a huge deal, but it's better than the £0 available before! We raved about the noise cancellation and sound quality in our review. The longer battery life and upgraded Find My support are both excellent too – and they're still light and comfortable.
AirPods Pro (1st Gen): was
£239 now £184 at John Lewis
Because the new version of AirPods Pro is out now, we expect stock of the last model to hit super-low prices, which will make them a great deal. At the right price, their combination of sound quality, great noise cancellation, and smart feature on iPhone would be very hard to beat. This price is the lowest we've seen over Black Friday so far, which is why we're highlighting it – but they briefly dropped to £160 a little while ago, and we're hoping they'll fall that far again. But if you find this price tempting, we wouldn't blame you for jumping in early!
Apple Watch Series 8 (GPS): was
£429 now £399 at John Lewis
John Lewis is kicking off its Black Friday sale with a small but welcome discount on the latest Apple Watch Series 8 this week. While it appears that this price is for the Starlight color specifically, this is currently the best deal out there for this model if you're simply looking for a GPS version. New features with this iteration include an Always‑On display, crash detection, and temperature sensing, for a wide range of applications.
Apple iPad 10.2 (2021):
£369 £309 at Amazon
If you're looking for an Apple tablet on a budget, consider picking up the latest iPad 10.2 on sale for £309 at Amazon - just £10 more than the record-low price. With a great Retina Display, speedy A13 Bionic chip, and expanded 64GB of storage, the latest 2021 iPad is a great choice if you're looking for an all-rounder that doesn't break the bank. For shopping, browsing, streaming, and gaming, it's more than enough for most users.
£1,029 £869 at Amazon
Apple's latest iPad Air fixes the shortcomings of its predecessor and serves up laptop-class M1 power too. This Amazon deal pushes the price of the 256GB cellular model down to only £20 more than the price of the WiFi-only version. In our iPad Air 2022 review, we described it as 'all the things that make Apple’s iPad great, in a stylish design.'
MacBook Air (M1, 2020):
£999 £877.99 at Amazon
Stock for the MacBook Air M1 is now more stable, and we're seeing some better discounts as we head toward Black Friday. This configuration offers 8GB RAM and a 256GB SSD, which is a solid spec for all your computing needs. Today's price is the best we've seen in months, so it's a great time to buy if you don't want to wait for the official Black Friday Apple deals event.
Apple iPhone 14 series: save up to £300 with a trade-in
If you have an old iPhone to trade in then this is a great way to save some money off a new one. You can get up to £300 off an iPhone 14, 14 Plus, 14 Pro or 14 Pro Max when you trade in your old one with John Lewis currently, making these expensive new phones a bit more affordable.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.