Live deals coverage: To find all the best Amazon Black Friday 2025 deals, head to our live coverage where we've got an easy-to-navigate list of nearly 150 discounted items across different categories of tech.
Australia's Black Friday sales are arguably the biggest and most popular shopping event on the calendar. With practically every major retailer and brand getting in on the action, you know that that Amazon Black Friday sale will be massive too.
• Follow our live coverage of the best Amazon Black Friday 2025 deals
- Want to save more on Amazon? Check out the latest Amazon coupon codes.
Handy Amazon links
- Amazon devices: save on Kindles, Echos, Fire TV Sticks and Ring
- Lightning deals: hurry – limited time offers on limited stocks
- Deals ending tonight: offers ending at midnight each day
- Bestsellers in electronics: Amazon devices, chargers, batteries & more
- Gaming bestsellers: from consoles to video games and peripherals
- Laptop & PC bestsellers: shop discounts in the computing category
- New releases: find bestselling new items, with or without discounts
- Audible: 3 months for just AU$0.99 + AU$20 voucher
- Music Unlimited: 3 months free (then AU$13.99p/m)
- Kindle Unlimited: 3 months free (then AU$13.99p/m)
- Amazon Christmas store
- Amazon gift cards
- Amazon voucher hub
Amazon Australia Black Friday 2025 sale: key information
What date will Amazon's Black Friday 2025 sale start?
As already mentioned above, Amazon's Black Friday 2025 sale will begin on November 18. That's 10 days before the official Black Friday date of November 28. And right on time too: last year, the Amazon AU Black Friday sale started on November 19.
As with previous years, the Amazon Black Friday sale will end on Cyber Monday, which is December 1 this year.
In case you might be busy then or travelling, don't fret, because Amazon's Boxing Day 2025 sale will likely start before Christmas.
How long does Black Friday on Amazon Australia last?
The last few years, Amazon AU has started its Black Friday sale earlier than the official date and, in 2023, extended it beyond Cyber Monday. Last year, though, with the Cyber Weekend sale extending into December and not that far from Boxing Day, the deals ended on Cyber Monday (December 2) in 2024.
It's the same thing this year as well, with the Amazon AU Black Friday deals lasting just 2 weeks.
Keep in mind that Amazon changes its offers during this 2-week period. So if you don't see something you want or need at the start of the sale, hold tight, you could get lucky.
Can you get free Amazon delivery without Prime?
Yes, you can get free Australian delivery even if you're not a Prime member, but you will need to make eligible purchases of over AU$59. These are only select products that are shipped and sold by Amazon AU or sold by third-party sellers but shipped by Amazon AU. They will be marked as 'Free Delivery' on the product's listing page.
You will, however, still need to sign up for a free Amazon account, but this does not get you expedited delivery – free and fast delivery is only for Prime members. The good news is you'll know when to expect your purchases as Amazon usually provides the estimated delivery date when you head to checkout.
Is Amazon Black Friday sale better than Prime Day?
In Australia, there isn't a huge difference in the kind of discounts you'll see during the July Prime Day sale and Amazon's Black Friday sale, although we have seen many retailers and brands offer record-low prices during the latter shopping event. The difference in price could well be marginal though, often just a dollar less in November compared to the July price.
There are exceptions to the rule always, of course, and that is at the discretion of the brand or retailer selling on Amazon. For example, you might find Dyson offers up to 55% off during Prime Day on one of its coveted products, but the Black Friday discount could be 58%. These are rare and, more often than not, we've seen the Prime Day prices being matched in November.
Is Amazon cheaper on Black Friday or Cyber Monday?
In Australia, the main four-day weekend between Black Friday and Cyber Monday is called the Cyber Weekend and is, on paper, the same sale. So there won't be any difference in prices if you shop on Amazon on Black Friday (November 28) or Cyber Monday (December 1).
However, since Amazon is known to change its offers during its big sales, you could see some items drop in price but others might get more expensive. If you compare prices at the start of the 2-week Amazon Black Friday sale, though, you will see better discounts during the actual 4-day Cyber Weekend.
Amazon Australia Black Friday deals 2025: predictions
Being such a massive online retailer, it can be difficult to know what to look for during Amazon’s Black Friday deals. And with the site stocking such a huge range of items, it’s sometimes tricky to predict exactly which devices will see the best offers come November.
Amazon does have its strengths and weaknesses – it’s a great place to head for deals on Amazon’s Echo range of smart home devices, Garmin smartwatches, Apple products, Dyson vacuums and styling tools, premium audio gear and so much more. When it comes to tech though, there’s one big category that Amazon is missing, and that’s TVs.
Amazon will also frequently price match, or even price beat, its online competitors, and we've seen that happen over the last couple of Black Friday sales. Keep this in mind while you hunt for deals from various retailers, as you might be able to secure more savings this way.
At any time on its site, Amazon has three types of deals going – there’s Lightning Deals that are only available for a few hours, Deal of the Day that will last for 24 hours and regular deals that will be live for the entire sale period.
You’ll often find that Amazon’s own products, such as Echo devices, Kindles and Fire TV Sticks, will be available for the same price throughout the Black Friday to Cyber Monday weekend, but if you’re looking for other items, you’ll need to keep checking Amazon’s site – or stick with us if it's the best tech deals you're after.
There are also WOW deals to take into the equation. Amazon began to offer these during 2020’s Prime Day – these are available in very limited quantities for just 2-4 hours, and they usually come on popular items such as Apple AirPods Pro 2, the Nintendo Switch or premium headphones from Bose and Sony. That said, we didn't seen any WOW deals in 2024, so we can't say for certain if these will be on offer again.
It’s also worth noting that Australians will have access to select deals from the Amazon sites in other countries too – specifically the US, UK, Germany and Japan – and they’ll all be visible on our local website. There can be great value in these deals too, but just keep in mind they’ll be the international version of the product and could face shipping delays, or come with international power plugs.
What were the best Amazon Black Friday deals from 2024?
There were plenty of highlights in Amazon's Black Friday sale last year and we've picked the 5 that stood out to us.
- Kindle Paperwhite Signature Edition:
AU$329AU$267 - Bose QuietComfort SC headphones:
AU$499.95AU$299 - Withings Scanwatch 2 Hybrid Smartwatch (38mm):
AU$599AU$449 - GoPro Hero:
AU$369AU$298 - Shark Cordless Detect Pro with Auto-Empty System:
AU$999AU$548
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