We've only just finished Prime Big Deal Days, but the Amazon Black Friday sale is inching closer. We're already in the middle of October and the official Black Friday date is November 29, 2024. That's just weeks away and, of course Amazon isn't going to wait for that specific day to start its next big sale.
As in previous years, we expect the Amazon Black Friday sale in Australia to kick off at least a week prior, if not two weeks ahead of November 29. And even though Cyber Weekend ends on December 2 this year, Amazon is likely to extend the sale by a few days after that – the online retail giant did that last year – giving Aussie shoppers more time to pick up a bargain or two, or get their Christmas shopping done.
The one thing to keep in mind during Black Friday sales in Australia is that the deals and prices will change over the duration of about three weeks, with the best offers coming during the actual Cyber Weekend 4-day period. This is also true for Amazon.
• Shop all of today's Amazon deals
As with all things Amazon, the best deals will be exclusive to Prime members, but anyone can shop the sale. Still to maximise your savings, it's best to ensure you sign up for a Prime membership closer to the sale date, which gets you a 30-day free trial and you can cancel any time if you don't want to continue paying. You can learn more about this subscription in our dedicated What is Amazon Prime page.
From Amazon's own devices – including Echo speakers, Fire TV Sticks and Kindles – to VR headsets, Apple products, cameras and the best headphones, there'll be a lot of tech going cheap. If you missed out shopping during the two Prime Days, Black Friday is your next big chance.
- Want to save more on Amazon? Check out the latest Amazon coupon codes.
Amazon Australia Black Friday 2024 sale: key information
When is Amazon Australia’s Black Friday 2024 sale?
Black Friday will arrive on November 29 in 2024, which is the Friday immediately after Thanksgiving in the US. However, Amazon won’t wait until the official date to start offering steep discounts across its site. The online retail giant will likely kick off deals one week earlier, and the discounts will continue on until Cyber Monday, which falls on December 2 this year.
There's also a strong likelihood that the sale might be extended by a few more days after December 2, although with Boxing Day not too long after that, it remains to be seen if Amazon will continue the trend from last year.
How long does Black Friday on Amazon Australia last?
If the 2023 sale was anything to go by, there's a chance Amazon AU's Black Friday sale will last about 10 days. That because Amazon tends to start its sale a week prior to the official sale date and can extend the offers beyond Cyber Monday.
This doesn’t mean that Amazon will keep the same deals going for the entire Black Friday sales period. Instead, it’s more likely that teaser deals will be launched in the lead up to the official date, with the best offers landing over the four-day Black Friday and Cyber Monday weekend.
Can you get free Amazon delivery without Prime?
Yes, you can get free Australian delivery even if you're not a Prime member, but you will make eligible purchases of over AU$59. These are only select products that are shipped and sold by Amazon AU or sold by third-party sellers but shipped by Amazon AU. They will be marked as 'Free Delivery' on the product's listing page.
You will, however, still need to sign up for a free Amazon account. But also note that delivery will not be expedited as it is for Prime members – the retailer usually provides the estimated delivery date when you head to checkout.
Prime Big Deal Days: takeaways from October
In October, Amazon Australia hosted its second Prime Big Deal Days sale which, this year, was a 6-day event, just like the July Prime Day sale. This second sale is prelude to what the online retailer is likely to offer during Black Friday and there was one glaring omission – there were no Prime Day Kindle deals in October. That's probably because Amazon might be getting ready to release some new Kindles, but we'll have to wait and see if that's true.
Amazon also didn't discount any of its popular Fire TV Sticks in October, although they were steeply discounted in July and we're quite sure they'll see the same discounts again in November, if not better. There were plenty of Echo smart speakers going cheap though.
While a lot of the other offers either matched what we saw during July's main Prime Day sale event or were less than what was previously on offer, there were plenty of items to shop. With Black Friday, however, Amazon is likely to outdo its October performance, so expect more deals and deeper discounts directly from the retail giant as well as from resellers.
Amazon Australia Black Friday deals 2024: predictions
Being such a massive online retailer, it can be difficult to know what to look for during Amazon’s Black Friday deals. And with the site stocking such a huge range of items, it’s sometimes tricky to predict exactly which devices will see the best offers come November.
Amazon does have its strengths and weaknesses – it’s a great place to head for deals on Amazon’s Echo range of smart home devices, Garmin smartwatches, Apple products, premium audio gear and so much more. When it comes to tech though, there’s one big category that Amazon is missing, and that’s TVs. You might see a small selection of Philips Ambilight TVs discounted on Amazon over Black Friday, perhaps a Sony Bravia and some LG panels, but these will not be the OLEDs.
Amazon will also frequently price match, or even price beat, its online competitors, and we certainly saw that happen over last year’s Black Friday. Keep this in mind while you hunt for deals from various retailers, as you might be able to secure more savings this way.
At any time on its site, Amazon has three types of deals going – there’s Lightning Deals that are only available for a few hours, Deal of the Day that will last for 24 hours and regular deals that will be live for the entire sale period.
You’ll often find that Amazon’s own products, such as Echo devices, Kindles and Fire TV Sticks, will be available for the same price throughout the Black Friday to Cyber Monday weekend, but if you’re looking for other items, you’ll need to keep checking Amazon’s site – or stick with us if it's the best tech deals you're after.
There are also WOW deals to take into the equation. Amazon began to offer these during 2020’s Prime Day – these are available in very limited quantities for just 2-4 hours, and they usually come on popular items such as Apple AirPods Pro, the Nintendo Switch or premium headphones from Bose and Sony. That said, we haven't seen any WOW deals during the two 6-day Prime Day sales this year, so we can't say for certain if these will be on offer again.
It’s also worth noting that Australians will have access to select deals from the Amazon sites in other countries too – specifically the US, UK, Germany and Japan – and they’ll all be visible on our local website. There can be great value in these deals too, but just keep in mind they’ll be the international version of the product and could face shipping delays, or come with international power plugs.
What were the best Amazon Black Friday deals from 2023?
There were plenty of highlights in Amazon's Black Friday sale last year and we've picked the 5 that stood out to us.
- Amazon Kindle Scribe (16GB):
AU$549AU$437 - Samsung Galaxy S23 Ultra (512GB):
AU$2,249from AU$1,839 - Dell 27-inch S2722DC QHD USB-C monitor:
AU$549AU$439 - Apple iPad Pro 11-inch (2021, Wi-Fi) | M1 / 2TB SSD:
AU$2,849AU$2,114 - Canon EOS R100 + RF18-45mm lens:
AU$1,099AU$794
