Amazon Black Friday 2025 sale in Australia: when does it start and the best early deals to check out now

Amazon Kindle, Fire TV Stick, and Echo on purple background with black friday deals text overlay
(Image credit: Future)

Australia's Black Friday sales are arguably the biggest and most popular shopping event on the calendar. With practically every major retailer and brand getting in on the action, you know that that Amazon Black Friday sale will be massive too.

Shop all current Amazon deals right now

And we now have official dates for the sale too: Amazon Black Friday deals will start at 00:01am AEDT on November 18 and end at 11:59pm AEDT on December 1, which is officially Cyber Monday this year. Well, that's basically what I expected anyway – Amazon is at least predictable, if nothing else.

Handy Amazon links

Best Amazon AU Black Friday 2025 deals

Breville the Aroma Style
Save 20% (AU$21.95)
Breville the Aroma Style: was AU$109.95 now AU$88 at Amazon

This drip-style coffee maker lets you wake up to a fresh pot of coffee every morning and it will even keep it warm all morning for those cold days working from home. You can program it to brew at a specific time and even adjust the strength of your brew.

<p>Don't want something taking up much counter space? Consider the <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com.au%2FWACACO-Minipresso-NS2-Compatible-Compatibles%2Fdp%2FB0BFH7V73L%2F%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22">AU$89.90 Wacaco Minipresso which earned <a href="https://www.techradar.com/reviews/wacaco-minipresso-ns2">four stars in our review.
Anker Soundcore Motion+
Save 39% (AU$70)
Anker Soundcore Motion+: was AU$179.99 now AU$109.99 at Amazon

Grab a fantastic 39% off the older but still amazing Motion+ Bluetooth speaker from Anker. It has a 30W output, supports aptX, is waterproof, and can have two units paired together for stereo. For more info, check out our Anker Soundcore Motion Plus review. While not the lowest price we have seen (it dipped under AU$100 last year), it's still an excellent deal.

Govee Envisual TV LED backlight
Prime exclusive
Save 43% (AU$100.02)
Govee Envisual TV LED backlight: was AU$229.99 now AU$129.97 at Amazon

Want to make your home movies more immersive? This Govee backlight and camera system effectively extends the on-screen image beyond its bezelled confines and accurately tracks colours and flashes to the wall behind. It can also sync with music to dance along to your favourite tunes. Note that this is designed for 55 to 65-inch TVs and is about AU$10 more than its previous price.

Oral-B iO 7
Save 53% (AU$304)
Oral-B iO 7: was AU$579 now AU$275 at Amazon

There was a whopping 63% discount last week on what is one of the top electric toothbrushes, but I think even this 50% off would make you smile. It's a smart brush that harnesses the power of AI to recognise your personal brushing style and provide feedback to improve it. The feedback you'll get via the companion app. It also features a pressure sensor and an interactive display, plus comes with a magnetic charging stand.

Google Nest Wifi Pro Home Mesh Wi-Fi 6E System (3-pack)
Save 36% (AU$249)
Google Nest Wifi Pro Home Mesh Wi-Fi 6E System (3-pack): was AU$699 now AU$450 at Amazon

Google's Wi-Fi 6e capable mesh system is worth considering for big homes, although we've seen discounts that make this 3-pack cheaper than half price. You can position each unit around your home to create an even blanket of Wi-Fi, cracking down on dead spots. A single unit costs AU$244 on Amazon now, making this 3-pack much better value per node.

Shark Detect Pro with Auto-Empty System
Save 25% (AU$199.66)
Shark Detect Pro with Auto-Empty System: was AU$799 now AU$599.34 at Amazon

Scoring almost five stars in our Shark Detect Pro Cordless vacuum cleaner review, we called this vacuum "a wonder". Versatile, powerful, offering automatic power adjustment and equally good at cleaning hard floors as it is on carpet, this is one of the best vacuums on the market, at a stellar price. It was a smidge over AU$508 during Prime Big Deal Days, but I would happily recommend it at this discount as well.

Nespresso Vertuo Creatista capsule coffee machine
Save 36% (AU$401)
Nespresso Vertuo Creatista capsule coffee machine: was AU$1,099 now AU$698 at Amazon

We rate the Vertuo Creatista as the best Nespresso machine out there thanks to its use of the Vertuo pods, which come in a range of cup and mug sizes and an integrated milk frother. It performs exceptionally well, too, and will brew your morning cuppa in no time at all. The price here is only for the Stainless Steel colorway.

Canon EOS R100 + RF-S 18-45mm kit
Save 19% (AU$190)
Canon EOS R100 + RF-S 18-45mm kit: was AU$999 now AU$809 at Amazon

Just AU$17 more than the October Prime Day discount on Amazon, this entry-level camera is already affordable even at full price. It might be a no-frills entry-level model that has a fixed rear display, but its 24.1MP APS-C sensor is excellent and it can shoot 4K/24p video (cropped) too.

Garmin Fenix 7S Pro (Sapphire Edition)
Save 41% (AU$631)
Garmin Fenix 7S Pro (Sapphire Edition): was AU$1,529 now AU$898 at Amazon

Huh, if there's already a 41% discount on this fantastic Garmin watch, what can we expect when Amazon actually kicks off its Black Friday sale? Well, there's no guarantee it will be cheaper, or even if it will get a discount then – all depends on the stock. But this is still an excellent price for the Sapphire Edition but note this is for the Small (42mm) solar-charging variant.

Fujifilm X Half
Save 27% (AU$361)
Fujifilm X Half: was AU$1,349 now AU$988 at Amazon

Whether you want to call it by its official name (X-HF1) or X Half, this film camera is a fantastic bargain already on Amazon. This retro-inspired shooter takes 18MP JPEGs in 3:4 vertical format thanks to its 1-inch vertical sensor. Even the fixed rear screen is vertical to help you compose the best frame possible. A secondary screen that mimics the film canister window you see on many film cameras. If you love film photography but don't have the cash to splurge on rolls, this is a whacky and fun alternative.

Dyson V15 Detect Absolute
Save 31% (AU$450)
Dyson V15 Detect Absolute: was AU$1,449 now AU$999 at Amazon

AU$600 off, this is one of the better prices that we've seen the Dyson V15 Detect Absolute – and we think it’s worth snapping up. Earning 4.5 stars in our Dyson V15 Detect cordless vacuum review, this Absolute version comes with two main cleaner heads and three extra tool attachments.

Canon EOS R8 (body)
Price drop
Save 31% (AU$817)
Canon EOS R8 (body): was AU$2,599 now AU$1,782 at Amazon

This might be an entry-level camera but it has some advanced features. Anyone who wants to shoot wildlife or sports will be thrilled with the 40fps burst speed, and it inherits some of the tracking precision from Canon's higher-end cameras too. With a 24.2MP full-frame sensor, it's one of the lightest cameras available today and represents excellent value for a beginner even though this isn't the best price it's been, but its cheaper than last week.

Amazon Australia Black Friday 2025 sale: key information

What date will Amazon's Black Friday 2025 sale start?

As already mentioned above, Amazon's Black Friday 2025 sale will begin on November 18. That's 10 days before the official Black Friday date of November 28. And right on time too: last year, the Amazon AU Black Friday sale started on November 19.

As with previous years, the Amazon Black Friday sale will end on Cyber Monday, which is December 1 this year.

In case you might be busy then or travelling, don't fret, because Amazon's Boxing Day 2025 sale will likely start before Christmas.

How long does Black Friday on Amazon Australia last?

The last few years, Amazon AU has started its Black Friday sale earlier than the official date and, in 2023, extended it beyond Cyber Monday. Last year, though, with the Cyber Weekend sale extending into December and not that far from Boxing Day, the deals ended on Cyber Monday (December 2) in 2024.

It's the same thing this year as well, with the Amazon AU Black Friday deals lasting just 2 weeks.

Keep in mind that Amazon changes its offers during this 2-week period. So if you don't see something you want or need at the start of the sale, hold tight, you could get lucky.

Can you get free Amazon delivery without Prime?

Yes, you can get free Australian delivery even if you're not a Prime member, but you will need to make eligible purchases of over AU$59. These are only select products that are shipped and sold by Amazon AU or sold by third-party sellers but shipped by Amazon AU. They will be marked as 'Free Delivery' on the product's listing page.

You will, however, still need to sign up for a free Amazon account, but this does not get you expedited delivery – free and fast delivery is only for Prime members. The good news is you'll know when to expect your purchases as Amazon usually provides the estimated delivery date when you head to checkout.

Is Amazon Black Friday sale better than Prime Day?

In Australia, there isn't a huge difference in the kind of discounts you'll see during the July Prime Day sale and Amazon's Black Friday sale, although we have seen many retailers and brands offer record-low prices during the latter shopping event. The difference in price could well be marginal though, often just a dollar less in November compared to the July price.

There are exceptions to the rule always, of course, and that is at the discretion of the brand or retailer selling on Amazon. For example, you might find Dyson offers up to 55% off during Prime Day on one of its coveted products, but the Black Friday discount could be 58%. These are rare and, more often than not, we've seen the Prime Day prices being matched in November.

Is Amazon cheaper on Black Friday or Cyber Monday?

In Australia, the main four-day weekend between Black Friday and Cyber Monday is called the Cyber Weekend and is, on paper, the same sale. So there won't be any difference in prices if you shop on Amazon on Black Friday (November 28) or Cyber Monday (December 1).

However, since Amazon is known to change its offers during its big sales, you could see some items drop in price but others might get more expensive. If you compare prices at the start of the 2-week Amazon Black Friday sale, though, you will see better discounts during the actual 4-day Cyber Weekend.

Amazon Australia Black Friday deals 2025: predictions

Being such a massive online retailer, it can be difficult to know what to look for during Amazon’s Black Friday deals. And with the site stocking such a huge range of items, it’s sometimes tricky to predict exactly which devices will see the best offers come November.

Amazon does have its strengths and weaknesses – it’s a great place to head for deals on Amazon’s Echo range of smart home devices, Garmin smartwatches, Apple products, Dyson vacuums and styling tools, premium audio gear and so much more. When it comes to tech though, there’s one big category that Amazon is missing, and that’s TVs.

Amazon will also frequently price match, or even price beat, its online competitors, and we've seen that happen over the last couple of Black Friday sales. Keep this in mind while you hunt for deals from various retailers, as you might be able to secure more savings this way.

At any time on its site, Amazon has three types of deals going – there’s Lightning Deals that are only available for a few hours, Deal of the Day that will last for 24 hours and regular deals that will be live for the entire sale period.

You’ll often find that Amazon’s own products, such as Echo devices, Kindles and Fire TV Sticks, will be available for the same price throughout the Black Friday to Cyber Monday weekend, but if you’re looking for other items, you’ll need to keep checking Amazon’s site – or stick with us if it's the best tech deals you're after.

There are also WOW deals to take into the equation. Amazon began to offer these during 2020’s Prime Day – these are available in very limited quantities for just 2-4 hours, and they usually come on popular items such as Apple AirPods Pro 2, the Nintendo Switch or premium headphones from Bose and Sony. That said, we didn't seen any WOW deals in 2024, so we can't say for certain if these will be on offer again.

It’s also worth noting that Australians will have access to select deals from the Amazon sites in other countries too – specifically the US, UK, Germany and Japan – and they’ll all be visible on our local website. There can be great value in these deals too, but just keep in mind they’ll be the international version of the product and could face shipping delays, or come with international power plugs.

What were the best Amazon Black Friday deals from 2024?

There were plenty of highlights in Amazon's Black Friday sale last year and we've picked the 5 that stood out to us.

  • Kindle Paperwhite Signature Edition: AU$329 AU$267
  • Bose QuietComfort SC headphones: AU$499.95 AU$299
  • Withings Scanwatch 2 Hybrid Smartwatch (38mm): AU$599 AU$449
  • GoPro Hero: AU$369 AU$298
  • Shark Cordless Detect Pro with Auto-Empty System: AU$999 AU$548
Sharmishta Sarkar
Managing Editor (APAC)

While she's happiest with a camera in her hand, Sharmishta's main priority is being TechRadar's APAC Managing Editor, looking after the day-to-day functioning of the Australian, New Zealand and Singapore editions of the site, steering everything from news and reviews to ecommerce content like deals and coupon codes. While she loves reviewing cameras and lenses when she can, she's also an avid reader and has become quite the expert on ereaders and E Ink writing tablets, having appeared on Singaporean radio to talk about these underrated devices. Other than her duties at TechRadar, she's also the Managing Editor of the Australian edition of Digital Camera World, and writes for Tom's Guide and T3.

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