10 tech firms that should get more damn respect

Why don't people get tattoos of these firms' logos?

Technology is a funny business. Some firms are arrogant and expensive, but people hang on their CEO's every word, queue overnight for slightly improved versions of their products and get tattoos of the company logo on their intimate parts.

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ABOUT THE AUTHOR

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Former lion tamer, Girls Aloud backing dancer and habitual liar Gary Marshall (Twitter, Google+) has been writing about tech since 1998, contributing sage advice and odd opinions to .net, MacFormat, Tap! and Official Windows Magazine as well as co-writing stacks of how-to tech books. "My job is to cut through the crap," he says. "And there's a lot of crap."