As Adam Boyes tells it, this is a new age for Sony and its supported games, one anchored by the freshly uncorked PS4.
"It's fun to be at PlayStation," Boyes, vice president of developer and publisher relations at the company, said during a roundtable conversation at E3 2013.
"Literally when I joined, there was some hesitation at first because I dealt with it on the outside," he said of his feelings 14 months ago. Before joining Sony to work with third-party publishers and developers, Boyes published his own games and understood the plight of independent creators everywhere, especially with a Sony that wasn't exactly easy for devs to deal with.
"I was like, 'Are they ready to change?' And then I'm like, 'Nah, I think they are.'"
The indie way
For Boyes, the most exciting news he's shared about the console (aside from its 8GB GDDR5 memory) has been on Sony's support for independent publishers and developers. The company's press conference saw nine indie titles take the stage.
"If you look at the way we built the console, from the way Mark Cerny went and talked to every developer out there, and him being a developer and a creator, and Shu Yoshida being the biggest indie fan boy on the planet, and then I came in and saw the specs for the box, and I was like, 'This is so developer friendly. This is so amazing.' I was shocked.
"So with Cerny and Shu sort of heading it up already, and then talking to Andy House and Jack Tretton and all the guys and them being big fans of indie stuff, it was like, let's go out there and let's talk to indies and let's hold ourselves accountable."
Boyes saw the company transform its games submission process, which included credit checks and required developers be in the same place for four years, from archaic to conducive.
Since the company announced the PS4 Feb. 20, there have been hundreds of global developer registrations, Boyes said, while GDC 2013 saw a dev-sepcific website introduced: "We didn't have a website with information on how to become a developer...amazing. Baby steps."
Providing a robust game ecosystem is important from a business perspective, Boyes said, but so is giving consumers more choice on what they can play.
"We want to create great content [and] allow people to have access to great content," he said. "When I was at Capcom, I ran product development and we would go out there to try to find great games to publish. And that was fun, but I had a revelation during my tenure there that we're now applying to Sony, that I no longer know what's cool.
"One person cannot tell me what's cool. And developers should be given an outlet, a megaphone to be able to talk about their content and get it out to people."
Boyes said anyone keeping tabs on Sony should expect indie titles to be a central peg of the PlayStation conversation from now on.
Constrain me not
When asked about the "instructional" video Boyes did with Yoshida explaining how game sharing works on the new console, Boyes said the two were just having fun. It even surprised game publishers, which knew most of what Sony had in store for its press conference except the price.
But that fun also trickles down to serious decisions, particularly on the PS4's price, lack of check-in requirements and used game policy. All three points stand in direct contrast to Microsoft's Xbox One.
"I think reducing the barriers to get gamers onto platforms is critical," Boyes said.
"We're in the business of delivering as many consoles as we can and creating a great value proposition [and] that's always the challenge of how do you deliver that great gaming at the right price. And I think we found a good price."
One "catch" is that the PS4 doesn't come with the PlayStation Camera, which Sony is selling for $59.99 (UK£44, around AU$62). But if gamers don't get it, are they going to miss it?
"It really enhances a lot of games, [and] I think the good news is that from Day 1, the controller interacts very well with the camera because it's got the LED and that allows you do a lot of different things.
"We have seen a lot of interest in developing for it. There are a lot of people who are exploring various things from voice control, navigations, and because its high resolution, it works really well for that stuff.
"But we want to make it up to the gamer. If you don't want to play those types of games then we don't want you to have to pay for that. We'll tailor-make different experiences for people."
As for whether it's always on, Boyes said it's by a "per software basis, but you can unplug it."
On follow up, a Sony spokesperson reiterated that since it's not required to run the PS4, the camera can be unplugged when not in use.
The PS Vita wasn't exactly Sony's forgotten stepchild, having gotten plenty of airtime as an accessory to the PS4 during the headlining console's reveal earlier this year.
And Sony wheeled out a number of games for the handheld at the beginning of E3, which should, in Boyes' estimation, should help make the Vita competitive yet again.
"Content is really key and insuring that people are getting the kind of content they want to play on it," he said.
"Content is an important one and ensuring that it becomes a key part of the ecosystem. We think with remote play, I think it's literally going to become the greatest peripheral with a console because it's going to allow you to play at your house and with companion apps."
As for Gaikai, the streaming service acquired by Sony, Boyes sees it as a big opportunity waiting to rear its head in 2014.
"Once we release the beta, people will start understanding how it interacts and how content can be so much more ubiquitous than it is today," he said. "It's definitely a big, big part of our strategy. Making that content ubiquitous and making you feel like you can consume it from all different places."
Boyes said there are no plans to place restrictions on how developers use the track pad – "we don't like telling people what to do with the stuff we give them" – even if it means some hiccups as its best functions are hammered out.
War is good
There was no give on how many launch titles we can expect when the PS4 is available around holiday time - "a significant chunk" of the 140 due out in the first year, Boyes said.
And though 4K is natively supported in the PS4, the veep gave the expected "it's early still" response when asked if we could expect 4K games anytime soon.
When E3 wraps Thursday, Sony is going to ride a wave of good tidings and, from initial reports, mega pre-order numbers. But Boyes, wearing his gaming hat, said gamers are the real winners of the week.
"There's an excitement around games that started on Monday that has never been felt for 5, 10 years," he said.
"I've been coming to E3 for a long time. It's just exciting. It's fun and gamers are getting so many choices. And I think that the best by product of this big war and battle is we're all raising our game, and the gamers are the ones that get the benefit."