Summer is the perfect time to refresh your living space, and there’s no better way to do it than with a premium new TV that transforms every film night, sports fixture, or gaming session into something extraordinary.
Enter Samsung’s latest 2025 OLED TV range. Available now at John Lewis, it combines cutting-edge picture technology, refined design, and intuitive smart features to create a viewing experience that goes far beyond the ordinary.
Whether you’re upgrading your home cinema setup or simply want to enjoy Wimbledon in stunning detail, the new S95F, S90F, and S85F range brings innovation and elegance in equal measure.
This year’s models don’t just build on Samsung’s industry-leading OLED expertise — they redefine it. An advanced AI processor, refined HDR performance, and new screen technologies all combine to elevate your viewing experience. From true blacks and rich colours, to perfect clarity at any time of the day (thanks to a Glare Free screen in the flagship S95F), these TVs are made for modern living.
Whether you’re binge-watching the latest drama, playing your favourite game, or bringing the magic of the silver screen to your lounge, every moment feels more lifelike, more immersive, and more vibrant. And thanks to John Lewis’s expert advice, competitive pricing, and extended warranties, it’s never been easier to bring one of these stunning new displays home.
Samsung S95F: the Ultimate Samsung OLED experience
If you’re looking for the very best OLED experience Samsung has to offer, the S95F sits firmly at the top. It’s the most advanced OLED TV Samsung has ever produced and our slimmest design — a flagship model built for those who want cinematic performance at home, without compromise.
At its core is Samsung’s smartest 4K processor, with the company’s best upscaling tech to date. This engine doesn’t just handle the basics of upscaling or motion smoothing; it analyses content in real-time, adjusting brightness, contrast, and audio based on scene composition and ambient lighting conditions. Combined with Samsung’s Glare Free screen technology, it ensures you get consistent, vibrant picture quality whether you're watching in a sun-drenched room or a darkened home cinema — alongside, of course, the deep, true blacks and rich colours that Samsung’s OLED TVs are renowned for.
The S95F also features Samsung’s OLED HDR Pro system, which delivers Samsung’s brightest OLED TV yet pixel-perfect brightness and contrast for every frame. That means deeper blacks, punchier highlights, and a richness of colour that brings everything from Hollywood blockbusters to nature documentaries vividly to life. And if you’re a gamer, the inclusion of Motion Xcelerator 165Hz — a blisteringly fast refresh rate — makes this model a serious contender for high-performance play, offering silky-smooth visuals with virtually no input lag.
Design-wise, the S95F is as refined as it is powerful. The near bezel-less Infinity One design gives it a clean, premium look that disappears into your décor, while the included Slim One Connect box keeps cables tidy and out of sight. Available in 55-inch, 65-inch, 77-inch, and 83-inch screen sizes, it’s a stunning centrepiece for any living room or dedicated media space.
Samsung S90F: a Cinematic OLED TV Experience
The S90F is designed for those who crave cinematic immersion at home, delivering powerful OLED performance. It’s a model that distils much of what makes the top-tier S95F great — advanced processing, vibrant visuals, and slick motion handling — into a more accessible package, making it ideal for film fans, avid streamers, and casual gamers alike.
At the heart of the S90F is Samsung’s smartest 4K processor to date, which also brings its best 4K upscaling to the table. And yes, it’s exactly the same cutting-edge chip that powers the S95F. This means it benefits from real-time optimisation of picture and sound, with deep learning algorithms that intelligently upscale content to 4K resolution using 4K AI Upscaling Pro. Whether you’re watching an old episode of Friends or a modern streaming blockbuster, the S90F ensures it looks pin-sharp and detailed.
Crucially, the panel supports OLED HDR+, which provides p[ure blacks and vivid colour, expertly balanced for cinematic viewing.. The result is a screen that bursts with contrast — shadowy interiors retain depth without becoming muddy, and bright outdoor scenes dazzle without blowing out details. Combined with Samsung’s Quantum Dot layer, you get richer colour expression than on standard OLEDs, meaning reds, greens, and blues feel more lifelike and nuanced.
Gamers will appreciate the 144Hz refresh rate enabled by Motion Xcelerator 144Hz, which keeps fast movement smooth and blur-free. And with native support for HDMI 2.1, Auto Low Latency Mode, and Variable Refresh Rate, it’s well-tuned for next-gen consoles like the PS5 and Xbox Series X.
Available in six screen sizes (42”-83”) the S90F offers one of the most flexible ranges in the lineup, making it a great fit whether you’re furnishing a compact bedroom or setting up a large lounge centrepiece.
Samsung S85F: exceptional OLED performance for every home
If you’re new to OLED or simply want a premium TV without the premium price tag, the Samsung S85F is the ideal entry point. It delivers core picture performance and modern design at a lower cost, but still benefits from the same meticulous engineering that defines the 2025 OLED range.
Driving the experience is the NQ4 AI Gen2 Processor, which brings intelligent upscaling to the table, converting HD and Full HD content into sharp, clear 4K. This makes the S85F perfect for day-to-day use — from watching live TV and sports, to catching up on streaming series across platforms like BBC iPlayer, Netflix, and Disney+.
Elsewhere, it OLED HDR system enhances contrast and colour, giving you the familiar inky blacks and precise highlights OLEDs are known for, presenting a depth and realism that outperforms most LED and QLED rivals in the same price band. This is a screen that elevates everything you throw at it — even if you’re just watching the news.
Colour accuracy is also a strong point, thanks to its Pantone Validated display. This official certification ensures that the colours you see on screen — from skin tones to fashion to food — are true to life and visually consistent. It’s particularly useful for creative professionals or anyone with an eye for colour fidelity.
Like its siblings above, the S85F also includes the Tizen Smart TV platform, offering fast, intuitive access to apps, streaming services, and Samsung’s own Ambient Mode. It works seamlessly with Bixby, Alexa, and Google Assistant, and can integrate with SmartThings devices across your home — from lights to soundbars and even robot vacuums.
Available in 55”-83” sizes, the S85F gives you flexibility to find the right fit — whether it’s for a stylish apartment or a family room that demands great value without sacrificing quality.
Why Choose Samsung’s 2025 OLED Range at John Lewis?
Samsung’s 2025 OLED TVs are designed to enhance your viewing experience, but not all retailers are equal. Purchasing through John Lewis comes with the added benefits of expert advice, extended warranties, and exceptional customer service.
In short, if you want to elevate your summer entertainment with Samsung’s 2025 OLED TV range, visit John Lewis online or in-store to explore the full selection and find the perfect model to suit your lifestyle. Happy viewing.