Is Nokia's platform burning again?

Lumia
Has Nokia turned the corner? Investors aren't convinced

I wrote a poem!

Elop stood on the burning deck / facing angry shareholders /

One trick pony?

Investors are worried that Nokia has backed the wrong horse, and that trying to make the best Windows Phones doesn't necessarily mean making the best phones.

The reviews do seem to back that up: the Lumia 720 is great but "some may be put off that it's rocking Windows Phone 8 over Android". The Lumia 820 is great but "the app selection still handicaps Windows 8 devices" (although that is improving. This week, Windows Phone finally got a YouTube app). The Lumia 920 is great but the OS is "clunky at times."

Nokia can perfect its hardware, but it can't do much about the OS - so if the OS is the weak point, investors ask, why not try another OS? That doesn't mean abandoning Windows Phone. It just means using, say, Android as insurance in case Windows Phone isn't a magic bullet.

You've got to admit, they have a point. Nokia doesn't have a Plan B, but its rivals do: if Samsung, Huawei and HTC can't persuade people to buy their Windows Phone 8 devices, they have plenty of Android alternatives. If Nokia can't, there's nothing else in the cupboard.

Back in 2011, I described Nokia's embrace of Windows Phone as an act of "sod it! Let's go to THE MOON!" bravery. I still think that's the case, but I do hope its moonshot doesn't fall short - because if it does, Nokia hasn't packed a parachute.

Carrie Marshall

Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.