Hitachi 42D9700 review

Masterful pictures in standard and high definition modes

TechRadar Verdict

ALiS technology is more than just a gimmick, and the proof is in the 42D9700's excellent pictures

Pros

  • +

    Good looks

    Excellent pictures

Cons

  • -

    Motion issues

    Occasional problems with colour tone

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you're buying the best. Find out more about how we test.

Fitting 1080 lines of pixels onto a 42in TV can't be done, they tell us. So, how can the Hitachi 42PD9700 42-inch plasma claim to deliver the full hi-def 1080-line monty?

The answer lies in something called Alternating Lighting of Surfaces, or ALiS to you. AliS ups the phosphor surface area of the plasma display and illuminates the even and odd lines alternately, every 1/60th of a second. This doubles the vertical resolution of a standard VGA electrode to deliver the 1080 line count.

Tech.co.uk was the former name of TechRadar.com. Its staff were at the forefront of the digital publishing revolution, and spearheaded the move to bring consumer technology journalism to its natural home – online. Many of the current TechRadar staff started life a Tech.co.uk staff writer, covering everything from the emerging smartphone market to the evolving market of personal computers. Think of it as the building blocks of the TechRadar you love today.