Gigaom claims the firm will use its annual conference, which kicks off on June 25, to showcase a new platform that puts content front and centre, rather than apps, with a heavy focus on Android gaming.
Android TV will be powered by a brand new UI, that's been referred to internally as Pano, giving users the opportunity to jump right into movies, TV shows and games without entering individual apps first.
Saddle up, partners
The report claims Android TV won't be a device per se, but will exist as a platform Google hopes will be adopted by TV manufacturing partners, who could be part of the launch announcement in a few weeks.
The key question, though, is why Google would be looking to launch such a platform given the abject failure of Google TV and the subsequent success of Google Chromecast?
We're likely to find out on June 25.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.