Mobile phone users will continue to spend money on music, despite competition from digital music players, a Gartner report shows.
According to the analyst company, two factors are driving the use of mobile music: personalisation and entertainment. Downloading and using ring tones is part of a trend to personalise mobile phones as a form of self-expression.
Mobile phones are also increasingly used as music players for entertainment, sometimes replacing standalone portable music players as the Apple iPod , Gartner said.
Stephanie Pittet, principal research analyst at Gartner, said that while mobile music was growing from a small base, it represented a good revenue opportunity for providers that get it right.
"Mobile carriers have a strategic advantage when it comes to delivering ring tones, as they already know the end-user's network settings, handset and personal preferences," Pittet said.
She added that new offerings such as the Apple iPhone and Microsoft Zune (with WLAN access to its music shop) will compete directly with traditional mobile carriers, but that mobile handsets have one huge advantage over standalone digital music players.
"The mobile phone has become the device that people carry everywhere, in all circumstances."
"Over-the-air downloads mean that people no longer have to be at a desk to plug in the device. Billing via a mobile phone is secure and easy, and for operators it is very easy to target customers with personalised content because one mobile phone SIM card is used by one person most of the time," Pittet said.
Western Europe is the second largest region for mobile music after Asia Pacific, Gartner said. The total European spending will top $9.1 billion (£4.6 billion) by 2010.
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Julia specialises in ecommerce at Future. For the last four years, she’s split her time between leading TechRadar’s crack team of deal editors - covering all the biggest sales of the year including Black Friday, Cyber Monday and Amazon Prime Day - and helping the audiences of Future’s consumer tech and lifestyle brands (TechRadar, Tom's Guide, T3, Marie Claire, Woman & Home and more) find the best products and services for their needs and budget.
A former editor of global design website Creative Bloq, she has over 15 years’ experience in online and print journalism, and was part of the team that launched TechRadar way back in the day. When she isn't reviewing mattresses (she’s tested more than she cares to remember), or sharing tips on how to save money in the latest sales, she can usually be found writing about anything from green energy to graphic design.