According to Geek.com, Google has thrown down a mandate requiring mobile makers to feature the words 'powered by Android' on the boot up screen in exchange for access to the Google Mobile Services suite.
Those who choose not to give the Devil his due won't have access the core Google apps, kind of like the Amazon Kindle Fire range.
Whipping 'em into shape
The report comes after eagle-eyed reporters spotted the 'powered by Android message when powering up the new HTC One (M8) following its launch earlier this week. It also appears on the new Samsung Galaxy S5's boot-up screen.
A document sent by Google to Android manufacturers says the boot screen logo must be given "appropriate clear space" and it is advised that the logo takes up no less than 40% of the width of the screen.
Judging by this move it appears that Google is once again attempting to whip Android device makers into shape rather than giving them a completely free hand to use the software as they wish.
Earlier this year, the company upped its efforts to do away with fragmentation by refusing to grant GMS approval for phones running on older version of the software.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.