Meet Noom, a weight-loss program that goes beyond basic calorie counting

(Image credit: Noom)
(Image credit: Noom)

(Image credit: Noom)

When you’re trying to lose weight and get in better shape, it can feel like you’re constantly fighting against yourself. You’re up against your own instincts, habits, and the set rhythm of your daily life. Setting tight calorie limits and lofty workout goals might give you something to strive for, but maintaining your motivation can then become a challenge of its own. 

To help you face down those challenges, Noom has created a weight-loss program that goes beyond simple calorie counting and uses psychology to help you attain your goals, and more importantly, maintain them!

From the first day you sign up for Noom, you’ll be guided through your experience with the help of a weight-loss specialist. This specialist won’t just help you set a goal for your weight-loss, but will also help you identify the true motivation behind the weight-loss. It may be that you want to feel and be healthier to better enjoy your time with friends and family or you just want to feel more comfortable in your own skin. These overarching goals can help you stay motivated even in the face of the occasional setback, so that one rough day doesn’t derail your efforts.

Together with the specialist, you’ll get to set up short- and long-term goals to get you started. You’ll be able to make steps toward your goals without facing the steep climb that can come from setting overly lofty goals on too short of a timeline.

Leading through behavioral psychology 

Of course, many weight-loss programs will have you set goals, plan some exercise, and count your calories, but Noom has a special focus in behavioral psychology. You won’t just work on exercise, and you won’t be stuck on a strict diet that bars all your favorite foods, but instead you’ll learn tricks to help you build better habits around exercise and food, find motivation to keep working harder, discover what might drive unhealthy tendencies, and a lot more.

(Image credit: Noom)

Noom will regularly present you with new information on behavioral psychology and food science, and it will deliver hundreds of tricks you can practice to build healthy habits and avoid self-sabotage. You’ll also get to learn the science of weight loss from Noom’s specialists, and Noom’s meal logging can help you better see what shifts in your diet will help you meet your goals while still enjoying what you eat and not going hungry.

Noom reports that users can lose one to two pounds per week and that the average user is able to lose 18 pounds in 16 weeks, with 86% of users keeping that weight off after over a year!

(Image credit: Noom)

With Noom, you won’t be alone in your weight-loss efforts. Users are entered into a group with other users and a group coach. In those groups, everyone is able to share their progress and struggle, giving each other props and motivation to keep working. 

If you’re interested in trying Noom for yourself, you can learn more here and check out the Noom apps for iOS and Android. You can take a two-week trial to get your first taste of the Noom method.

(Image credit: Noom)