The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
Latest about iPhone

Apple is rumored to be working on an iPhone Flip as well as an iPhone Fold
By David Nield published
Apple is apparently testing out a flip-style foldable, though it looks as though the book-style version will launch first.

Have an old Mac, iPhone, or iPad gathering dust? Get down to Best Buy right now to trade it in for generous savings on new Apple products
By Roland Moore-Colyer published
If you have an old Apple device lying around, Best Buy is currently offering a trade-in offer that allows you to save big on a brand-new Apple device.

Siri’s AI overhaul could face another embarrassing delay
By James Rogerson published
Siri's Gemini-powered overhaul has reportedly been delayed yet again, so don't count on seeing it in iOS 26.4.

The new AirTag 2 is way more findable — and louder — than the original
By Lance Ulanoff published
I test-drove the new AirTag (2026) — and it lives up to all of Apple's promises

The iPhone 17e could land ‘imminently’ – and with no price rise
By James Rogerson published
The iPhone 17e might be about to launch, with a new chipset, MagSafe, and last year's price tag.

Here’s how I optimize my iPhone’s battery life to make it last longer
By James Rogerson published
Between various modes, automations, and settings, there are lots of tools I use to make my iPhone's battery go further.

AT&T is taking the fight to Verizon and T-Mobile with the strongest pair of iPhone deals I've seen at the carrier yet
By Alex Whitelock published
These two deals are unusually good at AT&T right now

MagSafe and more: how likely are these iPhone 17e rumors?
By James Rogerson published
The iPhone 17e now has a rumored release date, and many possible specs have also leaked, but how likely are these claims?
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