Audio pioneer Creative Labs has been ordered to stop claiming that its Xmod sound system can up-mix an MP3 to 'beyond CD quality'. The external plug-and-play soundcard gadget claims it can repair music files which were damaged during compression and restore them to their former glory.
But the Singapore company has now been told it must substantiate these claims before it can continue using them to promote the product, part of the X-Fi range.
Burden of proof
"We considered that the claim 'An Experience Beyond Studio Quality' focused on Creative's view of the listener's experience and noted it did not state that the product delivered sound beyond studio quality," the ASA said. "We concluded that the claim was unlikely to mislead."
The X-Fi technology inside the Creative Xmod provides two important audio functions, X-Fi Crystalizer and X-Fi CMSS- 3D, which improve and enhance music listening experiences.
The X-Fi Crystalizer up-converts MP3 music by analysing and identifying which parts of the audio stream have been truncated or damaged during compression. It restores the highs and lows such as the snare drums, basses, cymbals crashes and guitar plucking that are damaged during the compression of MP3s. The X-Fi outputs 24-bit surround audio at 96kHz.
