I'm a professional mattress reviewer, and this is the early Black Friday deal I'd tell my friends to buy

Awara Natural Hybrid mattress with deals graphic overlaid
(Image credit: Awara / Future)

Black Friday is still a couple of weeks away, and the big bed brands are starting to launch their sales. As a professional deal hunter and product tester who's put the best mattresses through their paces, the early deal I would recommend is the Awara Natural Hybrid. It's on sale right now for an all-time low of $949 in a queen, and is the standout Black Friday mattress deal right now.

I've tested out this mattress personally and you can read all my thoughts in my Awara Natural Hybrid mattress review, but the short version is that if you're in the market for a quality organic mattress that won't set you back too much financially, the Awara is it. It has a firm, responsive feel that's great for combi sleepers, as well as delivering superb pressure relief for anyone dealing with joint or back pain. Plus, it comes with a full year's trial (so you can put it through its paces before fully committing) and a lifetime warranty. Today's best organic mattresses tend to sit in the premium price bracket, but the Awara is remarkably affordable even without this standout deal. 

That said, Awara won't suit everyone, especially if you're a lightweight side sleeper or coupled with a restless partner. Thus, I've included several other deals you'll want to keep an eye on – or shop TechRadar's general mattress sales hub to find your dream bed at a low price.

Buy it if...

You want a firmer, more responsive bed: Unlike memory foam, which has a sink-in sensation, latex subtly cradles your joints for ample pressure relief without feeling like your bed is 'swallowing' you. Plus, if you toss and turn, the Awara's combo of latex and springs will make it easy to switch positions at night.

You're seeking your 'forever mattress': Latex mattresses can last up to 25 years with proper maintenance. Add to that the Awara's forever warranty and you're bound to enjoy your mattress for about a couple of decades. (Speaking from experience, my fellow testers and I were impressed with the Awara's build quality – TechRadar rates it amongst the best organic mattresses around.)

You struggle with allergies and/or night sweats: Latex is a naturally breathable material that's also resistant to dust mites, mold, and mildew. Paired with an organic cotton-wool blend cover, the Awara will keep sleepers cool while providing relief for those with asthma and airborne allergies.

Don't buy it if...

You share a bed with a fidgety partner: The Awara's responsive latex and springs combo means you're prone to feeling your partner's movements, which doesn't bode well if they're a restless sleeper. And since the Awara doesn't come in a split king, couples might want to look elsewhere.

You're a side sleeper under 130lbs: If you're petite – and especially a side sleeper – you'll have a difficult time breaking in the Awara's firmer surface. Consider a medium or plush bed instead, like the one in our Helix Midnight mattress review.

You like sinking into your mattress: Latex is excellent for pressure relief, but it achieves that goal differently than memory foam. If you love being enveloped in comfort, the Awara's subtle cradling won't be enough for you. Instead, consider a memory foam mattress – check out our top pick in our Nectar mattress review.

Alternatives to consider

The Awara may be the right price for your budget but the wrong fit for your sleep preferences. Fortunately, there are several options if you want to find something else on sale...

Alison is a freelance writer and editor from Philadelphia, USA. She is an expert mattress tester and sleep product reviewer, and has been sharing trusted buying advice and retail news for over a decade. When she isn't reviewing mattresses or hunting for deals, Alison can be found teaching/training in martial arts, fawning over skincare, and indulging in her quarantine-borne hobby: cooking.