Purple mattress deals for July: save up to $500 on a new bed

Best Purple mattress sales and deals: a person lying on a Purple Plus mattress, looking at her phone, with a badge overlaid saying 'BIG SAVINGS'
(Image credit: Purple / Future)

If you want the best Purple mattress sales and deals, now's a great time to buy. Unlike most sleep brands Purple doesn't have a sale running the whole time, but at the moment you can still catch its Presidents' Day sale with up to $500 off its mattress range; don't wait too long, though, as we expect this sale to end soon.

What this means in terms of savings is that there's up to $400 off its Essential Collection, which is made up of the PurpleFlex (originally called the NewDay), Purple and Purple Plus mattresses. You'll also get $400 off the Restore Hybrid collection, and $500 off the high-end Rejuvenate Luxe collection

Our top pick in the Purple mattress sale would be  $400 off the Purple Plus, which will get you a queen size for $1,499, which is a great price on the brand's most advanced foam bed, and cheaper than it was on Black Friday 2023.

We rate Purple as one of the best mattress brands on the market, and you'll find its beds in our best mattress for side sleepers and best cooling mattress guides. The USP here is a bouncy, stretchy gel grid layer that melds to your shape to provide custom support, without trapping heat like memory foams can. 

What mattress works best for you is a subjective matter, but Purple gives you a 100-night trial on all its beds with the option to return your mattress if you don't get on with it. There's also a 10-year warranty as standard. Scroll down for a closer look at the best deals in this month's Purple mattress sale.

Purple mattress:$999 $799 at Purple
Up to $400 off!

Purple mattress: was $999 now from $799 at Purple
Up to $400 off!
Part of the Essential collection, the Purple mattress has a 2-inch grid and offers a medium-firm, stable sleep surface (for something more cushioned, opt to the Purple Plus). It's not as advanced as the pricier models in the range, but still offers excellent pressure relief – we awarded it an almost-perfect 4.5 stars in our Purple Original mattress review. It's more cushioned and thicker than the cheaper PurpleFlex. We also rate it amongst the best cooling mattresses around. The current deal knocks $200 off twin, twin XL and full sizes, and $400 off queen, king, Cal king and split king sizes, with a queen coming in at $1,099. This is a familiar deal, but it doesn't come cheaper than that.

Purple Plus mattress: $1,499$1,099 at Purple
$400 off!

Purple Plus mattress: was $1,499 now from $1,099 at Purple
$400 off!
The Purple Plus adds an extra foam layer to make it more cushioned than the Purple, and to amp up the pressure relief. This one has a medium sleep feel and features a 2" Purple Grid. This is the most advanced all-foam Purple mattress, and the current Purple sale takes $400 off all size, with a queen coming in at $1,499. This deal's one that crops up a few times a year, and it's the best price you're going to get. 

Purple Restore mattress: $1,999 $1,599 at Purple

Purple Restore mattress: was $1,999 now from $1,599 at Purple
The Purple Restore is an updated version of the Purple Hybrid mattress, with a new antimicrobial cover and enhanced edge support among its improvements over the older model, and it's available in soft and firm version. In the Purple mattress sale there's $400 off all sizes, which means you can buy a queen for $1,999. Alternatively see the RestorePlus and RestorePremier in the same range, which also have $400 off.

Purple Rejuvenate mattress: $4,495 $3,995 at Purple

Purple Rejuvenate mattress: was $4,495 now from $3,995 at Purple
The most affordable option in Purple's Luxe range of high-end mattresses is the Rejuvenate, a 15.5-inch firm mattress with a quilted Euro top and a 2.5-inch GelFlex Grid Plus, as well as multiple foam layers and three-zone coil core. It looks like a great choice if you want to splurge on a luxury mattress, and the entire Luxe range has $500 off in the Purple sale, which means you can buy a queen size Rejuvenate for $4,995, or you could instead check out the RejuvenatePlus and RejuvenatePremier.

Purple mattress bedding sale: get 20% off pillows and sheets at Purple

Purple mattress bedding sale: get 20% off pillows and sheets at Purple
Looking to upgrade your pillows or bed sheets for less? The current Purple mattress sale takes 20% off pillows and sheets. In our Purple Harmony Pillow review, we gave this innovative design a full five stars – it's one of the best pillows around.

Which Purple mattress should you choose? 

This depends on why you’re buying a new mattress, and how much budget you have to spend. All Purple mattresses contain the company's patented GelFlex Grid; a breathable layer of gel – either two, three or four inches thick – that instantly adapts to your sleeping position and springs back into place as you readjust throughout the night. Beyond that, there are a few notable differences between the six mattresses Purple makes.

If you're on a budget, the PurpleFlex is the company's cheapest offering. It features a two-inch GelFlex grid over a durable base foam and it's one of Purple's firmest options, and while at eight inches deep it's not especially luxurious, it's a good choice for a spare bed, with prices starting at $695.

Next up is the Purple Original, which contains the same GelFlex Grid technology as the brand’s more expensive hybrids, and is ideal for reducing pressure points on your hips, shoulders and back as you sleep. It also excels when it comes to temperature regulation, earning it a spot in our best cooling mattress ranking. It’s hypoallergenic, non-toxic and covered by a 10-year warranty. If you're torn between this and the cheaper PurpleFlex, our article – Should I buy the Purple mattress or PurpleFlex? – can help you decide which one's best for you. 

For a top-rated alternative to the Purple in either all-foam or hybrid design, also consider the Casper Original, where a queen is normally priced from $1,195 in the Casper mattress sale (but currently undercuts Purple's price by $300).

For a magic combination of firmness where you need more support and softness where you need to be cradled, consider the Purple Plus mattress instead, priced from $1,495 and with a queen costing $1,895. It has an extra layer of premium foam, dishing out higher levels of comfort and responsiveness; find out more about it in our guide: Should I buy the Purple Plus mattress? It’s still breathable, but if you sleep very hot look at the Purple hybrids. For a cheaper alternative, consider the Cocoon by Sealy Chill cooling mattress, on sale for $799 for a queen size in the latest Cocoon by Sealy mattress sale.

A woman lies on her side on the Purple Mattress

(Image credit: Purple)

Next up is Purple's Premium Collection, consisting of the Restore, RestorePlus and RestorePremier mattresses. These hybrids feature GelFlex Grids, foam and edge-to-edge coils, with more luxurious builds in the more expensive models. Prices start at $1,545 for the Restore, while the premium RestorePremier starts at $3,045.

And at the top of the range is the Purple Luxe Collection. This one's made up of the Rejuvenate, RejuvenatePlus and RejuvenatePremier, and they feature extra cushioning up top for ultimate comfort. The Rejuvenate starts at $4,495, and the RejuvenatePremier is available from $6,495.

Purple also makes the Purple Kids Mattress for children aged up to 14, and priced $699 when not on sale. It has a softer feel than the twin size Purple Original, and uses the brand’s No-Pressure Support to respond to their changing sleep positions and keep them cool.   

Purple also makes a range of bedding, including pillows, sheets, and one of our top choices for the best mattress protectors with great waterproofing. It doesn't make a mattress topper just yet, but we'll let you know if that changes. 

More of the best Purple mattress deals and prices

Best Purple mattress sales, promo codes and deals: the Purple mattress shown with a grey base, white cover and Purple swirl down the middle

(Image credit: Purple)

1. Purple Mattress deals

Purple's original mattress is still as popular as ever

Sizes: Twin, Twin XL, Full, Queen, King, California King, Split King | Depth: 9.25 inches | Turn: No | materials: SoftFlex Cover, Purple GelFlex Grid, Comfort Foam | Firmness: Medium-firm | Trial: 100 nights | Warranty: 10 years | MSRP: $799 – $1,998

Purple’s cheapest mattress
Good pressure relief
Cooling feel
Thinner than average

The Original Purple Mattress is the cheapest option in the main range and makes use of the brand’s award-winning GelFlex Grid technology at a lower price point. This medium-firm bed-in-a-box strikes a good balance between comfort and support, and is made using two-inches of Purple GelFlexGrid, plus two layers of Comfort Foam to help you sink into a soothing slumber.

Like all Purple mattresses the Original is hypoallergenic and non-toxic. The only downside is that it’s slightly thinner than average mattresses at 9.5 inches, but you’re still getting a lot of mattress tech for the money here.

The best sale offer we’ve seen on the Original this year is $600 off in its June sale, reducing the price of a queen size to $995 (was $1,399). Right now there aren't any discounts available, so we'd suggest hanging on until Presidents' Day.

Best Purple mattress sales, promo codes and deals: the Purple Plus mattress shown side-on so you can see its taller profile compared to the Original

(Image credit: Purple)

2. Purple Plus Mattress deals

The best Purple mattress for a balance of support and softness

Sizes: Twin, Twin XL, Full, Queen, King, California King, Split King | Depth: 11 inches | Turn: No | Materials: SoftFlex Cover, Purple GelFlex Grid, Premium Comfort Foam, Original Comfort Foam | Firmness: Medium | Trial: 100 nights | Warranty: 10 years | MSRP: $1,199 – $2,898

More responsive than the Original
Firmer lumbar support
Cradles the shoulders during sleep
Edge support could be better

The Purple Plus Mattress is a comfort upgrade on the Original and boasts two layers of toxin-free Original Comfort Foam augmented by a layer of Premium Comfort Foam. As well as making the mattress slightly softer and cradling around the shoulders, the Purple Plus delivers firmer lumbar support and a higher level of pressure relief all over.

A queen size Purple Plus mattress normally costs $1,899 when not on sale, but we’ve seen discounts ranging from $150 to $200 on this one in the past, and right now you can get $400 off all sizes, which is a deal you don't want to miss. We’d recommend buying the Purple Plus if you want better lower back support, but enjoy a cradling sensation around your shoulders. In other words, it delivers a surprising combination of softness where you want it, and firmness where you need it. 

The Purple Plus is the second-cheapest option in the brand’s range and when discounted it’s a more affordable alternative to the Saatva Classic, our top-rated hybrid mattress (see our Saatva Classic mattress review for more), normally priced $1,695 for a queen when not in the Saatva mattress sale. The Purple Plus is a big jump in price compared to the Original, costing $1,899 for a queen when not on sale, but there are extra helpings of premium materials at play here so we’d expect the higher price tag.

Product shot of Purple NewDay mattress

(Image credit: Purple)

3. Purple NewDay Mattress deals

Purple's most budget-friendly mattress

Sizes: Full, Queen, King | Depth: 8 inches | Turn: No | Filling: Stretch knit cover, Purple GelFlex Grid, Single-layer Foam Core | Firmness: Firm | Trial: 100 nights | Warranty: 10 years | MSRP: $995 – $1,395

Good value
Firm and supportive
GelFlex grid for pressure relief
Only 8 inches tall

The NewDay arrived in fall 2022 and is the company's most budget-friendly mattress. It's not the most luxurious option, as you might expect; while it does feature the trademark GelFlex Grid for pressure relief, there's just a single layer of foam beneath it.

At just eight inches deep it feels like more of a mattress for your spare room than one you'd want to sleep on every night, but if you're on a budget it could still be the right option for you, especially if you value a mattress with a firm feel. And if you're picky about mattress size, the lack of options with the NewDay may be a turn-off for you as it's only available in Full, Queen and King sizes.

That said, it comes at a great price: $995 for a Full, $1,095 for a Queen and $1,395 for a King size mattress. And like Purple's more premium mattresses, the NewDay comes with a 100-night sleep trial with free returns, and a 10-year warranty.

Do you need a Purple mattress promo code? 

We can help you out with Purple promo codes, but in general you don't need one to save on its mattresses. Simply choose the model you want and the sale price will be automatically displayed if the bed is on sale. If it’s a different type of deal, such as free bedding, that will be displayed too and you’ll see at a glance how much your free bedding is worth. 

As for third-party Purple mattress discount codes, these can be used but they can’t be stacked with one of Purple's own deals. So make sure you pick the one that gives you the biggest saving and doesn’t make you ineligible for the brand’s risk-free trial period.

Purple Black Friday and Cyber Monday mattress deals

In previous years Black Friday has delivered discounts across the full range, and that's just what happened in 2023. There were discounts across all three mattresses in the Essential Collection, with up to $400 off budget-friendly NewDay mattress, $200 off the popular Purple Original, and $300 off the slightly more advanced Purple Plus.

There were also discounts on the new-this-year Restore and Rejuvenate mattress lines, with $300 off the three Restore models, and $500 off the Rejuvenate range. Purple threw in free pillows with both of those lines, to sweeten the deal.

In 2022, Purple kicked off its Black Friday sale in the second week of November, with discounts across the full range. There was $100 off all sizes of the Purple NewDay (a budget-friendly option that joined the range in fall 2022) and the Original. There were also discounts on the since-discontinued hybrid collection: $200 off all sizes of the Purple Plus and Purple Hybrid, and $300 off the Hybrid Premier 3 and 4. 

Here's the price history for the Purple and Purple Plus from previous Black Friday events:

Swipe to scroll horizontally
Header Cell - Column 0 Black Friday 2023Cyber Monday 2023Black Friday 2022
Purple mattress (queen size)$1,199 (MSRP $1,399)$1,199 (MSRP $1,399)$1,299 (MSRP $1,399)
Purple Plus (queen size)$1,595 (MSRP $1,899)$1,595 (MSRP $1,899)$1,699 (MSRP $1,899)

Is Black Friday the best time to buy a Purple mattress?

Not necessarily. Taken individually, there we have seen lower prices on certain models and sizes – for instance, the Purple Plus had a blanket $400 off discount a few times in 2023, whereas the Black Friday offer only took $300 off. Sometimes, discounts will be tiered, so you'd be getting a better price on a larger mattress but a worse price on a smaller one. 

Another thing to note is that historically, Black Friday has been a relatively rare example of the brand discounting all of its mattresses at once. Unlike other bed brands, Purple doesn't always have a sale on, so you might need to hang around several months to see a deal on the model you've got your eye on. Shopping on Black Friday, you're more likely to see discounts across the board.

Jim McCauley

A professional writer with over a quarter of a century's experience, Jim has been covering mattress and sleep-related subjects for TechRadar, Tom's Guide and T3 over the past few years, gathering an in-depth knowledge of the workings of the mattress industry along the way. Previously Jim has covered a wide variety of subjects, working widely in the tech and gaming sectors, and more recently covering the design and wellness industries.

With contributions from