Greg Holmes

EMEA Field CTO at Apptio, an IBM Company.

Articles by: Greg Holmes

A robot in front of a digital screen, touching some of the symbols with its outstretched finger
What the end of tokenmaxxing means for AI ROI

By Greg Holmes Published

Adoption of generative AI has introduced a new consumption model and businesses have to adapt.

Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence.
Beyond the IT department: Why CIOs and CFOs need a new language for the AI era

By Greg Holmes Published

AI is accelerating decisions faster than ever, making CIO–CFO alignment essential for real business impact.

AI Agent
Harmonizing AI innovation with cost, risk & ROI

By Greg Holmes Published

The challenge is how to demonstrate the value of AI-enhanced processes and prove the tangible return on investment (ROI).

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