R2i's Claire Beutel explains why yesterday's black hat SEO tactics no longer work in modern search engines.
Claire Beutel offers over 10 years of experience in developing innovative SEO and marketing strategies across retail and e-commerce websites of all sizes. She has worked with a plethora of industries and business models—from the Denver Broncos to Aramark—implementing technical SEO recommendations and creating quality content that drives organic traffic and conversions. With a strong passion for increasing the quantity and quality of website traffic, Claire utilizes data-driven analysis to determine the best holistic strategy for businesses to achieve organic success.
Her specialities include: digital marketing, public and media relations, content marketing, graphic design, web design, trade shows, social media management, e-mail marketing, web analytics, SEO and creative writing