If you want to listen to music without subjecting those around you to your terrible taste, then typically headphones have been your only option.
However, Samsung's new S-Ray speaker (that's 'sound-ray' in case you're interested) wants to provide an alternative, with a super directional sound that can be positioned to be heard by just one person.
Directional speakers aren't an entirely new invention (in fact, Turtle Beach showed off a pair a couple of years ago), but Samsung is promising that the S-Ray is much easier to use thanks to its small size and low price.
A video posted on Samsung's blog shows off a variety of use cases including placing the S-Ray on a bike's handlebars to listen to music without blocking out the outside world, and providing a localised listening experience in art galleries (so you hear audio that's relevant to the piece of art you're currently enjoying).
Samsung plans to show off the S-Ray being used in a variety of form-factors. We're pretty sure we know what 'neckband' and 'smartphone cover' are going to be, but we're at a loss as to what 'handy' is - at least we'll have something to look forward to finding out at CES.
We'll be given a closer look at the S-Ray at CES later in the month, but for now you can see Samsung's concept for the speaker in the video below.
- For a look at everything else we're expecting to see at the show, our guide to CES 2018 has everything you need.