Moving any kind of non-essential product is challenging in the quarter following a holiday season, but Apple continues to dominate the tablet market - even as an expanding lineup of Android-based competitors continue to tread water in its wake.
New data released from IDC Group this week reveals that Apple continues to have a tight grip on the tablet market, particularly following the debut of the new iPad in March.
Android's loss is Apple's gain
Even with a strong introduction back in November, Amazon's Kindle Fire experienced a sharp drop in sales during Q1 2012, although the e-tailer is expected to come roaring back later this year with a rumored 10.1-inch version of the tablet - just as other Android tablets are finally shifting toward lower price points.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli concluded.