Whatever your proportions, finding clothes that fit perfectly is a very rare experience. Successes are usually followed by much cheering and bulk-buying of the one thing that sits just right.
LikeAGlove promises to solve this age-old problem with smart leggings that will match you up with your perfect pair of jeans. These measure the exact contours of your legs to get an accurate reading of your size, and then connect to an app that scans their list of retailers for a match.
The service is likely to appeal to middle or high-end consumers – especially in Japan, where the buying public love high-tech shopping experiences but have very little time to go out and shop.
However, there could be shades of the weighing scales here: some women would simply prefer not to know their exact body size, while for others the potential for obsessive monitoring could exacerbate eating disorders or body dysmorphic disorder.
There's also something a bit indulgent about buying an expensive pair of leggings that you can never wear out to simply enable you to spend even more money. However, if you live far away from the shops or a post office, it could save you a lot of time and effort in the long run.
Just remember – this is one pair of leggings you can't throw in the wash.
The LikeAGlove leggings are available in the UK and US now.