More than 1 billion users are on Facebook every day
Or a seventh of the world's population
Now serving Facebook user Number 1,000,000,000. Actually, make that 1.01 billion.
In reporting its Q3 earnings today, the social network revealed that on average in September 2015, daily active users hit the 1.01 billion mark, a 17% increase year-on-year.
Monthly active users were also up: as of September 30, MAUs reached 1.55 billion, 14% more than the same time last year.
Having a seventh of the world's population on your platform on a given day is a huge milestone for Facebook, and a sign the service is as popular as ever.
To put Facebook's daily active users in perspective, Twitter has 320 million monthly active users while Instagram has 400 million monthly active users.
Another figure from the firm: CEO Mark Zuckerberg said videos on Facebook hit 8 billion views per day, though Facebook counts a view as someone watching for three seconds.
What came through loud and clear in the company's earning call with investors is that Facebook is focused on growing video, determined to better serve advertisements, and will continue aggressively investing in and developing new platforms, namely virtual reality and Oculus Rift.
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"We had a good quarter and got a lot done," Zuckerberg said in Facebook's earnings results press release. "We're focused on innovating and investing for the long term to serve our community and connect the entire world."
Michelle was previously a news editor at TechRadar, leading consumer tech news and reviews. Michelle is now a Content Strategist at Facebook. A versatile, highly effective content writer and skilled editor with a keen eye for detail, Michelle is a collaborative problem solver and covered everything from smartwatches and microprocessors to VR and self-driving cars.