Amazon Prime Day 2021 will be the retailer's biggest shopping event of the year - that's if previous events are anything to go by. In 2020, the retail giant's sixth Prime Day delivered record-breaking sales, up 45.2% on the previous year with $10.4 billion-worth of goods bought globally, according to Digital Commerce 360 data.
The annual two-day deals extravaganza is exclusively for Prime members (although you can take part with a free 30-day trial of Prime), with top savings on everything from TVs and laptops to kitchen appliances, home and office items, fashion, and more. However, you don't need to wait until Prime Day to save money at Amazon - the retailer runs hundreds of deals on all types of products all year round.
When is Amazon Prime Day 2021?
We don't yet have an official date for Amazon Prime Day 2021. The retailer famously doesn't announce the event until around a fortnight before it's due to happen. However, it's traditionally held in the first or second week of July, and while the most recent Prime Day was pushed back until October as a result of the pandemic, we predict that the event will return in its usual summer slot once again this year.
What happened on Prime Day last year?
Last year's Amazon Prime Day deals event was pushed back to October 13-14. That meant Prime Day kick-started the holiday shopping season, causing many of the retailer's rivals to launch their sales even earlier than usual in an effort to win back consumer spending from Amazon.
Despite some concerns around stock and shipping during the pandemic, the event surpassed the previous year's, selling an extra $3.24bn-worth of products. Much of this increase is likely due to how close Prime Day was to the holiday season, but the pandemic also changed shopping behaviour, with more people shopping online in 2020 than ever before.
According to Amazon - and our data mirrors the findings - the best-selling products globally were Amazon’s own devices: the Alexa-enabled Echo Dot and Fire Stick 4K. Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages.
What to know more? Here are best offers we saw during the most recent Prime Day deals event...
Amazon Prime Day: the best deals from last year
Amazon's best Prime Day deals last year consisted of some excellent offers on its own devices. We saw record low prices on a range of Echo and Echo Show devices (and some hadn't even been released yet). On top of that, though you could also score an excellent discount on the Samsung Galaxy S20, a range of laptop deals, Nintendo Switch games, and iPads as well.
Samsung Galaxy S20: at Amazon | SIM-free |
£777.58 £649 | 19% saving
If you didn't mind losing out on 5G features, this was without a doubt the best Samsung Galaxy S20 deal on the market over Prime Day last year. It brought the costs down to just £649 for one of the best smartphones available at the time.
Amazon Echo (2020) + Hue Bulb:
£104.98 £89.99 at Amazon
It hadn't even been released yet, and there were already a Prime Day deals on the new Amazon Echo. While the price for the unit remained at RRP, you could also grab a free Philips Hue bulb to kickstart (or add to) your smart home experience. Free stuff rocks.
Ninja Foodi Max Multi-Cooker:
£229.99 £189 at Amazon
Another top small appliance deal from last year's Amazon Prime Day, this Ninja Foodi Max multi-cooker is a godsend for busy Mums (or Dads) who want to spice up those meal times. A £40 saving made this popular cooker break that sub-£200 barrier.
Amazon Kindle Unlimited 3 months free at Amazon
Prime members could grab three months of Kindle Unlimited for absolutely nothing - an excellent offer if you were looking to warm up with a good book this autumn. This offer was valid until October 31, well beyond last year's Prime Day dates.
Amazon Echo Show 8:
£119.99 £59.99 at Amazon
The larger Amazon Echo Show 8 was available for just £59.99 last year, and we've seen that price return just a handful of times since so keep a close eye on this one for upcoming offers.
Amazon Music Unlimited four months: £0.99 at Amazon
Amazon Music Unlimited trials usually max out at 90 days, but Prime members could pick up four months of access to Amazon's on demand 60 million strong library for just £0.99 with this Prime Day deal.
Amazon Echo Show 5: £79.99 £39.99 at Amazon
The Amazon Echo Show 5 dropped down to just £39.99 during the Prime Day sales, but Amazon was quick to bring that price back up again so you'll have to be lightning fast to grab it this year.
The best Amazon Prime Day laptop deals from last year
From cheap Chromebooks to gaming laptop powerhouses, laptop deals were offering some great discounts in last year's Prime Day deals. While there weren't too many Windows laptops to be found for under £500, mid-range Chromebooks were finally dropping their prices after a year of high demand and more expensive MacBooks and Surface Pro device were seeing some of their lowest prices yet.
Asus C523NA 15.6-inch touchscreen Chromebook:
£379.99 £345 at Amazon
If you needed a Chromebook with decent functionality, this Asus C523NA offered a full-sized 15.6-inch display (touchscreen no less) and 64GB of storage for between £30 and £40 off over the Prime Day period.
Microsoft Surface Pro 7, Intel Core i5, 8GB RAM:
£850 £659 at Amazon
This one proved incredibly popular - an excellent deal on Microsoft's gorgeous Windows 10 tablet. Packing a 10th generation Intel Core i5 processor and 8GB RAM, this was at its lowest ever price for Amazon Prime Day.
ASUS ZenBook 14 UX434FLC Laptop:
£999.99 £749.99 at Amazon
Asus has equipped this 14-inch laptop with a novel ‘screenpad’ tucked beneath the keyboard, a 5.65-inch secondary touchscreen that can be put to all sorts of good use. This model is built around Intel’s Core i5-10210U CPU and has GeForce MX250 graphics, with 8GB of system RAM and a 256GB SSD, plus a 16GB Intel Optane module. It’s also a seriously light and portable machine.
Asus TUF FX705 17.3-inch gaming laptop:
£949.99 £774.97 at Amazon
With a massive 17.3-inch display, you'll get some big screen action for your games with this Asus TUF gaming laptop. You'll find a Ryzen 5 processor, 8GB RAM, a 512GB SSD, and GTX 1650 graphics inside - all very respectable for this price point.
Apple MacBook Air 13-inch laptop:
£999 £949 at Amazon
You could grab the latest MacBook Air for £50 off at Amazon over Prime Day last year. That's a fantastic price and there's some excellent value in here - with 8GB RAM and a 256GB SSD.
Apple MacBook Pro 13-inch laptop:
£1,299 £1,249 at Amazon
You could also find a £50 saving on this 13-inch MacBook Pro - available for just £1,249. There's still 8GB RAM and a 256GB SSD inside here, but you're upgrading to an i5 processor.
The best Amazon Prime Day home and kitchen deals
Ninja Foodi Max Multi-Cooker:
£229.99 £189 at Amazon
The Ninja Foodi combines the convenience of both an air fryer and pressure cooker to form the Mac Multi-cooker. It's usually a £229 device, but you could find it for under £200 at Amazon last year.
Tower 4.3 litre Air Fryer:
£69.99 £39.99 at Amazon
This 4.3 litre Air Fryer was available for £30 less at Amazon, making for a final price of just £39.99. If you were looking for rapid air circulation and easily adjustable temperature control, you could find everything you need to jump on the air fryer craze right here.
Tineco A10 Hero Cordless Vacuum Cleaner
£229.00 £125.30 on Amazon
This Tineco cordless vacuum cleaner is light, powerful and designed for quick cleans all around the home, and is easily held up so it can reach those pesky ceiling cobwebs.
Bosch Professional Cordless Vacuum Cleaner:
£69 £52 at Amazon
You could also save on the already affordable Bosch Professional. This handheld vacuum is compatible with a host of tools, including dust blowers, traditional vacuum attachments, and narrow nozzles for tight spots.
iRobot Roomba 671 Robot Vacuum:
£344 £226 at Amazon
This Wi-Fi-powered robot vacuum cleaner that can handle hardfloors, carpets, pet hairs, and the most tough suction jobs. You could save 34% off the usual iRobot Roomba 671 smart vacuum cleaner price last Amazon Prime Day.
Eufy BoostIQ RoboVac 30C:
£269 £149 at Amazon
This was one of the lowest prices we'd seen on the Eufy RoboVac 30C, with a saving of £120 on this powerful 1500Pa suction device, with self-charging functionality, suitable for hard floors and medium-pile carpets.
Emma Original mattress:
£299 £200 at Amazon
The award-winning Emma mattress got a fantastic 33% discount in the Amazon Prime Day sale last year. This memory foam mattress is a medium on the firmness scale, and is one of the best you can buy in the UK - we’ve had ours for over a year and still love it. Right now it's an absolute bargain at Amazon. (Prefer a hybrid? There was also 33% off the Emma Hybrid as well, if you bought it from Emma directly.)
Instant Pot Duo 7-in-1 Electric Pressure Cooker, Brushed Steel/Black
£84.99 £59.99 on Amazon
If a pressure cooker could ever be described as a 'sensation' then the Instant Pot Duo would be it. It's an incredibly popular multi-functional cooker, which is a pressure cooker, slow cooker, rice cooker, saute/browner, yoghurt maker, steamer and more in one. It comes with a three-ply base stainless steel cooking pot, steam rack, manual, recipe book and cooking time tables.
The best Amazon Prime Day TV deals
Philips 32PHT5505/12 32-inch smart TV:
£170 £155 at Amazon
If you were just looking for a cheap TV - perhaps for a secondary display or to put in another room - this 32-inch smart TV from Philips took a nice little price cut.
Philips 43-inch 4K TV with Ambilight:
£500 £385 at Amazon
This compact Philips television from 2019 offers 4K HDR and support for HDR10+, with the Android TV operating system. It works with Alexa devices, too!
Panasonic TX-50HX580BZ 50-inch 4K TV:
£466 £399 at Amazon
This 50-inch Panasonic was sitting at a great price thanks to a discount at Amazon - just £399 this week. That's excellent value, with an impressive display on offer for under £400.
Samsung Q60T 43-inch QLED TV:
£589 £524 at Amazon
The Samsung QLED range is well known for its crystal clear displays and stunning picture quality. You could save an extra £55 at Amazon, but if 43-inches is a little small you'll also find the 50-inch model for £649 down from £688.
Philips 65-inch 4K TV with Ambilight:
£775 £599 at Amazon
Another 2019 Philips TV, the 65PUS6814/12 is a sleek, silver-rimmed television with HDR10+, Dolby Vision, and even Atmos audio. You could get a notable £176 discount for Prime Day.
The best Amazon Prime Day audio deals
JBL Tune 600 BTNC:
£79.99 £48.13 at Amazon
A super cheap, but still pretty powerful, pair of noise cancelling headphones will rarely be on sale for under £50. However, you could find the JBL Tune 600 BTNC headphones available for £48 with this deal.
Jabra Elite 75T:
£169 £129 at Amazon
The Jabra Elite 75T are currently one of our top picks for best wireless earbuds. They offer an impressive 7 hours battery life on a single charge, a compact case and an app that lets you customize the EQ. While they aren't going to compete with the top choices for sound they're certainly impressive - bass heads might just want to look elsewhere.
Beats Solo 3:
£179.95 £129 at Amazon
With Apple's W1 chip, a 40 hour battery life, and a lightweight fit, iOS users will love the Beats Solo 3, but Android users can also get in on the action - especially with a £50 discount.
Samsung Galaxy Buds Live:
£179 £130 at Amazon
The (then) brand new Samsung Galaxy Buds Live were on sale for £130 at Amazon in last year's Prime Day deals. That was the lowest price we'd seen on these bad boys then, but we've since seen them drop to £119.
Beats Solo Pro:
£269.95 £189 at Amazon
You could save £80 on the Beats Solo Pro in last year's Amazon Prime Day deals. With the H1 chip inside for reliable pairing to Apple products, active noise cancellation, transparency mode, and 22 hours of battery, there's some serious power inside as well.
Bose QuietComfort 35 II:
£259 £209.99 at Amazon
This is the lowest price we've seen on the Bose QuietComfort 35 II headphones - so it proved popular among fans of what Bose can offer (and sonically, it's a lot). These headphones are also Alexa-enabled for easy chats to your smart home.
£260 £238.79 at Amazon
Hello, old friends. These once-unbeatable headphones had been usurped by the newer 1000XM4 models, but that meant the older generation was seeing some great discounts. This wasn't the cheapest we've seen them, but it was around £15 off.
The best Amazon Prime Day iPad deals
iPad Mini 2019 (64GB):
£399 £378.60 at Amazon
You could bag yourself a cheeky little £20 saving on the Apple iPad Mini - a great little tablet that still manages to pack in plenty of power under its diminutive bonnet.
iPad Air 3rd generation 2019 (256GB):
£629.99 £544.50 at Amazon
This higher-capacity iPad Air reached its best ever price last Prime Day, as the launch of the (more expensive) iPad Air 4 was just around the corner. It was well worth considering if you're rocking an older iPad and need an upgrade with more capabilities.
The best Amazon Prime Day tablet deals
Amazon Fire 7 tablet:
£49.99 £29.99 at Amazon
The Amazon Fire range starts with the 7-inch variant, which, if you're on a budget or looking for a tablet on the smaller side, is a fantastic cheap pickup, especially at this price. With a 7-inch IPS screen, 16GB of expandable storage and 7-hour battery life, the Amazon Fire 7 is a great option for a cheap portable tablet capable of browsing and streaming.
All-New Fire HD 8 tablet:
£89.99 £44.99 at Amazon
Brand new for last year, the latest iteration of Amazon's 8-inch Fire HD looks to be 30% faster than the previous model thanks to upgraded internals. With more power under the hood, 32GB of storage, and a 12-hour battery life, the new Fire HD 8 is a great option for those who want a powerful tablet that's still on the smaller side - and, of course, doesn't break the bank.
All-New Fire HD 8 Plus tablet:
£109.99 £64.99 at Amazon Even more powerful still was the newer Fire HD 8 Plus which features an upgraded 3GB of RAM and now supports wireless charging. Those are some nifty little features, but you'll have to decide whether it's worthy of the slight upcharge yourself. We'd recommend it if you're planning on doing plenty of multi-tasking or even gaming as you'll get plenty of use out of that extra RAM.
Amazon Fire HD 10 tablet:
£149.99 £89.99 at Amazon
The Fire HD 10 is the biggest tablet currently available in the Fire range and comes with a 10-inch 1080p HD screen that's perfect for movies and streaming. Aside from the 32GB of storage, inside you're also getting a beefed-up 2.0GHz octa-core processor and 2GB of RAM, giving it plenty of grunt should you be using your tablet for more than just browsing this autumn.
Huawei MediaPad T5:
£169.99 £147.70 at Amazon
The Huawei tablet range offers a selection of cheap devices that offer surprisingly powerful results. You were saving an extra £22.34 on this MediaPad T5 last year, bringing the 32GB tablet down below £150.
Samsung Galaxy Tab S6 Lite Wi-Fi:
£349 £299 at Amazon
The Galaxy Tab S6 Lite has a 10.4-inch FHD+ screen, a mid-range Exynos 9611 processor, 4GB RAM, a fairly large 7,040mAH battery and a bundled S Pen stylus. In Samsung's slate line-up it'd probably best be classed as 'mid-ranged', between the premium Tab S7s and affordable Tab As. This version connects to Wi-Fi networks only.
Samsung Galaxy Tab S6 Lite 4G:
£399 £349 at Amazon
The Galaxy Tab S6 Lite has a 10.4-inch FHD+ screen, a mid-range Exynos 9611 processor, 4GB RAM, a fairly large 7,040mAH battery and a bundled S Pen stylus. In Samsung's slate line-up it'd probably best be classed as 'mid-ranged', between the premium Tab S7s and affordable Tab As. This version connects to 4G networks as well as Wi-Fi.
Samsung Galaxy Tab S7 Wi-Fi:
£619 £529 at Amazon
The Galaxy Tab S7 has an 11-inch 2.5K 120Hz display, a top-end Snapdragon 865 Plus chipset, quad speakers, 45W fast charging and an 8,000mAh battery. It also comes with an S Pen stylus. This version only works on Wi-Fi networks, so it doesn't take SIM cards or connect to 4G or 5G networks, and that's why it's the cheapest version of the Tab S7 you can get.
The best Amazon Prime Day phone deals
Moto G8: at Amazon | SIM-free |
Amazon had already knocked this bargain hunter's companion down to £160, but it went even further for Prime Day. Getting a phone this good for less than £150 was really sensational value - remember, this handset was only released in March!
Samsung Galaxy S20: at Amazon | SIM-free |
If you didn't mind losing out on 5G features, this was without a doubt the best Samsung Galaxy S20 deal on the market. It brought the costs down to just £649 for one of the best smartphones available at the time.
OnePlus 8 Pro 128GB: at Amazon | SIM-free |
We're big fans of OnePlus, and this is the brand's crème de la crème. £649 is a price tag that we're much more used to seeing for its flagship phone.
iPhone 11 Pro:
£1,049 £919 at Amazon
You could save £130 on the iPhone 11 Pro at Amazon last year. The crystal clear OLED display was well worth the upgrade, as was the enhanced camera features and slick experience under the hood.
Samsung Galaxy Note 20 Ultra 5G:
£1,179 £1,090 at Amazon
The Samsung Galaxy Note 20 Ultra was still fairly new to the market, but that wasn't stopping Amazon dropping its price by £94. You could grab this 5G model with 256GB of storage space for £1,090 in the Amazon Prime Day deals last year.
The best Amazon Prime Day wearables deals
£69.99 £38.99 at Amazon
Fitbit's cheapest fitness tracker got even cheaper over Prime Day last year. The Inspire was available for just £38.99 at Amazon and offered five day battery, exercise recognition, and sleep and swim tracking - along with all the baseline monitoring features you'd expect from Fitbit.
Garmin Forerunner 45:
£149 £109.99 at Amazon
Another excellent budget running watch, the Forerunner 45 has all the same features as the Forerunner 35, plus a bright colour screen and music playback so you can travel light and run without your phone. It also offers incident detection, so your friends and family can keep tabs on you and receive warnings if you take a spill.
£199 £113 at Amazon
This was the lowest price we'd ever seen on the Fitbit Versa fitness tracker - coming in £20 cheaper than it was on Black Friday the previous year. That made this £90 price drop a fantastic opportunity to pick up a cheap smartwatch.
Garmin Vivoactive 3:
£149 £122.99 at Amazon
One of Garmin's most stylish fitness watches, the Vivoactive 3 is smart enough for everyday wear, but still packed with advanced features including on-board GPS, activity tracking, all-day heart rate monitoring and stress tracking, contactless payments and support for third-party apps. This price was for the white and silver version, but the white and rose gold and black and gunmetal options were discounted for Prime Day as well.
Samsung Galaxy Watch 42mm:
£279.99 £179 at Amazon
Considering the price tag of the then brand new Samsung Galaxy Watch 3, you'd be forgiven for shopping cheaper over Prime Day. The original Samsung Galaxy Watch was available for an extra £41 less than its usual sales price.
Samsung Galaxy Watch Active 2 (Bluetooth aluminium 44mm):
£269 £209 at Amazon
If you like the feature set of the Galaxy Watch Active 2, but aren't keen on plastic watches, this aluminium version ticks all the boxes. It's smart and super lightweight, but still packs in all the activity tracking and smartwatch features you'd expect. This was the larger 44mm model, and was available in Aqua Black and Pink Gold.
The best Amazon Prime Day gaming deals
Razer Kraken Tournament Edition Wired Gaming Headset:
£99.99 £37.99 at Amazon
Razer's Kraken headsets are perennial favorites around sales periods, and Prime Day brought a big discount on this THX Spatial Audio-ready headset last year. It usually retails for around £70+, and comes with a USB audio controller, which lets you adjust volume, bass and the balance between game and chat levels. This headset is compatible with PC, Mac, PS4, Xbox One, Switch and mobile devices.
DualShock 4 PS4 controller:
£49.99 £39.99 at Amazon
The Rose Gold version of the PS4 controller was available for £10 less in the Amazon Prime Day deals last year. We were seeing other colour variants up for grabs as well, but they ran out of stock particularly quickly.
Logitech G502 HERO gaming mouse:
£79.99 £49.99 at Amazon
With the Logitech Hero 16K sensor providing a 16,000 DPI, this G502 gaming mouse was sitting particularly pretty at £50. There's 11 programmable buttons onboard, with adjustable weights and RGB lighting for more customisation as well.
Corsair K70 RGB MK.2 keyboard:
£150 £94.99 at Amazon
Do you fancy a keyboard that will literally last forever? The Corsair K70 has always been a staple on the desks of many an enthusiast gamer, and rightly so. With Cherry MX switches, an alumunium chassis and dedicated media controls, the Corsair K70 was a pricey option - but worth every penny.
SteelSeries Arctis Pro gaming headset:
£299.99 £205 at Amazon The SteelSeries Arctis Pro forgoes the usual wireless trapping of most premium gaming headsets and instead opts for including a powerful GameDAC amp. What does that mean? It means you're going to get incredible high-fidelity audio across a very wide frequency range, and, for this price, it was a bargain.
Gigabyte GeForce RTX 2060 OC:
£330 £290 at Amazon
Fancy giving your gaming PC a big graphics update without breaking the bank? The RTX 2060 was an ideal choice last year, bringing ray tracing and other cutting edge graphics effects, along with 6GB of GDDR6 VRAM, which made this an excellent upgrade for budget-conscious gamers.
Acer Predator XB271 27-inch IPS gaming monitor:
£699 £480 at Amazon
There was a massive 31% saving on this powerful Acer monitor, which is fine-tuned for gaming. It's an IPS model, so the colours and detail are sharper on screen. You get an impressive 165Hz refresh rate, and there's a 4ms response, which is standard for IPS monitors. This monitor manages 5K resolution, in the 2160p ultra-wide format. It's a powerhouse, and last year you were saving £220.
The best Amazon Prime Day smart home deals
Amazon Echo (2020) + Hue Bulb:
£104.98 £89.99 at Amazon
It hadn't even been released yet, and there was a deal to be had on the new Amazon Echo. While the price for the unit was still the same, you could also grab a free Philips Hue bulb to kickstart (or add to) your smart home experience. Free stuff rocks.
Blink Mini security camera:
£34.99 £24.99 at Amazon
This Blink Mini security camera was a real winner in Amazon's Prime Day deals last year. This offer was actually around for a few days before the sales event officially kicked off as well.
Amazon Echo Show 5:
£79.99 £39.99 at Amazon
The Amazon Echo Show 5 dropped down to just £39.99 during the Prime Day sales, but Amazon was quick to bring that price back up once stock started running low.
Amazon Echo Show 8:
£119.99 £59.99 at Amazon
The larger Echo Show 8 was also seeing some significant discounts over Prime Day last year. This was the lowest price we'd seen on the 8-inch smart display, and it's only dropped back to this discount a handful of times since.
Amazon Echo Studio:
£189.99 £139.99 at Amazon
You could save £50 on the Echo Studio in last year's Prime Day deals, with a £139.99 sales price bringing about a record low cost for the powerful smart speaker. You were getting some serious audio here, as well as a smart home hub for a range of Philips Hue and other connected devices.
The best Amazon Prime Day camera deals
Instax Mini 9 with 10 shots:
£74.99 £59.99 at Amazon
You could also save £15 on the Instax Mini 9 with 10 shots included. The instant camera brings mini Polaroid-esque shots back, and updates them for the 21st century with the addition of a selfie lens as well.
DJI Osmo Action:
£329 £239.95 at Amazon
There was an £84 discount on the DJI Osmo Action in last year's Prime Day deals, bringing that final price down to under £250. You're getting 4K video recording at 60fps here, with HDR functionality as well. 8x slow motion at 240fps and dualscreen action makes this DJI a worthy contender to the GoPro throne.
Fujifilm X-T200 with XC15-45mm lens:
£749 £549 at Amazon
This beginner-friendly mirrorless camera hit its lowest price with this XC15-45mm kit lens bundle. The X-T200 combines excellent image quality from its 24.2MP sensor with a sharp 3.5-inch rear touchscreen and an attractive retro design. This deal was for the Silver version, but you could also get its Dark Silver and Champagne Gold versions for the same price.