Amazon Prime Day deals are just around the corner, so ahead of the Monday June 21 kickoff in just over a week's time, we're showing you everything you need to know about this year's sales event. That means we're showing you everything we expect to see this year, top tips on how to find the best discounts, and all the early offers landing right now. Not only that, but we'll also be bringing you all the best discounts of Amazon Prime Day 2021 as soon as the sale itself kicks off, so be sure to bookmark this page and jump back in when the price drops begin.
Initially launched to boost Amazon through a summer spending slump, Amazon Prime Day has become a massive date in the retailer's calendar. Last year, the online giant's sixth Prime Day delivered record-breaking sales, up 45.2% on the previous year with $10.4 billion-worth of goods bought globally, according to Digital Commerce 360 data.
You'll find all our predictions on what we may see on sale over Amazon Prime Day 2021 just below, as well as last year's best offers so that you can benchmark your shopping list for this summer.
When is Amazon Prime Day 2021?
Amazon has now confirmed that Prime Day 2021 will take place starting June 21 through June 22. Last year's sales event was delayed due to the global pandemic, a move which saw Prime Day kicking off in October and essentially sparking a whole season of discounts leading up to the holidays. However, it looks like we're back to regularly scheduled programming for this year (if a little earlier than usual).
What is Amazon Prime Day?
Amazon Prime Day is an annual two-day deals extravaganza held exclusively for Prime members (although you can take part with a free 30-day trial of Prime). You'll find top savings on everything from TVs and laptops to kitchen appliances, home and office items, fashion, and more.
Early Prime Day deals available now
Early Prime Day deals are offering a range of Amazon services with extended free trials right now, which means you'll be able to stream music, catch up on some reading, or grab some Audible favorites all for nothing. We're only just starting to se some devices hitting the shelves as well, so stay tuned for more.
Amazon Echo Buds:
£119.99 £49.99 at Amazon
This is the lowest price we've ever seen on Amazon's own Echo Buds. Whether you've been waiting for that price to drop or you're simply curious about Amazon's Alexa earbuds, this is a fantastic offer well ahead of this month's Prime Day deals.
Amazon Echo Dot | Amazon Music Unlimited 6 months free: £49.99 at Amazon
You can grab six months of Amazon Music Unlimited for free when you pick up the latest fourth generation Amazon Echo Dot. That's excellent if you're looking to test out a new music streaming service or to make the most of your new smart speaker.
Ring Alarm 5 piece home security kit:
£219 £129 at Amazon
You can save £90 on this Ring Alarm five piece home security kit at Amazon right now, with savings increasing as you add more devices to your bundle. This package includes a suite of alarm devices and sensors, with a simple DIY installation process as well.
Amazon Music Unlimited 4 months free:
£7.99 £0 per month at Amazon
If you've been considering switching your music streaming service, you're browsing at the right time. Ahead of this year's Prime Day deals, Amazon is offering four months of Music Unlimited for free, though note this will resume at the usual £7.99 rate once your trial is up.
Amazon Kindle Unlimited 3 months free:
£7.99 £0 per month at Amazon
Kindle Unlimited is a great way to keep your tablet or Kindle ereader topped up with excellent reads. You'll have access to a massive library of unlimited titles all ready to download. You're getting three months free here, with an auto-renew system that will start charging at a rate of £7.99 a month after the trial period.
Audible Premium Plus: 3-months for 99p at Amazon
Amazon Prime members who haven't already signed up to Audible can take advantage of this early Prime Day deal and score themselves 3-months of one of the best audiobook streaming services for nearly no cost. With this Audible Plus membership you'll get yourself unlimited access to the Audible Plus library (thousands of titles), and discounts over at the Audible store page - including the promotion below.
Audible Audiobooks: 2-for-1 at Amazon
If you're already an Audible member, head on over to the store this week to see a full selection of audiobooks up for grabs in the latest 2-for-1 Audible sale. Note - you'll have to log in to your personal account and navigate to the Audible store to see the full selection of titles available. To redeem this promotion, simply add two eligible titles into your cart then checkout to get two titles for one credit.
Prime Video channels 99p for 3 months at Amazon
Prime members can choose from a massive range of Prime Video channels for just 99p for three months. That's a great offer for anyone looking to get more out of their Prime membership, with channels including StarzPlay, Hayu, Shudder and Crime and Investigation.
Spend £10 on small business items, receive £10 Prime Day credit at Amazon
Those in the UK can also take advantage of this offer, and you'll find a range of home and kitchen, tech, and handmade items up for grabs here. Again, you'll need to be a Prime member to receive your credit, and the promotion is only valid once per membership.
More Amazon deals live now
While we wait for more official Amazon Prime Day deals, there are plenty of non-Prime member discounts to find live on the site right now. That means you can already save with some record low prices across TVs, laptops, headphones, smartwatches and more. If you need some new gear before June, then, we'd recommend checking out the best offers just below, or take a look at Amazon's dedicated offers section.
De'Longhi Dolce Gusto pod coffee machine:
£79.99 £59.99 at Amazon
The £20 discount on this Dolce Gusto pod coffee machine brings the final price to just £4 more than the lowest cost we've ever seen here. That's perfect if you're after a compact coffee maker that also boasts a wide range of pod options and adjustable brew sizes - as well as cold brew.
Apple Magic Keyboard:
£99 £59 at Amazon
Amazon is now offering an amazing £40 discount that brings us to our lowest price ever at £59. This is the latest model so you're getting that new and improved typing feel, with a seamless Mac connection and Apple suggests you'll get a month of battery life per charge as well.
JBL Quantum 600 wireless gaming headset | 40% off Xbox Game Pass PC:
£129.99 £89.99 at Amazon
You can save £40 on the JBL Quantum headset and save 40% on an Xbox Game Pass PC subscription at the same time. That's a decent value when mixed together, especially with the Quantum 600's affordable price point for a wireless headset.
Fitbit Charge 4:
£129.99 £99 at Amazon
You can save just over £30 on the Fitbit Charge 4 right now, bringing the final price down to £99. You're getting a slimline fitness tracker here, with a 7 day battery life, plenty of activity (and swim) monitoring features, and plenty of sleep tracking too.
Apple AirPods (wired charging):
£159 £123.99 at Amazon
We've been seeing this £123.99 sales price on the standard 2019 AirPods for a while now, but it's still only £4 more than their record low of £119. That means we don't expect much more of a price drop over Prime Day 2021, which makes this an excellent saving already.
iPad 8th generation (32GB):
£329 £309.97 at Amazon
iPad deals on the 8th generation are particularly rare in the UK, but right now you can save £20 on the Gold model at Amazon. Bar the 97p on the end, that's a return to the lowest price we've seen on this device, though the Silver and Space Grey versions are closer to that £329 RRP.
M1 MacBook Air (256GB):
£999 £898.94 at Amazon
Amazon is offering the M1 MacBook Air for just £898 this week. While we did see an extra £30 off in previous flash sales, this is still a fantastic offer that goes beyond Amazon's usual £50 discount. You're getting the entry level 8GB RAM / 256GB SSD configuration here, with Apple's monster M1 chip at the helm.
How to prepare for Amazon Prime Day 2021
While we don't know the official Prime Day date, this year's sales may take place in a matter of weeks, thanks to that vague 'June' timeline. That means we're showing you how to get ready for this year's Prime Day deals. Research into the products you're looking for, the features and specs you're after, and the price you should be expecting to see can pay off massively once you're in the thick of the sales. Whether you need to find another choice because your chosen TV or laptop isn't discounted, or if you spot another price that may offer up a better deal, the homework you do now will help you navigate Amazon's loft aisles on the big day.
First up, you'll need to work out exactly what you need and what you want from Amazon's Prime Day deals. Whether you're after a new TV, laptop, or set of headphones, for example, take some time to mark out which features and specs you need to be picking up, and which ones are more luxury nice-to-haves. This will help you find a second or third choice, widening your net for the best offers on the day.
From there, make sure you price up your options. That means picking apart the lowest price these models have ever dropped to, as well as where they fell over Amazon Prime Day last year. You can use a tool called CamelCamelCamel as a starting point for this information.
Once you have a good idea of what could be on offer, and what the best Prime Day deals look like for you, we'd recommend keeping a close eye on your chosen products in the run up to the big event. Discounts happen all the time, and you might be able to walk away with your perfect deal before the competition starts to surge.
Amazon Prime Day vs Black Friday - should you wait?
Both Amazon Prime Day and Black Friday are well known for offering some of the best deals of the year, and while last year's offers were a little closer together due to Prime Day's delayed date, it's worth considering whether you should be waiting for November's sales in 2021. In general, we see the same devices discounted during both Black Friday and Amazon Prime Day deals. However, there are some key differences in how each sale period operates that can change how easy deals are to find and whether you'll be able to get your hands on them before they sell out.
Prime Day deals are, obviously, limited to Amazon, which means most of the discounts are limited to one retailer and others looking to compete with them. Deals are therefore easier to find and price checking is a lot faster, which means you're less likely to lose out on top items that are selling particularly quickly.
Black Friday, however, is set across a massive range of retailers with far more variety on offer and a bigger pool of competing shoppers. That does mean we see prices fall a little further as retailers are all competing with each other, rather than just Amazon, but with flash sales offering the lowest of these prices and plenty more eyes on the shops you may not be able to get the deal you're hoping for.
While you may be able to save an extra few pounds in November, then, you're far more likely to get the best offer for you in Amazon Prime Day deals. If you need your tech now, then, you can rest assured that even if prices do drop lower on Black Friday, you've got a much better chance of actually securing those discounts in the summer.
How to find the best Prime Day deals
The best Amazon Prime Day deals usually sell out incredibly quickly, so it's important to go into the event with a game plan. You'll find all our top tips for finding the best Prime Day deals, and making sure they can't be beaten, just below.
1. Grab an Amazon Prime free trial
If you're not a Prime member yet you're not out of the running for this year's Prime Day deals. Closer to the event Amazon will likely be offering free trials of its Prime service, which means you'll be able to take part in the savings event and enjoy some extra time with Prime Video as well.
2. Know what you want to buy - but stay flexible
Having a good understanding of exactly what you want to get out of Amazon Prime Day 2021 will be key to winning this year. That way you'll be able to quickly recognise how good that discount really is, but stay flexible enough to know whether you should opt for another model.
For example, if you need a new 4K TV take a look at what features each brand offers, perhaps take a look at a few in person (Currys is great for displaying side by side comparisons in-store), and find a few options you would be happy to pick up. Get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.
However, it's also worth identifying the features that you could sacrifice in order to boost the specs that you really care about - you don't want to miss out on the best Prime Day deals just because the specific model you had in mind isn't taking part.
3. Keep some of that flexibility in your budget
Obviously it's never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best value deals available.
Sometimes the best Prime Day deals aren't on the cheapest items available, but on the next level up that offers so much more without boosting the price too much. For example, if you're looking for a laptop you might be tempted by a super low price on a 32GB Chromebook. However, if the 64GB model is just £20 or £30 more expensive it's a far better investment.
4. Get in there early - but stick around for the full event
When the day itself comes, we'd recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly you may need to move fast.
However, just because you've managed to secure an incredible discount straight away shouldn't mean your work is done. Amazon releases plenty more high profile savings throughout the course of the two-day event, so it's worth checking back in throughout as well.
5. You're not limited to Amazon - price check and price match
Amazon Prime Day isn't strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even further down. It's worth checking other shops aren't beating your Prime Day deals, but even if they aren't, some like Currys will be offering price matching guarantees and you may snag additional extras as well.
What to expect from Amazon Prime Day deals 2021
Last year's Amazon Prime Day deals offered up some excellent discounts on both brand new (we're talking not even out yet) and older, more affordable tech. In the former category we had the fourth generation of Echo and Echo Dot devices, which were offering up bundle deals for pre-order. It's almost guaranteed that Amazon will lean on its own range of smart home devices over Prime Day 2021, as well as the brands like Blink, Eufy and Ring that it has acquired as well.
However, if you're not in need of a cheap tablet or new smart speaker, we're also expecting discounts on Apple products, Nintendo Switch consoles, laptops and 4K TVs as well.
Amazon always offers excellent prices on the latest Apple tech, and with last year's early discounts on then-newly released M1 MacBooks, things are already looking promising. In fact, we've seen prices drop lower than those early savings so far this year, which means we're expecting at least £100 off the new laptop range. While the 8th generation iPad didn't see as much love in last year's Amazon Prime Day deals, we've started to see that £329 price point waver a little, and this year's sales event might be the last straw before a major discount as well.
Prime Day TV deals are always competitive, and last year we saw some excellent savings here as well. LG models were sitting at around £300 - £400, and premium Philips displays were also taking big discounts as well. This year we're expecting to see LG's NanoCell range drop its price a little further, and with some excellent OLED TV deals already taking place earlier in the year those after a luxury screen will likely have a few options as well.
What happened on Prime Day last year?
Last year's Amazon Prime Day deals event was pushed back to October 13-14. That meant Prime Day kick-started the holiday shopping season, causing many of the retailer's rivals to launch their sales even earlier than usual in an effort to win back consumer spending from Amazon.
Despite some concerns around stock and shipping during the pandemic, the event surpassed the previous year's, selling an extra $3.24bn-worth of products. Much of this increase is likely due to how close Prime Day was to the holiday season, but the pandemic also changed shopping behaviour, with more people shopping online in 2020 than ever before.
According to Amazon - and our data mirrors the findings - the best-selling products globally were Amazon’s own devices: the Alexa-enabled Echo Dot and Fire Stick 4K. Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages.
Amazon Prime Day: the best deals from last year
Amazon's best Prime Day deals last year consisted of some excellent offers on its own devices. We saw record low prices on a range of Echo and Echo Show devices (and some hadn't even been released yet). On top of that, though you could also score an excellent discount on the Samsung Galaxy S20, a range of laptop deals, Nintendo Switch games, and iPads as well.
Samsung Galaxy S20: at Amazon | SIM-free |
£777.58 £649 | 19% saving
If you didn't mind losing out on 5G features, this was without a doubt the best Samsung Galaxy S20 deal on the market over Prime Day last year. It brought the costs down to just £649 for one of the best smartphones available at the time.
Amazon Echo (2020) + Hue Bulb:
£104.98 £89.99 at Amazon
It hadn't even been released yet, and there were already a Prime Day deals on the new Amazon Echo. While the price for the unit remained at RRP, you could also grab a free Philips Hue bulb to kickstart (or add to) your smart home experience. Free stuff rocks.
Ninja Foodi Max Multi-Cooker:
£229.99 £189 at Amazon
Another top small appliance deal from last year's Amazon Prime Day, this Ninja Foodi Max multi-cooker is a godsend for busy Mums (or Dads) who want to spice up those meal times. A £40 saving made this popular cooker break that sub-£200 barrier.
Amazon Kindle Unlimited 3 months free at Amazon
Prime members could grab three months of Kindle Unlimited for absolutely nothing - an excellent offer if you were looking to warm up with a good book this autumn. This offer was valid until October 31, well beyond last year's Prime Day dates.
Amazon Echo Show 8:
£119.99 £59.99 at Amazon
The larger Amazon Echo Show 8 was available for just £59.99 last year, and we've seen that price return just a handful of times since so keep a close eye on this one for upcoming offers.
Amazon Music Unlimited four months: £0.99 at Amazon
Amazon Music Unlimited trials usually max out at 90 days, but Prime members could pick up four months of access to Amazon's on demand 60 million strong library for just £0.99 with this Prime Day deal.
Amazon Echo Show 5: £79.99 £39.99 at Amazon
The Amazon Echo Show 5 dropped down to just £39.99 during the Prime Day sales, but Amazon was quick to bring that price back up again so you'll have to be lightning fast to grab it this year.
The best Amazon Prime Day laptop deals from last year
From cheap Chromebooks to gaming laptop powerhouses, laptop deals were offering some great discounts in last year's Prime Day deals. While there weren't too many Windows laptops to be found for under £500, mid-range Chromebooks were finally dropping their prices after a year of high demand and more expensive MacBooks and Surface Pro device were seeing some of their lowest prices yet.
Asus C523NA 15.6-inch touchscreen Chromebook:
£379.99 £345 at Amazon
If you needed a Chromebook with decent functionality, this Asus C523NA offered a full-sized 15.6-inch display (touchscreen no less) and 64GB of storage for between £30 and £40 off over the Prime Day period.
Microsoft Surface Pro 7, Intel Core i5, 8GB RAM:
£850 £659 at Amazon
This one proved incredibly popular - an excellent deal on Microsoft's gorgeous Windows 10 tablet. Packing a 10th generation Intel Core i5 processor and 8GB RAM, this was at its lowest ever price for Amazon Prime Day.
ASUS ZenBook 14 UX434FLC Laptop:
£999.99 £749.99 at Amazon
Asus has equipped this 14-inch laptop with a novel ‘screenpad’ tucked beneath the keyboard, a 5.65-inch secondary touchscreen that can be put to all sorts of good use. This model is built around Intel’s Core i5-10210U CPU and has GeForce MX250 graphics, with 8GB of system RAM and a 256GB SSD, plus a 16GB Intel Optane module. It’s also a seriously light and portable machine.
Asus TUF FX705 17.3-inch gaming laptop:
£949.99 £774.97 at Amazon
With a massive 17.3-inch display, you'll get some big screen action for your games with this Asus TUF gaming laptop. You'll find a Ryzen 5 processor, 8GB RAM, a 512GB SSD, and GTX 1650 graphics inside - all very respectable for this price point.
Apple MacBook Air 13-inch laptop:
£999 £949 at Amazon
You could grab the latest MacBook Air for £50 off at Amazon over Prime Day last year. That's a fantastic price and there's some excellent value in here - with 8GB RAM and a 256GB SSD.
Apple MacBook Pro 13-inch laptop:
£1,299 £1,249 at Amazon
You could also find a £50 saving on this 13-inch MacBook Pro - available for just £1,249. There's still 8GB RAM and a 256GB SSD inside here, but you're upgrading to an i5 processor.
The best Amazon Prime Day home and kitchen deals
Air Fryers and multi-cookers were the stars of last year's Prime Day deals if you were shopping for the kitchen. However, we also saw some excellent prices on robot vacuums. The iRobot Roomba was down to just £226, though true value hunters were more than pleased with a £120 discount on the Eufy RoboVac 30C - down to just £149.
Ninja Foodi Max Multi-Cooker:
£229.99 £189 at Amazon
The Ninja Foodi combines the convenience of both an air fryer and pressure cooker to form the Mac Multi-cooker. It's usually a £229 device, but you could find it for under £200 at Amazon last year.
Tower 4.3 litre Air Fryer:
£69.99 £39.99 at Amazon
This 4.3 litre Air Fryer was available for £30 less at Amazon, making for a final price of just £39.99. If you were looking for rapid air circulation and easily adjustable temperature control, you could find everything you need to jump on the air fryer craze right here.
Tineco A10 Hero Cordless Vacuum Cleaner
£229.00 £125.30 on Amazon
This Tineco cordless vacuum cleaner is light, powerful and designed for quick cleans all around the home, and is easily held up so it can reach those pesky ceiling cobwebs.
Bosch Professional Cordless Vacuum Cleaner:
£69 £52 at Amazon
You could also save on the already affordable Bosch Professional. This handheld vacuum is compatible with a host of tools, including dust blowers, traditional vacuum attachments, and narrow nozzles for tight spots.
iRobot Roomba 671 Robot Vacuum:
£344 £226 at Amazon
This Wi-Fi-powered robot vacuum cleaner that can handle hardfloors, carpets, pet hairs, and the most tough suction jobs. You could save 34% off the usual iRobot Roomba 671 smart vacuum cleaner price last Amazon Prime Day.
Eufy BoostIQ RoboVac 30C:
£269 £149 at Amazon
This was one of the lowest prices we'd seen on the Eufy RoboVac 30C, with a saving of £120 on this powerful 1500Pa suction device, with self-charging functionality, suitable for hard floors and medium-pile carpets.
Emma Original mattress:
£299 £200 at Amazon
The award-winning Emma mattress got a fantastic 33% discount in the Amazon Prime Day sale last year. This memory foam mattress is a medium on the firmness scale, and is one of the best you can buy in the UK - we’ve had ours for over a year and still love it. Right now it's an absolute bargain at Amazon. (Prefer a hybrid? There was also 33% off the Emma Hybrid as well, if you bought it from Emma directly.)
Instant Pot Duo 7-in-1 Electric Pressure Cooker, Brushed Steel/Black
£84.99 £59.99 on Amazon
If a pressure cooker could ever be described as a 'sensation' then the Instant Pot Duo would be it. It's an incredibly popular multi-functional cooker, which is a pressure cooker, slow cooker, rice cooker, saute/browner, yoghurt maker, steamer and more in one. It comes with a three-ply base stainless steel cooking pot, steam rack, manual, recipe book and cooking time tables.
The best Amazon Prime Day TV deals
Last year's Prime Day deals weren't offering too many high profile TV discounts. Those shopping in the £300 - £600 price range were served by a few key price cuts on LG models and Samsung QLED TVs, though there was still very little available in the budget category. Hisense and Amazon's own Fire-enabled models were sitting in this range, offering 43-inch 4K displays at around £200 - £300, though these Prime Day deals were snapped up particularly quickly.
This year we do expect more of the same, with key leeway sitting with cheaper 43-inch LG displays. However, we're also looking to OLED models for more price drops below £1,000 and the LG NanoCell for higher value discounts in the £400 - £700 price range as well.
Philips 32PHT5505/12 32-inch smart TV:
£170 £155 at Amazon
If you were just looking for a cheap TV - perhaps for a secondary display or to put in another room - this 32-inch smart TV from Philips took a nice little price cut.
Philips 43-inch 4K TV with Ambilight:
£500 £385 at Amazon
This compact Philips television from 2019 offers 4K HDR and support for HDR10+, with the Android TV operating system. It works with Alexa devices, too!
Panasonic TX-50HX580BZ 50-inch 4K TV:
£466 £399 at Amazon
This 50-inch Panasonic was sitting at a great price thanks to a discount at Amazon - just £399 this week. That's excellent value, with an impressive display on offer for under £400.
Samsung Q60T 43-inch QLED TV:
£589 £524 at Amazon
The Samsung QLED range is well known for its crystal clear displays and stunning picture quality. You could save an extra £55 at Amazon, but if 43-inches is a little small you'll also find the 50-inch model for £649 down from £688.
Philips 65-inch 4K TV with Ambilight:
£775 £599 at Amazon
Another 2019 Philips TV, the 65PUS6814/12 is a sleek, silver-rimmed television with HDR10+, Dolby Vision, and even Atmos audio. You could get a notable £176 discount for Prime Day.
The best Amazon Prime Day audio deals
From super cheap JBL and Sony headphones to then-recently released Samsung Galaxy Buds, last year's Amazon Prime Day deals were serving audiophiles well. We saw some record low prices on AirPods Pro and some reliable discounts on older models like the Bose QuietComfort 35 II returning as well.
This year we're expecting a few more price cuts on the new Sony WH-1000XM4 headphones as well as the Samsung Galaxy Buds Pro.
JBL Tune 600 BTNC:
£79.99 £48.13 at Amazon
A super cheap, but still pretty powerful, pair of noise cancelling headphones will rarely be on sale for under £50. However, you could find the JBL Tune 600 BTNC headphones available for £48 with this deal.
Jabra Elite 75T:
£169 £129 at Amazon
The Jabra Elite 75T are currently one of our top picks for best wireless earbuds. They offer an impressive 7 hours battery life on a single charge, a compact case and an app that lets you customize the EQ. While they aren't going to compete with the top choices for sound they're certainly impressive - bass heads might just want to look elsewhere.
Beats Solo 3:
£179.95 £129 at Amazon
With Apple's W1 chip, a 40 hour battery life, and a lightweight fit, iOS users will love the Beats Solo 3, but Android users can also get in on the action - especially with a £50 discount.
Samsung Galaxy Buds Live:
£179 £130 at Amazon
The (then) brand new Samsung Galaxy Buds Live were on sale for £130 at Amazon in last year's Prime Day deals. That was the lowest price we'd seen on these bad boys then, but we've since seen them drop to £119.
Beats Solo Pro:
£269.95 £189 at Amazon
You could save £80 on the Beats Solo Pro in last year's Amazon Prime Day deals. With the H1 chip inside for reliable pairing to Apple products, active noise cancellation, transparency mode, and 22 hours of battery, there's some serious power inside as well.
Bose QuietComfort 35 II:
£259 £209.99 at Amazon
This is the lowest price we've seen on the Bose QuietComfort 35 II headphones - so it proved popular among fans of what Bose can offer (and sonically, it's a lot). These headphones are also Alexa-enabled for easy chats to your smart home.
£260 £238.79 at Amazon
Hello, old friends. These once-unbeatable headphones had been usurped by the newer 1000XM4 models, but that meant the older generation was seeing some great discounts. This wasn't the cheapest we've seen them, but it was around £15 off.
The best Amazon Prime Day iPad deals
iPad Mini 2019 (64GB):
£399 £378.60 at Amazon
You could bag yourself a cheeky little £20 saving on the Apple iPad Mini - a great little tablet that still manages to pack in plenty of power under its diminutive bonnet.
iPad Air 3rd generation 2019 (256GB):
£629.99 £544.50 at Amazon
This higher-capacity iPad Air reached its best ever price last Prime Day, as the launch of the (more expensive) iPad Air 4 was just around the corner. It was well worth considering if you're rocking an older iPad and need an upgrade with more capabilities.
The best Amazon Prime Day tablet deals
Amazon Fire 7 tablet:
£49.99 £29.99 at Amazon
The Amazon Fire range starts with the 7-inch variant, which, if you're on a budget or looking for a tablet on the smaller side, is a fantastic cheap pickup, especially at this price. With a 7-inch IPS screen, 16GB of expandable storage and 7-hour battery life, the Amazon Fire 7 is a great option for a cheap portable tablet capable of browsing and streaming.
All-New Fire HD 8 tablet:
£89.99 £44.99 at Amazon
Brand new for last year, the latest iteration of Amazon's 8-inch Fire HD looks to be 30% faster than the previous model thanks to upgraded internals. With more power under the hood, 32GB of storage, and a 12-hour battery life, the new Fire HD 8 is a great option for those who want a powerful tablet that's still on the smaller side - and, of course, doesn't break the bank.
All-New Fire HD 8 Plus tablet:
£109.99 £64.99 at Amazon Even more powerful still was the newer Fire HD 8 Plus which features an upgraded 3GB of RAM and now supports wireless charging. Those are some nifty little features, but you'll have to decide whether it's worthy of the slight upcharge yourself. We'd recommend it if you're planning on doing plenty of multi-tasking or even gaming as you'll get plenty of use out of that extra RAM.
Amazon Fire HD 10 tablet:
£149.99 £89.99 at Amazon
The Fire HD 10 is the biggest tablet currently available in the Fire range and comes with a 10-inch 1080p HD screen that's perfect for movies and streaming. Aside from the 32GB of storage, inside you're also getting a beefed-up 2.0GHz octa-core processor and 2GB of RAM, giving it plenty of grunt should you be using your tablet for more than just browsing this autumn.
Huawei MediaPad T5:
£169.99 £147.70 at Amazon
The Huawei tablet range offers a selection of cheap devices that offer surprisingly powerful results. You were saving an extra £22.34 on this MediaPad T5 last year, bringing the 32GB tablet down below £150.
Samsung Galaxy Tab S6 Lite Wi-Fi:
£349 £299 at Amazon
The Galaxy Tab S6 Lite has a 10.4-inch FHD+ screen, a mid-range Exynos 9611 processor, 4GB RAM, a fairly large 7,040mAH battery and a bundled S Pen stylus. In Samsung's slate line-up it'd probably best be classed as 'mid-ranged', between the premium Tab S7s and affordable Tab As. This version connects to Wi-Fi networks only.
Samsung Galaxy Tab S6 Lite 4G:
£399 £349 at Amazon
The Galaxy Tab S6 Lite has a 10.4-inch FHD+ screen, a mid-range Exynos 9611 processor, 4GB RAM, a fairly large 7,040mAH battery and a bundled S Pen stylus. In Samsung's slate line-up it'd probably best be classed as 'mid-ranged', between the premium Tab S7s and affordable Tab As. This version connects to 4G networks as well as Wi-Fi.
Samsung Galaxy Tab S7 Wi-Fi:
£619 £529 at Amazon
The Galaxy Tab S7 has an 11-inch 2.5K 120Hz display, a top-end Snapdragon 865 Plus chipset, quad speakers, 45W fast charging and an 8,000mAh battery. It also comes with an S Pen stylus. This version only works on Wi-Fi networks, so it doesn't take SIM cards or connect to 4G or 5G networks, and that's why it's the cheapest version of the Tab S7 you can get.
The best Amazon Prime Day phone deals
Moto G8: at Amazon | SIM-free |
Amazon had already knocked this bargain hunter's companion down to £160, but it went even further for Prime Day. Getting a phone this good for less than £150 was really sensational value - remember, this handset was only released in March!
Samsung Galaxy S20: at Amazon | SIM-free |
If you didn't mind losing out on 5G features, this was without a doubt the best Samsung Galaxy S20 deal on the market. It brought the costs down to just £649 for one of the best smartphones available at the time.
OnePlus 8 Pro 128GB: at Amazon | SIM-free |
We're big fans of OnePlus, and this is the brand's crème de la crème. £649 is a price tag that we're much more used to seeing for its flagship phone.
iPhone 11 Pro:
£1,049 £919 at Amazon
You could save £130 on the iPhone 11 Pro at Amazon last year. The crystal clear OLED display was well worth the upgrade, as was the enhanced camera features and slick experience under the hood.
Samsung Galaxy Note 20 Ultra 5G:
£1,179 £1,090 at Amazon
The Samsung Galaxy Note 20 Ultra was still fairly new to the market, but that wasn't stopping Amazon dropping its price by £94. You could grab this 5G model with 256GB of storage space for £1,090 in the Amazon Prime Day deals last year.
The best Amazon Prime Day wearables deals
£69.99 £38.99 at Amazon
Fitbit's cheapest fitness tracker got even cheaper over Prime Day last year. The Inspire was available for just £38.99 at Amazon and offered five day battery, exercise recognition, and sleep and swim tracking - along with all the baseline monitoring features you'd expect from Fitbit.
Garmin Forerunner 45:
£149 £109.99 at Amazon
Another excellent budget running watch, the Forerunner 45 has all the same features as the Forerunner 35, plus a bright colour screen and music playback so you can travel light and run without your phone. It also offers incident detection, so your friends and family can keep tabs on you and receive warnings if you take a spill.
£199 £113 at Amazon
This was the lowest price we'd ever seen on the Fitbit Versa fitness tracker - coming in £20 cheaper than it was on Black Friday the previous year. That made this £90 price drop a fantastic opportunity to pick up a cheap smartwatch.
Garmin Vivoactive 3:
£149 £122.99 at Amazon
One of Garmin's most stylish fitness watches, the Vivoactive 3 is smart enough for everyday wear, but still packed with advanced features including on-board GPS, activity tracking, all-day heart rate monitoring and stress tracking, contactless payments and support for third-party apps. This price was for the white and silver version, but the white and rose gold and black and gunmetal options were discounted for Prime Day as well.
Samsung Galaxy Watch 42mm:
£279.99 £179 at Amazon
Considering the price tag of the then brand new Samsung Galaxy Watch 3, you'd be forgiven for shopping cheaper over Prime Day. The original Samsung Galaxy Watch was available for an extra £41 less than its usual sales price.
Samsung Galaxy Watch Active 2 (Bluetooth aluminium 44mm):
£269 £209 at Amazon
If you like the feature set of the Galaxy Watch Active 2, but aren't keen on plastic watches, this aluminium version ticks all the boxes. It's smart and super lightweight, but still packs in all the activity tracking and smartwatch features you'd expect. This was the larger 44mm model, and was available in Aqua Black and Pink Gold.
The best Amazon Prime Day gaming deals
Razer Kraken Tournament Edition Wired Gaming Headset:
£99.99 £37.99 at Amazon
Razer's Kraken headsets are perennial favorites around sales periods, and Prime Day brought a big discount on this THX Spatial Audio-ready headset last year. It usually retails for around £70+, and comes with a USB audio controller, which lets you adjust volume, bass and the balance between game and chat levels. This headset is compatible with PC, Mac, PS4, Xbox One, Switch and mobile devices.
DualShock 4 PS4 controller:
£49.99 £39.99 at Amazon
The Rose Gold version of the PS4 controller was available for £10 less in the Amazon Prime Day deals last year. We were seeing other colour variants up for grabs as well, but they ran out of stock particularly quickly.
Logitech G502 HERO gaming mouse:
£79.99 £49.99 at Amazon
With the Logitech Hero 16K sensor providing a 16,000 DPI, this G502 gaming mouse was sitting particularly pretty at £50. There's 11 programmable buttons onboard, with adjustable weights and RGB lighting for more customisation as well.
Corsair K70 RGB MK.2 keyboard:
£150 £94.99 at Amazon
Do you fancy a keyboard that will literally last forever? The Corsair K70 has always been a staple on the desks of many an enthusiast gamer, and rightly so. With Cherry MX switches, an alumunium chassis and dedicated media controls, the Corsair K70 was a pricey option - but worth every penny.
SteelSeries Arctis Pro gaming headset:
£299.99 £205 at Amazon The SteelSeries Arctis Pro forgoes the usual wireless trapping of most premium gaming headsets and instead opts for including a powerful GameDAC amp. What does that mean? It means you're going to get incredible high-fidelity audio across a very wide frequency range, and, for this price, it was a bargain.
Gigabyte GeForce RTX 2060 OC:
£330 £290 at Amazon
Fancy giving your gaming PC a big graphics update without breaking the bank? The RTX 2060 was an ideal choice last year, bringing ray tracing and other cutting edge graphics effects, along with 6GB of GDDR6 VRAM, which made this an excellent upgrade for budget-conscious gamers.
Acer Predator XB271 27-inch IPS gaming monitor:
£699 £480 at Amazon
There was a massive 31% saving on this powerful Acer monitor, which is fine-tuned for gaming. It's an IPS model, so the colours and detail are sharper on screen. You get an impressive 165Hz refresh rate, and there's a 4ms response, which is standard for IPS monitors. This monitor manages 5K resolution, in the 2160p ultra-wide format. It's a powerhouse, and last year you were saving £220.
The best Amazon Prime Day smart home deals
Amazon Echo (2020) + Hue Bulb:
£104.98 £89.99 at Amazon
It hadn't even been released yet, and there was a deal to be had on the new Amazon Echo. While the price for the unit was still the same, you could also grab a free Philips Hue bulb to kickstart (or add to) your smart home experience. Free stuff rocks.
Blink Mini security camera:
£34.99 £24.99 at Amazon
This Blink Mini security camera was a real winner in Amazon's Prime Day deals last year. This offer was actually around for a few days before the sales event officially kicked off as well.
Amazon Echo Show 5:
£79.99 £39.99 at Amazon
The Amazon Echo Show 5 dropped down to just £39.99 during the Prime Day sales, but Amazon was quick to bring that price back up once stock started running low.
Amazon Echo Show 8:
£119.99 £59.99 at Amazon
The larger Echo Show 8 was also seeing some significant discounts over Prime Day last year. This was the lowest price we'd seen on the 8-inch smart display, and it's only dropped back to this discount a handful of times since.
Amazon Echo Studio:
£189.99 £139.99 at Amazon
You could save £50 on the Echo Studio in last year's Prime Day deals, with a £139.99 sales price bringing about a record low cost for the powerful smart speaker. You were getting some serious audio here, as well as a smart home hub for a range of Philips Hue and other connected devices.
The best Amazon Prime Day camera deals
Instax Mini 9 with 10 shots:
£74.99 £59.99 at Amazon
You could also save £15 on the Instax Mini 9 with 10 shots included. The instant camera brings mini Polaroid-esque shots back, and updates them for the 21st century with the addition of a selfie lens as well.
DJI Osmo Action:
£329 £239.95 at Amazon
There was an £84 discount on the DJI Osmo Action in last year's Prime Day deals, bringing that final price down to under £250. You're getting 4K video recording at 60fps here, with HDR functionality as well. 8x slow motion at 240fps and dualscreen action makes this DJI a worthy contender to the GoPro throne.
Fujifilm X-T200 with XC15-45mm lens:
£749 £549 at Amazon
This beginner-friendly mirrorless camera hit its lowest price with this XC15-45mm kit lens bundle. The X-T200 combines excellent image quality from its 24.2MP sensor with a sharp 3.5-inch rear touchscreen and an attractive retro design. This deal was for the Silver version, but you could also get its Dark Silver and Champagne Gold versions for the same price.