Why wait for Prime Day? LG's all-new B4 OLED TV just dropped to an all-time low

LG 65-inch Class B4 Series OLED 4K UHD TV: was $2,499.99 now $1,596.99 at Amazon
LG's all-new B4 OLED TV offers unrivaled picture quality, and just ahead of Prime Day, the 65-inch model just dropped to a record-low price of $1,596.99. The LG B4 delivers stunning colors with rich contrast thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

LG 48-inch C4 OLED 4K TV: was $1,599.99 now $1,196.99 at Amazon
Amazon has LG's all-new 48-inch C4 OLED TV on sale for $1,196.99. That's an impressive $400 discount and a record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Amazon Fire TV 55-inch Omni Series 4K TV: was $549.99 now $349.99 at Amazon
Prime members: Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels hands-free. Today's early Prime Day deal brings the 55-inch model down to $349.99 - the lowest price we've seen this year.

Sony 65-inch Bravia 8 OLED 4K Smart TV: was $2,799.99 now $2,298.99 at Amazon
Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive pre-Prime Day discount, bringing the price down to a record low of $2,299.99. Sony's Bravia 8 features a sleek, slim design with a wide-viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

Sony 65-inch X90L LED TV: was $1,299.99 now $1,098 at Amazon
The Sony X90L uses Sony’s high-end Cognitive Processor XR along with Clear Image XR technology to upscale and enhance picture quality, with dedicated gaming features too. It’s easy to get lost in the technology but the TV uses a QLED display cunningly renamed to Triluminous but using the same tech so you get a gorgeous-looking picture whatever you’re watching. A solid mid-range option, the 65-inch X90L TV was already great value for money with its combo of performance and features and now this price drop makes it even better value than before. 

TCL 65-inch S4 S-Class 4K UHD HDR LED Smart TV: was $485.51 now $399.99 at Amazon
If you're looking for a big-screen budget TV, you can't get much better than this TCL 65-inch 4K smart TV on sale for an incredible price of $399.99. The TCL S4 Series TV packs 4K Ultra HD Resolution, Dolby Vision, HDR10, DTS Virtual: X, and the Google TV Smart operating system with Chromecast built-in, all for under $400, which is a fantastic deal.

Amazon Fire TV 75-inch Omni Series 4K TV: was $1,049.99 now $699.99 at Amazon
Prime members: Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels hands-free. Today's early Prime Day deal brings the 75-inch model down to $699.99 - the lowest price we've ever seen.

Toshiba 75-inch C350 Series 4K UHD Smart Fire TV (2024): was $649.99 now $449.99 at Amazon
Prime members: The all-new Toshiba 75-inch 4K smart TV is on sale for a record-low price of just $449.99. The 2024 display packs Dolby Vision HDR and HDR10+, hands-free control with Amazon Alexa, and a bezel-less design, giving you a more viewable screen area.