With the Sony Alpha a7 IV at its lowest price ever, I'll be making the upgrade

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With unbelievable autofocus, 33MP sensor, and amazing video abilities, now is the time to go big.

Sony Alpha a7 IV
(Image credit: Future)

The best mirrorless camera on the market at the moment is now at an all-time low price. It's hard to believe, but the Sony Alpha a7 IV is on sale at Adorama for $2,299.99 (was $2,499.99). As a long-time owner of the Sony a7S II, I've been waiting a long time for the A7 IV to drop to a price like this. Considering this might be the only camera you ever need, photographers and videographers alike will want to take notice. 

There are many reasons why this mirrorless classic is the standout option in our best mirrorless camera guide. With world-class autofocus, an unbelievable 33MP sensor, and a vari-angle screen, it's hard to find anything that competes at this level. The fact that it has excellent video capabilities as well only contributes further to an already outstanding record. The fact that you can save $200 on this camera right now makes it an absolute steal.

Today's best Sony Alpha a7 IV deal

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Sony Alpha a7 IV: was $2,499.99 now $2,299.99 at Adorama
The best mirrorless camera in the world at the moment is available with a $200 saving, bringing it to the lowest price it can ever be snatched up for. Considering the next-level sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to either make the upgrade or switch to Sony.

Also available at B&H Photo and Amazon

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The thing that makes the Sony Alpha a7 IV so special is not that it is the best in class for autofocus or raw power, but that you get both incredible photo and video capabilities within one mirrorless body. It's rare to find creatives who are solely focused on just one of these disciplines, so to be able to get one camera that does it all, and now at this price, is truly special indeed.

The a7 IV trumped its predecessor by offering support for 10-bit video, no recording limits, and focus breathing compensation—all things that videographers drool over. Having shot both photos and video on a Sony a7S II, I'm excited about upgrading and discovering a whole new level of quality.

New to mirrorless?

The Canon EOS R10 camera sitting on a wooden bench

(Image credit: Future)

Mirrorless cameras are more compact than their DSLR counterparts and are slowly pushing the latter out of the camera market all together. If you're new to the mirrorless world, then check out our best entry level mirrorless cameras where you'll find a wide range of options that cover different budgets and end applications.

Check out our coverage of the upcoming Memorial Day sales for more recommendations on all things tech - laptops, TVs, headphones, and other categories.

Paul Hatton
Freelance writer

Paul is a digital expert. In the 20 years since he graduated with a first-class honours degree in Computer Science, Paul has been actively involved in a variety of different tech and creative industries that make him the go-to guy for reviews, opinion pieces, and featured articles. With a particular love of all things visual, including photography, videography, and 3D visualisation Paul is never far from a camera or other piece of tech that gets his creative juices going. You'll also find his writing in other places, including Creative Bloq, Digital Camera World, and 3D World Magazine.