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BlackBerry pens letter reminding the faithful that it's still here

BlackBerry
BlackBerry believes in BlackBerry, but does anyone else?
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BlackBerry published an open letter (opens in new tab) to customers and partners today in an attempt to curb the public perception that it's struggling to stick around.

"You've no doubt seen the headlines about BlackBerry," the letter opened.

"You're probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day. We have one important message for you: You can continue to count on BlackBerry."

The letter continued to claim that BlackBerry has "extensive cash on hand and a balance sheet that is debt free," and that the company is restructuring to cut expenses by 50% "in order to run a very efficient, customer-oriented organization."

A lot of talk

BlackBerry's letter to customers and partners was published on social media today and will appear in 30 newspapers in nine countries, including the Washington Post and the Wall Street Journal, around the world starting on Tuesday.

The company has faced troubles recently as Android and iOS claim more and more market share. The BlackBerry PlayBook tablet was a failure, and BlackBerry 10 is seen by many as too little, far too late.

But it's not all bad; the company recently agreed to a deal to go private, and its original founders are considering buying it back.

"These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges," today's letter read. "We are making the difficult changes necessary to strengthen BlackBerry.

"One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world's business professional."

It goes on to boast of BlackBerry's "best in class" productivity tools (BlackBerry 10), security, enterprise mobility management, and "mobile social network" in the still-unreleased BBM for iOS and Android.

"We believe in BlackBerry," the letter said toward the end. But does anyone else?

Via CNET

Michael Rougeau is a former freelance news writer for TechRadar. Studying at Goldsmiths, University of London, and Northeastern University, Michael has bylines at Kotaku, 1UP, G4, Complex Magazine, Digital Trends, GamesRadar, GameSpot, IFC, Animal New York, @Gamer, Inside the Magic, Comic Book Resources, Zap2It, TabTimes, GameZone, Cheat Code Central, Gameshark, Gameranx, The Industry, Debonair Mag, Kombo, and others.


Micheal also spent time as the Games Editor for Playboy.com, and was the managing editor at GameSpot before becoming an Animal Care Manager for Wags and Walks.