This GoPro-beating action camera by DJI is now a steal at 40% off for Prime Day

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At this price, I'll be picking up the Osmo Action 4 ready for my next holiday

DJI Osmo Action 4 camera on a blue background with TechRadar Dont Miss text overlay
(Image credit: DJI)
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Are you after a new action camera for your next adrenaline-fuelled holiday? DJI's superb Osmo Action 4 could be just the ticket, especially now its previous record-low price has been smashed as part of the Amazon Prime Big Deals Days sale – right now, the DJI Osmo Action 4 is now just £229 (was £379) at Amazon UK.

The Osmo Action 4 standalone bundle started life at £379 in 2023, but dropped to £289 in 2024. Now an extra £60 has slashed from that sale price, bringing it to a record-low £229.

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Considering how good this low light action camera is, it's a superb deal and other similarly-priced action cameras can't even come close. For example, GoPro's Hero 10 Black, which is several years old and has been replaced three times over, has only just dropped below £200 this Prime Day for the first time.

DJI's action camera is much fresher than that GoPro in just about every way, and DJI has only just announced the Action 4's pricier successor, the Action 5 Pro. Put simply, in this deal you're paying cheap action camera prices for what is a recent flagship product.

Shoppers in the US looking for a new action camera have decent options too, such as the Osmo Action 3 Outdoor Combo which has dropped below $200 for the first time – you can pick up the DJI Osmo Action 3 for $199 at Amazon. Below are the absolute best action camera bargains for Prime Day.

UK deals

Today's best DJI Osmo Action 4 deal in the UK

DJI Osmo Action 4: £379 £229 at Amazon

DJI Osmo Action 4: was £379 now £229 at Amazon
The Osmo Action 4 marked a big update from the Action 3, featuring a bigger sensor that delivers improved low-light image quality, best in-class waterproofing down to 18m, convenient magnetic mounting and excellent image stabilization. We would have liked battery life and higher-resolution photos (both addressed in the newer Action 5 Pro), but the Action 4 is still one of the best action cameras available.

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If you're looking for a camera to take on holiday to capture the moments you wouldn't dream risking your phone or proper camera for, an action camera is arguably the most versatile option. In fact, the Osmo Action 4 convinced us that action cams beat mirrorless for vacations.

It's a superb flagship action camera from DJI, one of the most progressive camera brands today. Where GoPro has been tinkering with a winning formula for years now, DJI has made real strides with its Osmo Action-series of action cams.

The Osmo Action 4 was recently succeeded by the Osmo Action 5 Pro, which delivers better battery life, brighter dual OLED screen that make viewing outside in bright conditions easier, plus a 40MP high-resolution photo mode and excellent compatibility with DJI's wireless mics like the DJI Mic 2.

However, the cameras use the same sensor and sport largely the same design, and as such the Osmo Action 4 is a superb choice even now, and especially with its lower-than-ever price.

Best of the rest action camera deals today in the UK

If the Osmo Action 4 doesn't float your boat, or you're still hoping to find one of the best action cameras at a different price point, other standout deals include the Akaso Brave 7 LE for just £119.99 at Amazon, which comes with a memory card included and a further 10% off voucher at checkout. That's a mega-low price for a decent budget 4K action camera.

There's also the aforementioned Hero 10 Black, which has dropped below £200 for the first time. You can pick up the GoPro Hero 10 Black for £199 at Amazon.

US deals

Today's best DJI Osmo Action 3 deal in the US

DJI Osmo Action 3 Outdoor Combo: $289 $199 at Amazon

DJI Osmo Action 3 Outdoor Combo: was $289 now $199 at Amazon
4K stabilized video, horizon-levelling, 16m waterproofing, convenient magnetic mouting, 160-minute battery life; the Action 3 remains a solid action camera today. In this Outdoor Combo, which falls to a record-low price of $199, you get an additional battery, chest strap and more.

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Best of the rest action camera deals today in the US

One of the best sub-$100 4K action cameras is the Akaso EK7000 which falls to just $52.99 (was $79.99) at Amazon – that's 34% off. Another bargain is the Akaso Brave 7 LE for $109.99 at Amazon – that's a full $50 off what was already a decent value 4K action camera.

For more camera deals, check out our best Prime Day camera deals roundup, which includes incredible deals including the likes of the Canon EOS R6 Mark II for just £1,745 at Amazon.

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Timothy Coleman
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.