10.53 - We're getting a video to give us a sneak peak at a product coming later this year.
It's the all-new iMac Pro! A "badass" Space Grey finish.
This is the most powerful Mac ever. You'll be able to get it with up to an 18 core processor, and it'll use Radeon Vega graphics with up to 16GB of VRAM.
It will have 4 Thunderbolt 3 ports, and the first time in any Mac, 10 Gigabit ethernet.
The price? $4999 and it'll be available from December.
10.53 - We're about to be shown something new!
10.50 - Pricing!
iMac 21.5-inch - starting at $1099
iMac Retina 4K 21.5-inch - starting at $1299
iMac Retina 5K 27-inch - starting at $1799
Kaby Lake coming to MacBooks too! More value, new config for 13-inch Pro that starts at $1399.
MacBook Air gets a bump in MHz too - and everything ships from today!
10.45 - The Wi-Fi is in and out, but Apple has just launched new iMacs, with stunning new displays, more RAM, more storage and two USB-C ports round the back. They also run the latest 7th gen, Kaby Lake, processors from Intel.
We're now getting a demo of the native VR experience on Mac, allowing devs to develop experiences within virtual reality itself.
It's a Star Wars environment, Vadar is just chilling out. It's pretty cool. TIE Fighters swoop overhead and Vadar is now on the march - he seems... displeased.
Basically, iMac can now render smooth, 90fps VR graphics thanks to Metal 2.
10.39 - Oooh, we're talking VR content creation - Metal support for VR, an optimised display pipeline. HTC Vive is shown on the presentation, so the SteamVR SDK is coming to the Mac, as well as unity and Unreal... the room just went nuts for that.
10.36 - Now we're talking video - and hardware acceleration for the new Macs. And now it's graphics. Holy crap we're whipping through here.
Stick with me folks. I'll work out what's going on in a moment. I want that smoothie though.
Metal 2 is here - the new developer language, with 10x improvements in draw call. Faster frame debugging, improved debugging support, Windows Server on Metal - everything is smoother.
This is one for the developers, guys. If that's you, please bring me a smoothie as a thank you.
10.34 - Now we're talking Files - we've been waiting for this one after the leaks. Apple File System is the new default for macOS High Sierra.
It's got crash prevention, instant file and directory cloning... I'm getting a bit lost here. Craig is showing me now. It's like he knows me.
I want to drink my smoothie. It's in my bag but I CAN'T STOP TYPING.
I don't know what Craig just did. I tried to reach the smoothie. Balls.
10.32 - Photos and Mail are getting an update - photos are filtered in order, or by tag, easier to get to what you're looking for, as well as learning which face is which more easily.
Spotlight is also integrated into Mail, with the app taking 35% less disk space on your device now.
Oh, back to Photos. Your Apple devices will sync faces across devices - and the edits will do the same as well. The editor looks pretty powerful as well - easier snipping and all that jazz instantly.
10.30 - Craig has given up the jokes, and it does look like it'll be called High Sierra.
And now we're hearing how Safari is 80% faster than Chrome... and autoplay blocking is inbuilt! Another lockdown on the ads of websites.
Safari is using machine learning to stop trackers too, with intelligent tracking prevention - not blocking ads but saving privacy.
10.29 - Craig Federighi is on stage to announce the new macOS - the new name is here! High Sierra!
Wait, he's making a joke. Wait, he's not. Is it a joke?