What do users of HBO Now and former New York City mayoral candidate Jimmy McMillan have in common? They think the price of a monthly subscription is just too damn high.
In response to that growing concern of price, HBO is apparently considering lowering the $15/month service to around $10 (about £6.50, AU$13) or $8.33 (about £5.40, AU$11) if they follow through on a survey sent to users who chose not to subscribe after their seven-day free trial ended.
The survey, discovered by Cut Cable Today, asks users if they would be more likely to continue the service is the service was dropped down to $10 a month with a three- or six-month commitment.
The rub is that the reduced price may only be available as a one-time deal and only made available to users who have taken advantage of the seven-day trial and chose not to continue at the higher price point.
A representative from HBO told TechCrunch, "HBO Research conducts surveys all the time on a wide range of topics. The questions should never be interpreted as suggesting a strategic direction."
While nothing is set in stone, the move could level the playing field against the service's biggest competitors, Netflix and Amazon Instant Video.
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