Rumour: Google to drop Nexus brand in favour of Android Silver

Rumour: Google to drop Nexus brand in favour of Android Silver program
Is the Nexus brand about to hit the hay permanently?

Google has no plans to launch a Nexus 6 smartphone, according to rumours this weekend.

Seasoned Twitter leak artist Evleaks is at it again, claiming Google plans to ditch the own-branded devices in favour of the forthcoming Android Silver initiative,

Android Silver, first rumoured in April, would see Google work more closely with select manufacturers in order to provide a premium Android experience with few software mods and regular updates.

Over the course of three separate tweets on Friday, Evleaks wrote: "There is no Nexus 6. Farewell, Nexus. Don't worry, there's a silver lining to this cloud... Android Silver, circa February 2015."

Silver lining

The Android Silver handsets are likely to be high-end devices, much like the current crop of Google Play Edition phones like the HTC One and Samsung Galaxy S4.

So the rumour goes, If the OEMs agree to scale back the amount of in-house apps pre-installed on the phones and agree to roll-out timely Android updates, then Google will help to promote the devices.

This, apparently is Google's solution to the longstanding problem of Android fragmentation, while also hoping to keep manufacturers like Samsung from forking the open source OS to such a vast extent.

Of course, the end of the Nexus era would be a blow to those who've become accustomed to the option of an affordable high-end handset like the Nexus 4 and Nexus 5 over the last couple of years.

Via Android Police

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.