Fear of amassing whopping roaming charges leads to a dramatic fall in mobile use among Europeans travelling to other countries in the region, a new European Commission study has revealed.
The poll of 28,000 EU citizens revealed a quarter of all people turn off their phones for the duration of a trip, while among frugal Brits the tally is even higher at 37 per cent.
Those who do run the risk of racking up charges, are forgoing their usual usage habits in favour of a more conservative approach, the survey showed.
94 per cent of folks don't use Facebook and Twitter as often, while 90 cent don't check emails as regularly and as many as 47 per cent of travellers within the region never use mobile data.
Finish the job
The study will used by the European Commission to further it's push for the complete abolishment of roaming fees, claiming users are restricting their phone use in "extreme ways."
European Commission Vice-President Neelie Kroes said: "It shows we have to finish the job and eliminate roaming charges. It's not just a fight between holiday-makers and telecoms companies. Consumers are limiting their phone use in extreme ways, and this makes no sense for the companies, either.
The battle to ensure consumers can make use of the minutes, data and messages allocations within their domestic contracts wherever the roam in the EU is sure to continue.
Last summer, the EU vowed to bring down the roaming empire by the time you jet off for your summer hols this year.
Pretty soon, you could be sat by the pool, commenting on liking the Facebook statuses of those at home, as merrily as you like, totally missing the fact that you're actually on holiday. Hoorah!
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.