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The Rings of Power season 3 trailer launch live — all of the latest news and rumors on the next teaser for Amazon's The Lords of the Rings TV show

The Lord of the Rings: The Rings of Power season 3 will make its Prime Video debut this November

A smirking Sauron wearing his armor and sitting on his throne in The Rings of Power season 3
Amazon's The Lord of the Rings prequel will return for its third season in late 2026 (Image credit: © Prime Video)

Get ready, The Lord of the Rings fans, because the first trailer for The Rings of Power season 3 is almost here.

Set to be released today (Friday, July 26) following its premiere at San Diego Comic-Con (SDCC) 2026, the teaser will give us our first proper look at the Amazon TV Original's next season, which is set to make its Prime Video debut in mid-November.

So, grab some Lembas bread and join TechRadar's senior entertainment reporter Tom Power as he counts down towards the trailer's grand reveal. The Dark Lord Sauron demands it...

About last season's finale...

Galadriel and Sauron do battle above Eregion in The Rings of Power season 2 finale

Galadriel and Sauron locks horns once more in the season 2 finale — will they do so again in season 3? (Image credit: Prime Video)

Excited though I am — and, hopefully, you are — for this season's arrival, it has been almost two years since The Rings of Power season 2 ended.

Given the myriad shows we've all likely consumed in the months since, I wouldn't be surprised if you've forgotten what happened last time around. Good job there's an article of mine that explains The Rings of Power season 2's ending and how it sets up its sequel season, then, isn't it!

Ringin' in the release date

We might not have a trailer — yet — for season 3, but we do have an official launch date: November 11, 2026. Amazon confirmed The Rings of Power season 3's late 2026 arrival in mid-May, so we've been counting down the days to its return for over two months at this point.

And, honestly? I'm glad it'll be here before the end of the year. Filming only wrapped on The Rings of Power 3 in December 2025 and, given how the lengthy cycle of its predecessors' post-production stages, I fully expected the forthcoming season's post-production phase to not only be similarly long, but also mean it wouldn't arrive until early 2027. Thank God I was wrong!

When will The Rings of Power season 3 trailer be released?

Let's get the big question out of the way first: what time should we expect this season's first trailer to drop?

Well, we know it'll be sometime today — aka Friday, July 26 — but its actual launch time hasn't been announced.

That said, an Amazon MGM Studios SDCC 2026 presentation will tell us more about The Rings of Power 3 and another of its forthcoming TV shows in Blade Runner 2099. That panel kicks off at 10am PT / 1pm ET / 6pm BST, and is expected to last for 90 minutes, so the trailer will be with us by 11:30am PT / 2:30pm ET / 7:30pm BST at the very latest.

In the first of Mount Doom...

A silhouetted Sauron standing in a dimly-lit room with a bright shining through a window in The Rings of Power season 3

Something evil this way comes... (Image credit: Prime Video)

Hello and welcome to our The Rings of Power season 3 trailer live blog. I'm Tom Power, TechRadar's senior entertainment reporter and master of ceremonies for today's teaser unveiling.

We're still many hours away from the video's world premiere, but there's plenty for us to chat about in the meantime. So, join me, won't you, as we count down to our first look at the high fantasy show's next season.

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