If you've been ranting about TV shows on Facebook, it will soon help determine Nielsen's TV ratings data.
Facebook is set to begin sharing your posts and conversations about TV shows on the social media platform, whether public or private, with Nielsen.
If you're worried about your privacy, though, Nielsen is assuring users that the information Facebook hands over will be completely anonymous.
"Facebook will deliver directly to Nielsen the aggregated and anonymous program-related conversation on Facebook, including posts shared with friends, family and publicly, while respecting and in full compliance with consumer privacy," Nielsen said in its announcement.
It isn't exactly clear if this will include private conversations through Facebook Messenger, though it seems like it will only include Facebook posts. Regardless, we're getting in touch with Facebook and Nielsen to clarify.
Social ratings
Nielsen has already tracked Twitter for more than two years, taking into account mentions of shows and how many Twitter users view tweets with the mentions.
With the inclusion of Facebook, Instagram is next in line to be integrated, though it will be interesting to see how Instagram posts will be measured.
Nielsen says its current Social Content Ratings program measures "program-related conversation for each social networking service tracked and gross totals across social networks."
This includes "social media authorship (eg, posts, wweets), engagement (eg, comments, likes, replies, Retweets, shares), reach (audience and impressions) and demographics (age and gender) as available."
British startup launches low-power RISC-V processor design to address the twin problems of memory and energy; promises up to 50% faster calculation speeds
United Airlines and Apple AirTags are ready to help reunite you with your lost bags
Struggle to find where to live stream your favorite sports team on Max, ESPN Plus, Peacock and more? This new service will help
