iRobot intends to define a new era in home robotics

Picea has completed its acquisition of iRobot, which means the robot company is now ready to embark on a new phase in its history. The company specifically aims to create sustainable growth, technological innovation and strengthening of the brand’s global positioning.

With over 30 years of leadership in consumer robotics and a well-established identity as a pioneer in the industry, iRobot is looking to accelerate its product roadmap and deliver new solutions with greater competitiveness.

Rather than halting product development and manufacturing, this acquisition only serves to strengthen a long-standing relationship. Picea has actually been iRobot's manufacturing partner for the past few years, with plans in place to further strengthen their work together.

The formalisation of the relationship actually enables iRobot to bring a closer alignment between design, development and production, which can translate into more agile innovation cycles and more competitive products. As a result, iRobot remains committed to its core mission to develop trusted robots and intelligent devices that improve life at home.

One such example of this product development is the newly released Roomba Mini Robot Vacuum and Mop for £379. With black, white, mint green, and pink colour options, you're sure to find a finish that suits your aesthetic.

Roomba Mini Robot Vacuum and Mop for £379

iRobot's latest offering is a super small robot vacuum that is capable of cleaning tight spaces. This makes it perfect for moving around furniture and into the corners of rooms so you're not having to either move items out of the way or perform extra cleaning afterwards. Switching between vacuuming and mopping is simple and straightforward.

If you'd like a more premium alternative, then shoot for the Roomba® Max 705 Combo robot + AutoWash™.

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The powerful cleaning system boasts intense suction for clearing stubborn dirt. It's also incredibly easy to switch from vacuum to mop functionality by simply adding a disposable wipe. This delivers a fresh finish, with the mop feature being compatible with popular brands.

ClearView LiDAR smartly navigates around clutter and avoids rugs while mopping. When the robot has finished cleaning, it'll return back to the dock and empty its contents courtesy of the AutoEmpty Dock technology. Dirt is contained within an AllergenLock™ bag for up to 90 days of hands-free cleaning.

The future of the smart home

iRobot has aspirations and plans to define how people experience smart homes and even raise the standard of the category. This will include significant technological evolution in home robotics, continuous improvement of the user experience, and smarter integration between hardware, software and data.

Of course, this will all result in new product generations. This will include new models of the excellent Roomba robots as well as new devices as yet unimagined. iRobot's goal is not simply to remain in the category but to redefine it once again, supported by a strong technological foundation and a long-term vision.

iRobot is a pioneering brand reinventing itself to lead the next generation of innovation. It now has a stronger structure enabling faster product development, and a renewed commitment to consumers and to the future of the smart home.