Best deals in the Amazon Prime Day sale at the end of day one - chosen by our experts

'Prime day' logo with headphones and Bluetooth speaker on a blue background
(Image credit: Future)

Amazon's Prime Day sale returned for an October sequel today – and like the original sale earlier this year, it's packed with thousands of early holiday season deals. If that sounds a little overwhelming for your bargain-hunting brain, fear not. We've had an entire team of tech experts combing through the discounts all day to pick out the best Prime Day deals for you.

Whether you're looking for early Christmas presents or to treat yourself with a tech bargain, Amazon's Prime Day sale in October has served up some impressive price cuts. In fact, we'd go as far as to say that the Prime Early Access Sale is better than we expected

Naturally, Amazon's own devices have seen some of the biggest discounts, with the lowest-ever prices on the Echo Dot, 4K Fire TV stick and Fire 7 tablet available now. But we've seen some price drops across all kinds of tech, including TVs, air fryers, robot vacuums and tablets.

From half-price coffee makers to record-low prices on headphones such as the excellent Bose QuietComfort 45, it's a great time to buy almost any kind of tech. Below, we've highlighted our pick of the finest deals, based on our in-depth reviews and historical prices. But you can also go off-piste and explore the Amazon deals yourself with our quick links to Amazon's biggest sales categories.

If you're not already a Prime member, make sure to sign up for a free 30-day Prime trial to get access. As long as you remember to cancel it before the trial ends, you'll get the next-day delivery and discount benefits below without the on-going monthly fee. Happy shopping!

Prime Day sale in October (US deals)

Prime Day sale in October: Amazon devices(US)

Amazon Smart Plug: $24.99 $12.99 at Amazon

Amazon Smart Plug: $24.99 $12.99 at Amazon
There's a $12 discount on this handy little gadget from Amazon, which works with Alexa to add voice control to your devices - even if you don't have a smart home hub. You can schedule lights and appliances to turn on and off automatically or control them remotely when you’re away. At half price it's a bargain. (Or get four Treatlife-branded Alexa smart plugs for $34.99, down from  $45.99.) 

Echo Dot (4th Gen):$49.99$24.99 at Amazon

Echo Dot (4th Gen): $49.99 $24.99 at Amazon
Amazon's latest Echo Dot smart speaker is back on sale at half price - that's the cheapest we've seen it. In our Echo Dot review, we found it to be reasonably loud and a cheap way to get some smart home tech. You can use it to control your smart home setup, as well as play music, check the weather, set timers, and more, all with simple voice commands.

Fire TV Stick 4K: $49.99 $24.99 at Amazon

Fire TV Stick 4K: $49.99 $24.99 at Amazon
You can save $25 on the popular Fire TV Stick 4K - it's half-price in the Amazon sale. It gives you 4K streaming, HDR video support, voice control and access to a huge range of content via Prime Video, Netflix and more. We found the interface to be super responsive when we tested it,a and gave the device 4.5/5 stars in our review.

Amazon Echo Show 5 (2nd Gen): $84.99 $34.99 at Amazon

Amazon Echo Show 5 (2nd Gen): $84.99 $34.99 at Amazon
If you're on the hunt for an affordable smart display, look no further than the Amazon Echo Show 5. It's now back to its cheapest price ever, with a hefty 59% discount - we last saw this price on Prime Day earlier in the year, and it makes this popular smart display even better value. Use it to stream music, watch TV shows, display your photos, or even make and receive video calls.

Amazon Fire TV Cube: $119.99$59.99 at Amazon
Save $50 -

Amazon Fire TV Cube: $119.99 $59.99 at Amazon
Save $50 -
Here's a huge saving (and the lowest price yet) on the excellent Amazon Fire TV Cube. This is the brand's most premium streaming device and an absolutely great buy if you're a real home entertainment junkie. While small, this inconspicuous cube supports 4K, HDR10+, Dolby Vision, and Dolby Atmos, as well as all the usual streaming service platforms you'd expect.

Kindle Paperwhite (8GB):$139.99$99.99 at Amazon

Kindle Paperwhite (8GB): $139.99 $99.99 at Amazon
The Kindle Paperwhite is a great choice for the discerning reader who wants a quality device for all their favorite titles. Its 6.8-inch display is sharp, bright, and now comes with an adjustable warm light filter that's particularly handy for those late-night sessions in the dark. This particular listing is for the slightly cheaper 8GB version, although you can also find the expanded 16GB model also on sale for $104.99 (was $149)

Prime Day sale in October: laptops (US)

Acer Chromebook 512 Laptop, 4GB RAM, 32GB$199.99$79.99 at AmazonSave $120:

Acer Chromebook 512 Laptop, 4GB RAM, 32GB: $199.99 $79.99 at Amazon
Save $120: This incredible deal gets you a 12-inch Chromebook for just $80. This is perfect for students and kids, and it may be the only laptop under $100 that's worth buying during Amazon's Early Access sales.

MacBook Air (M1, 2020), 8GB RAM, 256GB$1,198$998 at AmazonSave $200:

MacBook Air (M1, 2020), 8GB RAM, 256GB: $1,198 $998 at Amazon
Save $200: The MacBook Air with M1 chip remains one of the best laptops ever made, offering excellent performance and battery life in a thin and light design. This deal knocks $200 off, plus you get AppleCare+ which protects the laptop with an extended warranty.

Samsung Galaxy Chromebook 14: $249.99 $169.99 at Amazon
Save $80

Samsung Galaxy Chromebook 14: $249.99 $169.99 at Amazon
Save $80
- If you're looking for a super-affordable laptop for a younger student (or just some simple working-from-home tasks), the Galaxy Chromebook 14 is a compact, durable little laptop. Just bear in mind that it uses ChromeOS rather than Windows, so you might not be able to install some apps.

Acer Nitro 5, Intel Core i7, RTX 3050 Ti, 8GB RAM, 512GB$929.99$749.99 at AmazonSave $180:

Acer Nitro 5, Intel Core i7, RTX 3050 Ti, 8GB RAM, 512GB: $929.99 $749.99 at Amazon
Save $180: This is a great gaming laptop for the price, offering you an Nvidia RTX 3050 Ti GPU that can handle games at medium settings at 1080p. Older games will run even better, and the fast 144Hz screen ensures they will feel fluid in action.

LG Gram 2-in-1 (2022): $1,299.99 $899.99 at Amazon
Save $400

LG Gram 2-in-1 (2022): $1,299.99 $899.99 at Amazon
Save $400
- A seriously good deal on a seriously good hybrid laptop. The 2022 model of the Gram 2-in-1 is ultra-lightweight and packed to the gills with the latest components and features, making it a formidable choice of on-the-go laptop for busy professionals. The WUXGA touchscreen is absolutely gorgeous, too.

Asus Zenbook 13 OLED: $909.99 $799.99 at Amazon
Save $110

Asus Zenbook 13 OLED: $909.99 $799.99 at Amazon
Save $110
- A sleek little ultrabook with a vibrant OLED display, the Zenbook 13 is perfect for travelling professionals or remote workers. An Intel Core i7 CPU, 512GB of storage, and Thunderbolt 4 connectivity all serve to create a speedy and lightweight Windows laptop.

Microsoft Surface Laptop 4: $1199.99 $899 at Amazon
Save $301

Microsoft Surface Laptop 4: $1199.99 $899 at Amazon
Save $301
- It wasn't a revolution when it arrived, but we have to admit that the Surface Laptop 4 is still one of the best multipurpose Windows laptops you can buy. With the Surface Laptop 5 on the way, you can snap up a deal on this AMD Ryzen-powered model today!

HP Victus 15: $979.99 $599.99 at Amazon
Save $380

HP Victus 15: $979.99 $599.99 at Amazon
Save $380
- A whopping discount on a good choice of budget gaming laptop. The Victus 15 uses a 12th-gen Core i5 processor and an RTX 3050 graphics card, making it perfect for esports and indie games; a great choice for a kid who just wants to play Fortnite, too!

Prime Day sale in October: headphones (US)

Apple AirPods (2nd Gen): $159 $89 at AmazonSave $70

Apple AirPods (2nd Gen): $159 $89 at Amazon
Save $70 - If you missed the last Apple AirPods sale, this is the next-best price they've ever been. The true wireless earbuds come with a slender, pocket-friendly charging case, plus a comfortable out-ear fit so you still hear what's going on around you. You also get great smart features when you use them with your iPhone, including Find My Device support and auto-switching between your Apple devices.

Sony WH-1000XM5: $399.99 $348 at Amazon

Sony WH-1000XM5: $399.99 $348 at Amazon
Save $51.99
Sony's latest wireless over-ears only came out in May 2022 and because they're every bit as talented as the excellent WH-1000XM4 they supersede, to see them discounted at all for Prime Early Access is a welcome surprize. And what a deal it is! The XM5 are every inch a class-leading set of Sony cans – just check out our five-star review (note the phrase "still the best in the business"). As long as their non-folding design works for you, these are the noise cancelling headphones to beat. 

Beats Fit Pro: $199.95 $159.95 at Amazon

Beats Fit Pro: $199.95 $159.95 at Amazon
Save $40
Thanks to Prime Early Access, you can nab 20% off a set of Apple's Beats-branded sports earbuds that already deliver an AirPods Pro-like experience at a lower price – and with an added wingtip for security. This discount matches their lowest-ever-seen price, and for it you get active noise cancellation, spatial audio support and hands-free Siri on iOS, although it's worth noting that Android owners won’t get the full experience. The Beats Fit Pro are a snug-fitting, workout headphone alternative to Apple’s flagship true wireless earbuds – as we said in our review.

Beats Studio Buds: $149.95 $99.95 at Amazon

Beats Studio Buds: $149.95 $99.95 at Amazon
Save $50
Beats' truly likeable Buds are back down to their lowest-seen price for Prime Early Access and, since we called them "some of the best Beats buds you can buy" under intense review, you know it's a good deal. The audio here is great and they're among the most comfortable earbuds we've tested. You don't get Apple's newest H1 chip (for greater power efficiency and lower latency) but a quick scan of our review proves they're still a top buy with 33% off. 

Bose QuietComfort 45: $329 $229 at Amazon

Bose QuietComfort 45: $329 $229 at Amazon
Save $100
They're big, they're bold, they're Bose and they're back down to their lowest seen blow-out bargain price for Prime Early Access! Bose's newest September 2021-release cans boast very good noise cancellation, (just see our review on the matter) and although they're perhaps a tad light through the bass and you're losing out on Sony's LDAC codec support (you'll need to look to something like Sony's WH-1000XM5 for that) at 30% off, they're well worth considering. 

Sony WF-C500: $99.99 $58 at Amazon

Sony WF-C500: $99.99 $58 at Amazon
Save $42
This 42% saving equals the lowest we've ever seen these true wireless earbuds from Sony. And while the words 'Sony' and 'budget-friendly' don't often go hand-in-hand, for $58 you're getting extremely tidy and compact Sony earpieces (at only 5.4g per bud) and sound that is "peppy and well-organized", as we said in our review. Also, the on-ear controls work well – and yes, they can control volume. All in all, it's a lot for $58… 

Sony LinkBuds S: $199.99 $128 at Amazon

Sony LinkBuds S: $199.99 $128 at Amazon
Save $72
Stop the press! We've seen them drop as low as $148 prior to this particular Amazon deals extravaganza – but for Prime Early Access, the crazy people at Amazon decided to shave an extra $20 off their lowest-seen price! Sony's May 2022-release buds are arguably the best-fitting earbuds for smaller ears and a quick glance at our review reveals a stack of well-implemented control options too. Any downsides? They're not the most dynamically attacking earbuds out there. But for this new low 36%-off price, they're a very tempting proposition…

JBL Tune 230 NC: $99.95 $49.95 at Amazon

JBL Tune 230 NC: $99.95 $49.95 at Amazon
Save $50
Admit it, this is what you came here for – earbuds that just dropped so low in price you save more than you spend! It's $10 cheaper than we've ever seen them, but then Prime Early Access is the gift that keeps on giving. Here, that gift is JBL's perky, zealous sound, comfortable fit and solid battery life – as we said in our review. The only real drawback is the ANC, which is OK rather than excellent, but really, for this money it would be wrong to nitpick… 

Sennheiser CX True Wireless: $129.95 $69.95 at Amazon

Sennheiser CX True Wireless: $129.95 $69.95 at Amazon
Save $60
Look, they're not the most beautiful buds on the market, but other than that these true wireless earbuds are excellent – especially at this new low price, which is $10 cheaper than we've seen them to date. In our glowing review, we praised the CX's "excellent audio performance, great connectivity and decent battery life", and just look at that 46% saving!

Apple AirPods Pro 2: $249 $234.99 at Amazon

Apple AirPods Pro 2: $249 $234.99 at Amazon
Save $14
This is not a drill: the newest, September 23-release AirPods Pro 2 are discounted for Amazon Prime Early Access! It may be a small saving, but it's the lowest price we've ever seen for Apple's brand new, top-tier, incredibly talented buds with added volume control in the stems and ANC so good it's unreal. They're easily some of the best true wireless earbuds on the market – we don't have room here, but if you want to read more TechRadar praise for these 'Pods, our AirPods Pro 2 review is the place. 

Jabra Elite 7 Pro: $199.99 $119.99 at Amazon

Jabra Elite 7 Pro: $199.99 $119.99 at Amazon
Save $70
Jabra brings a plethora of premium features (including wireless charging and IP57 waterproofing) to a lower price point than many of its competitors with the Elite Pro 7 – and even more so with this tasty discount. While the overall audio and noise-cancelling aren't the best you can possibly buy on the market, these earbuds are compact, supremely comfortable and they look stylish on. Not sure whether to click 'buy'? Have a quick read of our review of Jabra's top-tier true wireless proposition – and there's always our best budget earbuds buying guide. 

Prime Day sale in October: TVs (US)

LG C1 65-inch OLED 4K TV: $2,499$1,496 at Amazon
Save $1,003

LG C1 65-inch OLED 4K TV: $2,499 $1,496 at Amazon
Save $1,003
- This was the best TV of 2021, and at this price, it might the best value TV of 2022. You're getting a stunning OLED screen with ultra-deep HDR contrast, beautifully sharp and natural 4K pictures, a great smart TV platform with all the key streaming apps, and the best gaming features in the business – including 4K 120Hz and VRR support for PS5 and Xbox Series X.

LG A1 48-inch OLED 4K TV: $1,199 $646 at Amazon
Save $553

LG A1 48-inch OLED 4K TV: $1,199 $646 at Amazon
Save $553
- This is the cheapest ever OLED TV we've seen (at least, that's actually worth buying). You get the infinite contrast ratio that OLED is famed for, and excellent image processing from LG to make sure that it looks great no matter what you're watching. And the smart TV software is great too, with all your favorite services on board. This size is ideal for a bedroom, office or smaller home/apartment – if you want the most cinematic pictures possible for this price, you won't do better.

Sony A80J 77-inch OLED TV: $3,499 $1,999 at AmazonSave $1,500

Sony A80J 77-inch OLED TV: $3,499 $1,999 at Amazon
Save $1,500 - A 77-inch OLED TV for this low a price is basically unheard of – especially one with Sony's high-end picture, audio and gaming tech in. The A80J delivers the incredible HDR of OLED, with Sony's Cognitive Processor XR doing a better job than anything else on the market for making SDR footage look HDR, and for upscaling from HD to 4K. The built-in sound is better than almost all TVs, and it's a "Perfect for PS5" TV, so it supports 4K 120Hz, VRR, and Sony's unique Auto HDR Tone Mapping tech for PS5. And did we mention about it being 77 inches? Oh yes.