AI tools are everywhere, whether we like it or not. And that includes tools that make it easier for thieves to steal your personal information and gain access to your personal or business bank accounts. However, while AI is making it easier for scammers to gain access to your accounts, it can also be used to protect you from those attacks.
While primarily known for its identity theft protection, LifeLock also offers financial protections and uses AI to increase the security of your accounts. Here’s how:
LifeLock AI spots scams in texts and deepfakes
With LifeLock’s AI-powered scam detection, you’ll be better prepared to avoid scams across a wide variety of mediums.LifeLock uses advanced AI to detect deepfake videos and financial scams, protecting your money and identity in real time. Automatic Deepfake Protection is currently available for videos in English on supported social media and video platforms. You’ll need to manually scan other platforms. A device with Windows 11 or later and a supported browser are required for all deepfake detection. Automatic detection requires an AI PC with an 8-core Qualcomm or Intel CPU or higher and at least 16GB of RAM, or a non-AI PC with a 6-core CPU or higher from any brand and at least 16GB of RAM.
LifeLock also comes with the Safe Email tool to proactively scan and flag suspicious emails, detecting sophisticated scam emails so you won't open them. The Safe Web tool analyzes websites for scam indicators, so you don’t give out your credit card information on a fake e-store or phishing site.
LifeLock can also help protect you against scam text messages and phone calls. Safe SMS uses AI to detect scam messages, offering up to 10 times better scam detection than the non-AI-powered version. And if you upgrade to the Scam Protection Pro plan, you can also get access to the full Safe Call suite, which automatically blocks scam calls and labels incoming calls as a scam, a spam call, or a call from a business, so you know whether or not you should answer.
Real-time scam avoidance tips
LifeLock doesn’t just detect scams for you; it can also provide real-time tips and assistance with the Norton Genie personal assistant.
Genie is designed to help answer general questions about basic cybersecurity or various Norton plans. However, the Genie AI assistant can also help if you need a second opinion spotting a scam in a text, email, or deepfake video. If you have trouble spotting AI-generated videos, this can be an absolute lifesaver.
Scam reimbursement
While most of LifeLock’s protection suite is designed to avoid scams and identity theft, even with the best protection, there’s still a chance that your identity could be stolen or you could be tricked by a well-planned scam. So should you fall victim to a scam, LifeLock offers scam reimbursement of up to $10,000 depending on your plan level.Of course, to qualify for LifeLock’s scam reimbursement (and identity recovery in the case of identity theft), you need to be a LifeLock subscriber before the theft takes place.
What does it cost?
An identity theft and financial protection service is a small price to pay to keep you, your family, and your funds safe.
The LifeLock Core plan costs $12.49 monthly or $124.99 annually (only $10.49 a month). That’s not a lot to pay for extra security for your bank accounts, AI-powered scam protection, and identity theft protection.
The Advanced plan costs $16.67 monthly, and the Total plan costs $29.17 monthly or $349.99 annually. The Advanced and Total plans come with increased scam reimbursements and identity theft reimbursement premiums in addition to the AI-powered scam detection, data breach monitoring, identity protection, and recovery services included in the Core plan. That’s not a lot considering the costs of falling for a scam without any detection or reimbursement services.
