CEATEC show points to thin future for TVs

With the end of CEATEC 2007 looming, it's the perfect time to reflect on the strongest theme of this year's show and the implications for what we'll be finding in our electronics shops over the next months and years.

Without a doubt, 2007 is a year that has seen competition in the notoriously harsh television market change from giant screens to very, very thin ones. The perfect example of this trend was Sony's 11-inch OLED television, which measures just 3mm in depth.

Sleek sets to come

Other notable 'thinnies' included Sharp's 20mm 52-inch LCD set, JVC's 20mm 42-inch number and a 32-inch model from Hitachithat is just 19mm thick. However, apart from the Sony OLED set, which goes on sale in Japan in November, all the larger thin televisions are unlikely to be commercially available until 2009.

The biggest crowds by far at the show were clustered around these svelte TVs, particularly Sony's tiny 11-inch model and a 27-inch prototype using the same OLED technology. By contrast, the huge attention grabbers of shows past went almost unnoticed this time.

Still, in spite of the fact that Sharp's world-beating 108-inch screen was largely ignored, we have to say that we'd take a wall-sized telly for a round of Halo 3 over a postage-stamp set any day, no matter how sleek its profile.

J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.