Sony Ericsson has finally announced the Xperia Pureness, the first mobile in the world with a see through display.
Previously codenamed 'Kiki', many thought this was just a concept device, but Sony Ericsson has now made it official.
The phone has a very Spartan feel to it, and the screen itself isn't going to be a high resolution video player, but the phone manufacturer is obviously going on the 'cool' factor when announcing this.
Dreamy
"Xperia Pureness approaches the mobile phone as a work of art rather than technology. The company's designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use," whispers the press release, possibly while reclining on a marble chez lounge and staring dreamily into the half-distance.
Sony Ericsson has said the new Xperia Pureness will be released in November, when it will give more information on the spec list and other features.
However, AreaMobile has managed to bag some shots of the device, highlighting how it clearly does look as good as the press release wants us to believe.
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CREDIT: AreaMobile
The new Xperia Pureness is designed to be part of Sony's new Make.Believe campaign, and to be honest, we thought this was the stuff of fairytales before today.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.
