Interestingly, Vodafone Australia will also have it available for prepaid customers from today for an even cheaper $199.
Sony is pointing to the price in particular, stating that adding the cheaper model to its Xperia range gives users "unique Sony experiences at new price point".
This low-to-mid point means however that the Xperia M doesn't skimp out on too many specs.
It sports a 4-inch 854 x 480 display, 1GHz dual-core processor, Android 4.1 Jelly Bean, a reasonable 1750mAh battery and a 5MP rear camera with HDR mode.
Sony is touting the handsets many connectivity options, including Wi-Fi, GPS, Bluetooth 4.0, NFC, DLNA and a micro USB slot.
But you do however only get 2GB of internal memory, though that can be pushed up through the microSD slot. It also only has a VGA front facing camera, which will disappoint many.
Though there will be yellow and purple options added later, it will only be available in black and white at first.
- Check out our review of the new Xperia Z1!