With LED panels still commanding a premium price, Sony has left the technology off the KDL-32EX503, with few complaints from us – it sports one of the best, most contrast-capable LCD panels around.
The premium feature here is Freeview HD, though there's plenty of other aspects – styling, user interface, picture and sound quality – that help the KDL-32EX503 become a competitive offering for anyone after something a bit more advanced.
The interface does at great job of uniting this TV's diverse range of features, managing to put everything from internet TV, Freeview channels and USB sticks in the same place.
Cinematic brilliance with Blu-ray, clean upscaling of DVD and Freeview HD, and some decent audio are among the highlights.
While nicely styled, the remote could do with a tweak or two when it comes to layout. The set's film mode performs well and doesn't introduce any video nasties, though it would be nice to have a stronger setting so that viewers can make their own minds up.
A more comprehensive digital file compatibility mix is also needed for playback from USB and via DLNA, while Bravia Internet Video needs thinning down: less would be more.
If you demand an ultra-slim screen and all-new Edge LED backlighting, Sony's KDL-32EX703 is what to head for, though for our money the KDL-32EX503 is better value; excellent contrast and colours team-up with a luscious interface and some novel online features to create one of the best value and most impressive LCD TVs around.
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