Panasonic has announced that iPlayer will be making its way to the web-connected 2011 Viera TV line up.
Unfortunately, even internet-ready older Viera models won't be getting the BBC's much-loved catch up service.
Only the 24 new flat-panel Vieras launching this year will be compatible, both LCD and Plasma models, in screen sizes ranging from 32 to 65-inches.
To the cloud!
iPlayer will be part of Panasonic's cloud-based connected TV service, imaginatively named Viera Connect.
As well as iPlayer, it offers interactive games, access to YouTube and Picasa, Skype and Twitter apps.
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If you have an older Panny TV and are desparate for iPlayer, fear not! You can access the service using a number of set top boxes and some games consoles, including the Nintendo Wii and PlayStation 3.